The verdict in three sentences
For a commercial cleaning contractor in Toronto chasing annual contracts above CAD 45,000, the website must speak to procurement, facilities and EHS managers, not to households. A budget of CAD 10,000 to 22,000 covers industry pages (offices, logistics, food processing), clear certifications and a floor-area estimator that qualifies each request. Delivered in 7 to 9 weeks, it can generate 8 to 15 qualified requests a month if local SEO and proof points are done properly.
What a B2B buyer looks for on your site
A facilities manager re-tendering a cleaning contract compares three to five contractors. They want to confirm in two minutes that you know their industry, that you have the capacity for their site and that you are compliant. The pages that convert are therefore industry pages: office and head-office cleaning, distribution centres and warehouses across the GTA, food plants with HACCP protocols, industrial sites with work at height.
Each industry page should show typical visit frequency, protocols (disinfection, healthcare-grade cleaning, dry cleaning of sensitive zones), anonymised references and credentials: ISO 9001, ISO 14001, CIMS certification, a current WSIB clearance certificate and liability insurance. Making the WSIB clearance downloadable saves an email exchange on every tender.
| Line item | 2026 range (CAD) | What you get |
|---|---|---|
| Scoping, sitemap, mockups | 2,200 to 4,500 | 3 to 5 priority industry pages |
| CMS build (12 to 25 pages) | 4,500 to 9,500 | Industry, certifications, careers pages |
| Floor-area estimator and qualified form | 1,500 to 3,700 | Area, frequency, hours, number of sites |
| Copywriting and GTA local SEO | 1,500 to 3,700 | Toronto, Mississauga, Brampton, Vaughan |
| Cleaner recruitment page | 700 to 1,500 | Mobile application in 3 fields |
| Total | 10,000 to 22,000 | Delivered in 7 to 9 weeks |
The floor-area estimator: filter before you quote
The estimator is not meant to show a firm price. It collects area, space types (offices, washrooms, docks, production zones), desired frequency and time windows, then shows an indicative range of monthly hours. The benefit is twofold: the prospect gets an instant ballpark, and your account manager receives a request that is already qualified.
| Site type | Typical size | Frequency | 2026 annual ballpark |
|---|---|---|---|
| Corporate head office | 32,000 sq ft | 5 visits per week | CAD 65,000 to 105,000 |
| Distribution centre | 215,000 sq ft | 3 visits per week | CAD 50,000 to 90,000 |
| Food processing plant | 27,000 sq ft | Daily with sanitation | CAD 90,000 to 160,000 |
| Bank branch network | 15 branches | 2 visits per week | CAD 45,000 to 80,000 |
| Industrial site with work at height | 86,000 sq ft | Monthly + ad hoc | CAD 37,000 to 65,000 |
A simple qualification threshold (above 10,000 sq ft or multiple sites) routes small requests to a lighter form and keeps your sales team focused on deals above CAD 45,000.
Maintenance, measurement and timeline
Maintenance at CAD 150 to 270 a month covers security updates, backups, hosting and one hour of changes. Tracking should count requests by industry and source (Google search, LinkedIn, public tenders such as MERX), in a simple monthly report. The 7 to 9 week timeline splits into 2 weeks of scoping, 2 of mockups, 3 of build and 1 to 2 of testing and launch.
Mini case study
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Michael, president of a 340-employee cleaning company in Toronto, wins most contracts through referrals and public tenders. He invests CAD 17,000 in a site with an estimator and CAD 210 a month in maintenance. After 6 months the site produces 10 qualified requests a month. At a 12% close rate he signs about 1.2 contracts a month, or 14 a year. With CAD 60,000 average annual revenue per contract and 8% net margin, each contract earns CAD 4,800 a year: one contract signed in month three already covers more than a quarter of the investment, and a full year yields about CAD 67,000 in margin.
FAQ
Should a B2B cleaning website show prices?
A firm price is not advisable, as every site has its own constraints. An indicative range from the estimator (for example CAD 65,000 to 105,000 a year for 32,000 sq ft of offices) reassures buyers and filters out requests that are too small.
How many industry pages are needed at launch?
Three to five pages are enough to start: offices, logistics, food processing, and possibly healthcare and retail. Each extra page costs CAD 600 to 1,200 including copy.
Can the site help recruit cleaners?
Yes, and it is often the second goal. A careers page with a 3-field mobile application typically generates 20 to 60 applications a month in the GTA.
How long before SEO results show?
Allow 3 to 6 months to rank for queries like "commercial cleaning Toronto" or "warehouse cleaning Mississauga". A Google Ads budget of CAD 900 to 1,800 a month can bridge the gap.
Do we need a client portal?
A portal with visit logs and quality inspections costs an extra CAD 9,000 to 22,000. It becomes worthwhile beyond 50 client sites under contract.
Let's scope your project. Tell us your target industries, certifications and lead volume goal: we will price a site deliverable in 7 to 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
