The verdict in three sentences
The sales cycle for a Starter and a Premium website is almost identical: same calls, same meeting, same prospect. Yet the commission jumps from 37,500 FCFA to 180,000 FCFA depending on the tier signed. Steering the client toward the tier that truly fits their need is therefore the partner's most profitable — and most honest — move.
What each website tier pays
The Kolonell program pays a 15 % commission on every showcase-site sale, whatever the tier. Here is the 2026 grid.
| Website tier | Client price (FCFA) | Commission 15 % (FCFA) | Gap vs Starter |
|---|---|---|---|
| Starter (5 pages) | 250,000 | 37,500 | — |
| Growth (+ blog, analytics) | 500,000 | 75,000 | +37,500 |
| Premium (animations, deep SEO) | 1,200,000 | 180,000 | +142,500 |
Upselling from Starter to Premium adds 142,500 FCFA in commission for the same meeting. That is why the question to ask is never "what budget?" but "what business goal?".
Recurring income, a monthly bonus by tier
Beyond the one-off commission, maintenance triggers 5 % recurring. The richer the site, the higher the maintenance contract — and the recurring cut follows.
| Tier | Typical maintenance (FCFA/month) | Recurring 5 % (FCFA/month) |
|---|---|---|
| Starter | 50,000 | 2,500 |
| Growth | 100,000 | 5,000 |
| Premium | 150,000 - 200,000 | 7,500 - 10,000 |
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2026 order of magnitude: a Premium client under maintenance pays up to 10,000 FCFA passively each month — 120,000 FCFA over the year on top of the initial commission.
Mini case study
Kouassi, a referral partner in Lagos, meets a restaurateur who asks for "just a small site." Digging deeper, he uncovers a need for online reservations and local SEO, and steers toward Premium. Commission: 180,000 FCFA instead of 37,500 FCFA. Across his 10 quarterly deals, roughly 50 % move up to Growth or Premium thanks to this diagnosis — doubling his income at constant volume.
FAQ
Isn't selling a higher tier pushing the client? No, if the need is real. A restaurant that wants reservations and SEO objectively needs Growth or Premium; the partner diagnoses, it does not push.
Is the sales cycle longer for Premium? Marginally. A qualified prospect decides on value, not page count; the close-rate gap between tiers stays small.
Which tier sells most? By volume, Growth captures about half of showcase sales: strong price/value, a 75,000 FCFA commission, and a quick decision.
Is the recurring cut really paid every month? Yes, as long as the client keeps maintenance. With retention around 80 %/year, the recurring book becomes a stable base.
Let's talk about your project. Learn to diagnose the right tier and maximize every commission as a Kolonell referral partner. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
