The verdict in three sentences
Keeping an aging WordPress site costs you lost leads every month, not just maintenance fees. In 2026, a manufacturing website redesign of 15 to 25 pages runs between 8,000 and 18,000 EUR, paid back in 6 to 10 months through higher inbound demand. The real question is not the price but the opportunity cost of doing nothing.
What a manufacturing redesign costs in 2026
A manufacturing SME has different needs than a retailer: it must showcase a technical catalog, product sheets, client references and often a quote-request flow. Here are the 2026 orders of magnitude on the European market.
| Line item | 2026 range (EUR) | Indicative timeline |
|---|---|---|
| Showcase redesign 15-25 pages | 8,000 - 18,000 | 8-14 weeks |
| Technical catalog + product sheets | 12,000 - 30,000 | 10-16 weeks |
| Configurator / quote request | 3,000 - 8,000 | +2-4 weeks |
| Multilingual DE/EN | 2,000 - 4,500 | +2-3 weeks |
| SEO migration + 301 redirects | 1,500 - 4,000 | included |
The average timeline for a well-scoped showcase redesign is 8 to 14 weeks, with a 30-40 % deposit on order, balance on delivery, 19 % VAT in Germany.
In-house agency vs nearshore: the day-rate gap
The main line item in any quote is human time. In 2026, average day rates vary sharply by sourcing.
| Profile / sourcing | 2026 day rate (EUR) | Typical use |
|---|---|---|
| Premium agency Berlin | 650 - 750 | Art direction, strategy |
| Regional agency | 450 - 600 | Full SME project |
| Senior freelancer EU | 400 - 550 | Integration, dev |
| Nearshore (Eastern Europe, Maghreb) | 250 - 400 | Production, integration |
| Kolonell (Dakar, EU-piloted) | 250 - 350 | Full project, EU steering |
A scoped 20 man-day project costs around 12,000 EUR at a Berlin agency versus 6,000-7,000 EUR nearshore-piloted at equivalent quality, provided the specification is solid upfront.
The recurring costs you must not forget
The redesign budget does not stop at go-live. Anticipate the 12-month TCO.
| Recurring item | Monthly cost 2026 (EUR) |
|---|---|
| Maintenance (corrective + evolutive) | 150 - 500 |
| Hosting (Hetzner / OVH / Scaleway) | 20 - 90 |
| Domain + SSL certificate | 2 - 8 |
| Backups + monitoring | included in maintenance |
| SEO retainer (optional) | 300 - 800 |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Claire, CFO of a 45-employee manufacturing SME in Berlin, is hesitating. Her current site generates 8 quote requests per month. She invests 11,000 EUR in a 20-page showcase redesign with a configurator, plus 250 EUR/month maintenance.
After the redesign, the flow rises to 13 qualified requests/month (+62 %), i.e. 5 extra leads. With a 20 % conversion rate and a 9,000 EUR average deal, that adds roughly 9,000 EUR of new revenue/month. The 11,000 EUR investment is paid back in under 2 months of additional margin, excluding the 3,000 EUR/year maintenance cost.
FAQ
How long does a manufacturing showcase redesign take?
Budget 8 to 14 weeks for a well-scoped 15-25 page site, including design, integration, content and QA. A full technical catalog can push to 16 weeks.
Rebuild everything or keep WordPress?
If the foundation is healthy, a theme and structure redesign at 6,000-9,000 EUR is enough. If the base is unstable or unmaintained, a full rebuild at 10,000-15,000 EUR pays off faster mid-term.
What SEO budget prevents losing traffic?
SEO migration with 301 redirects costs 1,500 to 4,000 EUR one-off. A monthly retainer of 300 to 800 EUR secures ranking recovery over 6 months.
Does nearshore guarantee the same quality?
Yes, if the spec is precise and steering is handled locally. The day-rate gap (250-350 vs 450-600 EUR) saves 40 to 50 % without sacrificing finish.
What deposit do agencies require?
2026 standard: 30 to 40 % on order, an interim milestone at design sign-off, balance on delivery. VAT is added to the net amount.
Let's scope your project. Tell us about your catalog, page count and lead target: we scope a perimeter between 8,000 and 18,000 EUR depending on your needs. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
