The verdict in three sentences
For a contract cosmetics manufacturer in London, a B2B website built to acquire brands costs between £12,000 and £24,000 in 2026 (about EUR 14,000 to 28,000). What converts a European brand is operational transparency: ISO 22716 certification, MOQs, production lead times and a product brief form that qualifies the project before the first call. Delivered in 10 weeks, the site is paid back by a single mid-sized manufacturing contract.
What a brand looks for before contacting you
A brand founder in Berlin or a product manager in Milan compares three to five manufacturers on their websites before sending a brief. The questions never change: which formats can you produce, from how many units, in how many weeks, with which certifications, and do you handle the regulatory file (PIF, CPNP or SCPN notification)? A site that answers these questions filters out unqualified requests and frees up your sales team.
| Page or module | Commercial role | Indicative 2026 budget (£) |
|---|---|---|
| Capabilities and formats | Creams, serums, solids, sun care, capacity per line | 2,000 to 4,000 |
| Certifications and quality | ISO 22716, Cosmos, Ecocert, QC process | 1,000 to 2,000 |
| MOQs and lead times | Table per format, from formulation to delivery | 800 to 1,600 |
| Product brief form | 8 to 12 questions, attachments, lead scoring | 2,000 to 4,500 |
| Second language | Specialist translation, hreflang, European SEO | 1,600 to 3,300 |
| Design and build | Branding, lab photography, CMS | 3,300 to 6,000 |
| SEO and performance | Pages such as "organic face cream manufacturer", markup, speed | 1,300 to 2,600 |
Three budget levels
| Criterion | Essential | Standard | Premium |
|---|---|---|---|
| Budget (£) | 12,000 | 17,500 | 24,000 |
| Pages | 10 | 18 | 25+ |
| Languages | EN/FR | EN/FR | EN/FR/DE or IT |
| Product brief | Simple form | Qualified form with scoring | Multi-step brief, pushed to CRM |
| Format pages | 4 | 8 | 12 with case studies |
| Timeline | 7 weeks | 9 weeks | 10 to 12 weeks |
| Monthly maintenance | £80 | £130 | £220 |
The Standard level suits most labs with 20 to 80 staff in Greater London and the South East. Premium makes sense if you actively target Germany or Italy with pages in their language.
Publishing your MOQs: the table that filters leads
Many manufacturers hide their minimum order quantities, then spend hours answering brands that want 300 jars. A public table like this one, adapted to your lines, halves unqualified requests based on our field observations.
| Format | Indicative MOQ | Formulation time | Production time |
|---|---|---|---|
| Face cream in jar | 3,000 units | 8 to 12 weeks | 4 to 6 weeks |
| Serum in dropper bottle | 2,000 units | 6 to 10 weeks | 4 weeks |
| Solid shampoo bar | 5,000 units | 6 weeks | 3 weeks |
| Shower gel in tube | 5,000 units | 4 to 6 weeks | 3 to 4 weeks |
| SPF 30 sun cream | 10,000 units | 12 to 16 weeks | 6 weeks |
These are 2026 orders of magnitude to replace with your own figures.
Mini case study
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Hannah, sales director of a contract manufacturing lab in London, invests £17,500 in the Standard level plus £130 monthly maintenance, i.e. £19,060 in year one. The site receives 12 qualified briefs a month instead of 20 vague requests. She signs 2 new brands in a year, with an average first contract of £50,000 at a 25% gross margin, i.e. £25,000 of margin. The site is paid back by the first contract and yields about £5,940 net gain in year one, before reorders.
FAQ
How much does a website for a contract cosmetics manufacturer in London cost?
Between £12,000 and £24,000 in 2026 depending on pages, languages and the sophistication of the brief form. The Standard level at £17,500 covers 18 pages in two languages.
Should we really publish MOQs and lead times?
Yes, it is the most effective filter: brands below the threshold self-select out. Sales reps typically recover 4 to 6 hours a week.
Can we highlight ISO 22716 safely?
Yes, as long as you show the exact scope and validity date of the certificate. A dedicated quality page costs £1,000 to £2,000 and reassures European buyers.
Can the brief form feed our CRM?
Yes, a HubSpot, Pipedrive or Salesforce connection adds £1,000 to £2,600. Each brief arrives with its score, format and target volume.
What timeline should we plan?
Ten weeks for a Standard or Premium site, two to three of which go into technical copywriting and lab photography.
Let's scope your project. Tell us your formats, MOQs and target markets: we will price a bilingual site between £12,000 and £24,000, delivered in 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
