The verdict in three sentences
For a temperature-controlled haulier in Dublin moving Irish food and pharma freight to continental Europe, a B2B website with instant quote forms by lane and temperature costs EUR 12,000 to 25,000 as a 2026 market ballpark. A realistic timeline is 7 to 10 weeks, with sector pages (dairy, meat, seafood, pharma) and CRM integration so no request falls through the cracks. Since Brexit, shippers care about direct ferry routes that avoid the UK landbridge, and the site should make your route options and transit times obvious.
What Irish shippers want to see
A logistics manager at a dairy cooperative, a meat processor or a pharma plant in Leinster shortlists hauliers on capability, not looks. Before requesting a quote, they want to know which routes you run (Dublin or Rosslare to Cherbourg, Dunkirk or Rotterdam), whether you use direct sailings or the UK landbridge, which temperature ranges you guarantee, whether your trailers hold valid ATP certification, how you document the cold chain, and how fast you reply.
The landbridge question matters. Moving goods through Great Britain now involves customs and sanitary formalities that add paperwork and delay risk, so many shippers favour direct sailings. Your route pages should explain your approach plainly; for the formal requirements, point shippers to Revenue and the Department of Agriculture rather than quoting rules that may change.
| Module | 2026 market ballpark (EUR, ex VAT) | Commercial role |
|---|---|---|
| Custom site, 12 to 20 pages | 6,000 to 11,000 | Credibility with transport buyers |
| Sector pages (dairy, meat, seafood, pharma) | 1,500 to 3,500 | Search visibility and targeted messaging |
| Instant quote form by lane and temperature | 2,000 to 5,000 | Complete requests, faster replies |
| Indicative price calculator for standard lanes | 3,000 to 7,000 | Captures out-of-hours demand |
| CRM integration (HubSpot, Pipedrive) | 1,000 to 3,000 | Pipeline tracking, automated follow-up |
| Driver recruitment page | 600 to 1,200 | Attract HGV drivers |
Comparing providers and timelines
| Provider type | Indicative budget | Timeline | Strength | Watch-out |
|---|---|---|---|---|
| Freelancer | EUR 4,000 to 9,000 | 5 to 8 weeks | Low entry cost | Basic forms, no CRM link |
| Dublin generalist agency | EUR 12,000 to 22,000 | 8 to 12 weeks | Local meetings | Little logistics know-how |
| Transport and logistics specialist agency | EUR 18,000 to 30,000 | 8 to 12 weeks | Sector vocabulary | Higher budget |
| Website builder SaaS | Monthly subscription, public pricing varies by plan | 2 to 4 weeks | Speed | Rigid quote forms |
| Kolonell (nearshore) | EUR 3,050 to 5,340 for a Premium site, options extra | 21 to 30 business days | Custom quote forms and sector pages | Video meetings only |
Kolonell's prices are public: a Growth website costs EUR 1,830 to 3,050 (8 to 12 pages with blog, 14 to 21 business days), a Premium website EUR 3,050 to 5,340, copywriting about EUR 90 per page, an extra page about EUR 40 and Standard maintenance EUR 114 a month. If the quote form must calculate an indicative price automatically, it becomes a simple custom application at EUR 3,810 to 6,100.
Plan one week of scoping with operations, two to three weeks of design and copy, two to three weeks of build, and one to two weeks of testing with real requests. Sign-off on temperature ranges and route coverage is the usual bottleneck.
Measuring the return
A haulier site that ranks on its sectors and routes can generate 15 to 25 quote requests a month as a 2026 estimate, provided it carries some practical content (cold-chain guides, route pages). Track requests received, share of complete requests and win rate.
Mini case study
Illustrative example, not a real client. Aoife runs a 45-truck refrigerated haulage firm near Dublin. Her current site brings about 6 quote requests a month, often incomplete. She invests EUR 20,000 in a new site with lane and temperature quote forms, route pages for direct sailings and CRM integration.
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Six months later she receives 20 requests a month, 85% of them complete. At a 15% win rate, new recurring lanes rise from 0.9 to 3 a month. If a regular lane brings EUR 1,800 of monthly margin on average, the 2.1 extra lanes add about EUR 3,780 of margin each month, cumulatively. The site pays back in under four months.
FAQ
How much does a cold-chain haulier website cost in Dublin in 2026?
As a 2026 market ballpark, EUR 12,000 to 25,000 for a site with quote forms, sector pages and CRM integration. A basic brochure site can come in near EUR 6,000.
How long does it take?
Seven to 10 weeks, including a week of scoping with operations. Adding an indicative price calculator can extend that by two to three weeks.
Should we show prices online?
For standard lanes, indicative prices can capture after-hours demand. For complex reefer loads, a reply promise within 4 business hours often converts better than a displayed rate.
How should we cover Brexit on the site?
Explain whether you run direct sailings or the landbridge, with typical transit times per route. Link to Revenue's official guidance for customs requirements rather than paraphrasing them.
How do we stop losing requests?
Connect the form to your CRM and alert dispatch on every request. Integration costs EUR 1,000 to 3,000 as a 2026 ballpark.
Let's scope your project. Tell us your sectors, routes and target request volume, and we will scope the site, the quote forms and a 7 to 10 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
