The verdict in three sentences
For a commercial truck dealer in Dubai, a filterable bilingual EN/AR catalogue website costs between AED 60,000 and AED 120,000 in 2026 (roughly USD 16,000 to 33,000), depending on the number of models and the depth of the spare parts module. What moves the price is not the design but the structuring of 150 technical sheets (GVW, power, wheelbase, engine) and the test-drive and financing request forms wired to your sales team. With a realistic 8-week timeline, the site pays for itself as soon as two or three truck sales a year come through it.
What a serious truck catalogue website contains
A fleet buyer, logistics or construction company owner, compares spec sheets before calling. They want to filter by tonnage, engine, body type and stock availability, then request a test drive or a financing simulation without leaving the page. The site must also serve after-sales: parts search by reference or model, workshop quote requests, branch locator.
The Arabic version is not a simple translation: it requires an RTL (right-to-left) layout, mirrored spec tables and forms tested in both directions.
| Module | Content | Indicative 2026 budget (AED) |
|---|---|---|
| Filterable catalogue | 150 models, filters for tonnage, engine, body, stock | 18,000 to 32,000 |
| Technical sheets | Structured template, downloadable PDF, photo gallery | 10,000 to 19,000 |
| Test-drive and financing requests | Qualified forms, routing by branch, email and WhatsApp alerts | 7,000 to 14,000 |
| Spare parts | Search by reference, quote request, no online payment | 8,000 to 22,000 |
| Arabic RTL version | Translation, mirrored layout, testing | 9,000 to 16,000 |
| Local SEO and performance | Emirate pages, product markup, mobile speed | 5,000 to 10,000 |
| Training and handover | Back office, adding models, lead management | 3,000 to 7,000 |
Order of magnitude 2026: AED 60,000 for a simple catalogue with parts handled by form, AED 120,000 for a full catalogue with parts search by reference and a financing simulator.
Three budget levels to compare
| Criterion | Essential | Standard | Complete |
|---|---|---|---|
| Budget (AED) | 60,000 | 88,000 | 120,000 |
| Number of models | Up to 60 | 150 | 150+, CSV import |
| Languages | EN | EN/AR | EN/AR with full RTL |
| Financing request | Simple form | Qualified form (deposit, term) | Monthly payment simulator |
| Spare parts | Contact form | Search by model | Search by reference, 5,000 lines |
| Timeline | 5 weeks | 7 weeks | 8 to 9 weeks |
| Monthly maintenance | AED 1,000 | AED 1,600 | AED 2,400 |
The Standard level covers most multi-brand dealers in Dubai, Sharjah or Abu Dhabi. The Complete level makes sense when parts account for more than 25% of after-sales revenue.
The 8-week plan
| Week | Deliverable |
|---|---|
| 1 | Scoping workshop, sitemap, list of filters |
| 2 | EN and AR mock-ups approved |
| 3 to 4 | Catalogue and back-office development |
| 5 | Import of 150 spec sheets and photos |
| 6 | Test-drive, financing and parts forms, lead routing |
| 7 | Arabic RTL version, mobile testing, SEO |
| 8 | Acceptance testing, training, go-live |
The main delay risk comes from your side: manufacturer sheets and high-resolution photos must be delivered before week 4.
Mini case study
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Omar, sales director of a truck and heavy equipment dealer in Dubai, picks the Standard level at AED 88,000 plus AED 1,600 monthly maintenance, i.e. AED 107,200 in year one. His average net margin on a tractor unit is about AED 30,000. The site generates 35 qualified test-drive or financing requests a month and his team converts 2%, about 8 sales a year. Even crediting the site with only 3 genuinely new sales, it brings AED 90,000 of margin in year one, close to break-even, and the parts requests and the following years are pure upside.
FAQ
How much does a truck dealer website cost in Dubai in 2026?
Between AED 60,000 and AED 120,000 depending on the number of models, the Arabic version and the parts module. The Standard level at AED 88,000 covers 150 models in EN/AR.
Can stock be shown in real time?
Yes, through a daily CSV import or a connection to your dealer management system. Add AED 6,000 to 14,000 for automatic synchronisation.
Does the Arabic version double the budget?
No, it usually adds AED 9,000 to 16,000, about 10 to 15% of the project, because the technical structure is shared between both languages.
Do we need online payment for spare parts?
Rarely in B2B trucks: around 80% of customers pay on invoice or at the branch. A quote form is enough to start and costs about three times less.
How long until go-live?
Eight weeks for 150 models, provided the spec sheets arrive before week 4. A 60-model catalogue can launch in 5 weeks.
Let's scope your project. Send us your number of models, brands and parts and financing needs: we will price an EN/AR catalogue between AED 60,000 and AED 120,000 with an 8-week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
