The verdict in three sentences
A consulting firm website quote is not an opaque figure: it is the sum of 6 measurable items. In 2026, a full custom project runs between 10,000 and 22,000 EUR, versus 1,500 EUR for a premium template with a generic look. What you pay for is the difference between blending in with competitors and embodying your positioning.
The 6 quote items, line by line
A serious quote details every phase. Here is the 2026 breakdown for a consulting showcase site (12-20 pages, EN).
| Item | 2026 range (EUR) | Share of budget |
|---|---|---|
| UX / UI design | 2,500 - 6,000 | 25-30 % |
| Integration + development | 4,000 - 9,000 | 35-40 % |
| Content / copywriting | 1,500 - 4,000 | 12-18 % |
| On-page SEO | 1,200 - 3,000 | 10-14 % |
| Training + QA | 800 - 1,800 | 6-9 % |
| Project management | included / 8-12 % | 8-12 % |
Indicative total: 10,000 to 22,000 EUR, timeline 10 weeks, deposit 30-40 %, VAT 20 % (UK 20 %).
Premium template vs custom: what every euro changes
The real partner decision: start from a template or build custom. The table speaks for itself.
| Criterion | Premium template | Custom build |
|---|---|---|
| Initial cost | 1,500 - 3,000 EUR | 12,000 - 22,000 EUR |
| Timeline | 2-4 weeks | 8-12 weeks |
| Visual differentiation | Low | High |
| Technical SEO | Basic | Optimised |
| Scalability | Limited | Full |
| Premium positioning | No | Yes |
For a firm whose average engagement exceeds 20,000 EUR, a generic site undersells the expertise. Custom is justified as soon as image drives business development.
What the deposit actually funds
Many clients question the 30-40 % requested on order. Here is the typical cash-flow logic for a 15,000 EUR project.
| Milestone | Amount (EUR) | Associated deliverable |
|---|---|---|
| Deposit on order | 4,500 - 6,000 | Scoping + wireframes |
| Design sign-off | 4,500 | Finalised UI mockups |
| Delivery / go-live | 4,500 - 6,000 | Site in production + QA |
| VAT 20 % | 3,000 | Charged on total |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mr Laurent, partner of a 12-person strategy consulting firm in London, compares two offers. A template at 2,000 EUR deliverable in 3 weeks, and a custom build at 16,000 EUR deliverable in 10 weeks.
His firm signs on average 2 engagements/month at 22,000 EUR. A premium site improving the conversion of inbound prospects from 12 % to 16 % generates roughly 1 additional engagement per quarter, i.e. 88,000 EUR of extra annual revenue. The 14,000 EUR gap between the two offers is absorbed the moment the first image-won engagement lands.
FAQ
Why does a quote vary two-to-one?
The difference comes from custom design, content volume and SEO depth. A 10,000 EUR project reuses components; a 22,000 EUR project is fully bespoke.
Is copywriting really a separate item?
Yes, and it weighs 1,500 to 4,000 EUR. Writing pages that convert executives is distinct editorial work from layout; neglecting it cuts the whole site's ROI.
How much is on-page SEO?
Budget 1,200 to 3,000 EUR for structure, tags, speed and internal linking. This is what makes you visible on queries like consulting firm London.
What is a realistic timeline?
Around 10 weeks custom, versus 2 to 4 weeks for a template. Custom includes two non-compressible client validation phases.
Can payment be staged?
Yes, the standard is 3 milestones: 30-40 % on order, one at design, balance on delivery. Some projects add a monthly maintenance retainer after go-live.
Let's scope your project. Send us your page count and positioning: we price each item, between 10,000 and 22,000 EUR depending on the level of custom work. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
