The verdict in three sentences
For a network of 6 commercial truck dealerships around Toronto, a redesign is only worth its price if it connects the used vehicle inventory to the website and turns each listing into a test drive or trade-in request. In 2026, an established agency quotes this kind of project at 15,000 to 35,000 EUR, including 3,000 to 6,000 EUR for the inventory feed from the DMS API alone, with an 8 to 12 week timeline. At Kolonell, a simple redesign falls under the Premium package (3,050 to 5,340 EUR) and a redesign with connected inventory under a medium-complexity custom application (6,100 to 10,670 EUR), with Premium maintenance at 180 EUR per month.
Simple redesign or redesign with connected inventory
A buyer of a highway tractor or a straight truck compares 3 to 5 dealers before calling. If they cannot see the actual inventory, they go to the competitor who shows it. The budget question is therefore: should you sync the DMS or settle for a multi-location showcase site?
| Item | Simple redesign (multi-location showcase) | Redesign with connected inventory |
|---|---|---|
| Established agency budget (market estimate) | 15,000 to 20,000 EUR | 22,000 to 35,000 EUR |
| Kolonell budget | 3,050 to 5,340 EUR (Premium) | 6,100 to 10,670 EUR (custom, medium complexity) |
| Used inventory feed via DMS API | No, manual entry or external link | Yes, sync every 1 to 4 h |
| Vehicle listings (make, GVWR, mileage, emissions standard) | Static | Generated automatically, 150 to 400 listings |
| Search filters | No | Body type, horsepower, year, location |
| Timeline | 6 to 8 weeks | 8 to 12 weeks |
| Monthly maintenance | 110 to 180 EUR | 180 EUR (Premium) |
The extra cost of connected inventory pays off as soon as the network lists more than 100 used vehicles. Below that, manual entry in a back office remains manageable for a sales assistant.
Six dealerships, six local listings to manage
A regional network also competes in Google Maps. Each dealership has its own Google Business Profile, service hours and reviews. The redesign must create one page per location, aligned with its listing, to capture searches such as truck dealer Mississauga or truck service Hamilton.
| Local element | Action in the redesign | Expected effect |
|---|---|---|
| 6 Google Business Profiles | Harmonised name, category, service and sales hours | Stronger presence in the local pack |
| Dedicated dealership pages | Address, team, service bay offering, location inventory | 6 pages ranking in their city |
| Customer reviews | Direct link to the listing after each service visit | Target of 4.5 out of 5 or more |
| AutoDealer structured data | JSON-LD markup per location | Clear reading by search engines |
| Service appointment booking | Form per location, indicative slots | Fewer switchboard calls, 20 to 30 % of requests online |
| Trade-in form | Photos, mileage, VIN | Faster valuations |
Harmonising the 6 listings is often the quickest win: it produces results within 4 to 8 weeks, well before vehicle listings start ranking.
What makes the budget drift
Three items blow up quotes. First, the DMS API: some vendors charge for feed access, sometimes 50 to 150 EUR per month per location, to be checked before signing. Second, content migration: non-standard vehicle photos and incomplete descriptions. Third, governance: six general managers each approving their own page extend the project by 2 to 3 weeks. A short specification with a single approver at head office protects both budget and timeline.
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Illustrative example: Nadia, marketing director of a 6-dealership commercial truck network around Toronto, lists 220 used vehicles. Her assistant spends 12 hours a week re-entering them on the website, about 50 hours a month at 30 EUR fully loaded, i.e. 1,500 EUR monthly. With a connected-inventory redesign quoted at 9,000 EUR by Kolonell and 180 EUR monthly maintenance, the net saving is 1,320 EUR per month. The project pays for itself in under 7 months, not counting the sales generated by up-to-date listings.
FAQ
One website per dealership or a single website?
A single site with one page per dealership is almost always better: one domain concentrates SEO authority. Six separate sites multiply maintenance by 6 and dilute rankings.
What timeline should I plan for a redesign with connected inventory?
Allow 8 to 12 weeks, including 2 to 3 weeks for DMS API integration and sync testing. A simple redesign ships in 6 to 8 weeks.
What if the DMS has no API?
A scheduled CSV or XML export can be synced every 4 to 24 h. It is less responsive but cuts integration cost by 30 to 50 %.
How do I avoid losing the old site's rankings?
A 301 redirect plan covers every old URL, including sold vehicle listings. Without it, a network commonly loses 20 to 40 % of its organic traffic for several months.
Does the 180 EUR monthly maintenance cover the sync?
Yes, the Premium plan includes inventory feed monitoring, security updates and backups. Major functional changes are quoted separately.
Let's scope your project. A multi-location redesign with or without connected inventory, indicative budget of 3,050 to 5,340 EUR in Premium or 6,100 to 10,670 EUR with DMS sync, delivered in 6 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
