The verdict in three sentences
A website for a three-location private clinic group in Miami with real online booking runs 40,000 to 90,000 USD (2026 market ballpark), and the booking layer is where most of that money goes. The expensive part is rarely design: it is HIPAA, meaning every vendor that touches patient data, from hosting to the booking widget, must sign a Business Associate Agreement (BAA), and your tracking pixels must stay away from patient pages. Plan 12 to 16 weeks from kickoff to launch, plus a bilingual English and Spanish build if your patients are typical of Miami-Dade.
What a three-location clinic group website costs in Miami
A clinic group needs a two-level structure: a group layer that builds trust (medical leadership, accepted insurance plans, accreditations) and a location layer where each clinic has its own services, hours, providers and directions. Patients search locally ("urgent care Doral", "pediatrician Coral Gables"), so each location needs indexable pages of its own.
| Line item | 2026 market ballpark (USD) | Notes |
|---|---|---|
| Group site + 3 location hubs (30 to 40 pages) | 12,000 to 25,000 | Provider bios, service pages per location |
| Online booking integration | 8,000 to 25,000 | Depends on your EHR or practice management API |
| HIPAA-eligible hosting with BAA (12 months) | 3,000 to 9,000 | Encryption, audit logs, backups |
| Spanish version | 4,000 to 10,000 | Professional medical translation, not machine output |
| ADA accessibility (WCAG 2.1 AA) audit and fixes | 3,000 to 8,000 | Reduces exposure to accessibility demand letters |
| Medical content review and photography | 4,000 to 8,000 | Signed off by your medical director |
| Maintenance and security updates (12 months) | 5,000 to 12,000 | Plugin updates, provider changes, uptime monitoring |
The lower end assumes an existing scheduling tool and ready content. The upper end assumes booking synced to the EHR, patient intake forms and a full bilingual build.
Booking options and their HIPAA footprint
The first decision is scope. If the site only holds a time slot, your exposure is limited. Once a patient types symptoms, insurance member IDs or uploads documents, you are handling protected health information (PHI), and every system in the chain needs a BAA.
| Option | Indicative 2026 cost | Lead time | Where PHI lives | Best for |
|---|---|---|---|---|
| Phone only (status quo) | 0 USD build | Immediate | Front desk systems | Under 40 visits a day |
| Callback request form (name, phone, location) | 1,500 to 4,000 USD | 1 to 2 weeks | Form vendor, BAA required | Groups starting out |
| Scheduling SaaS that signs a BAA | Monthly subscription, public price varies by plan | 2 to 4 weeks | Vendor cloud | Groups without in-house IT |
| Custom booking module on HIPAA hosting | 8,000 to 15,000 USD | 5 to 8 weeks | Your hosting | Multi-location groups |
| Booking synced to the EHR via API | 15,000 to 25,000 USD | 8 to 12 weeks | EHR of record | High-volume groups |
Watch the marketing stack: the HHS Office for Civil Rights has published guidance on online tracking technologies, and advertising pixels on booking or patient portal pages are a known risk. Keep ad tags on public marketing pages only, and have your counsel review the setup against the current HHS text.
HIPAA and accessibility checklist for the RFP
Ask every bidder to commit in writing to:
- a BAA with the hosting provider, the form or booking vendor and the agency itself if it accesses production data;
- data minimization: the booking form asks for a reason category, never a free-text diagnosis;
- encryption in transit and at rest, named user accounts and access logs;
- no third-party tracking on booking confirmation and portal pages;
- WCAG 2.1 AA conformance tested with a screen reader, in both languages.
| Phase | Duration | Deliverable |
|---|---|---|
| Discovery and provider inventory | 2 weeks | Sitemap, booking rules per provider |
| UX and bilingual wireframes | 3 weeks | Mobile-first mockups approved |
| Build and booking integration | 4 to 6 weeks | Staging site with live test calendars |
| Security and HIPAA review | 1 to 2 weeks | BAAs signed, access tests passed |
| Front desk testing across 3 locations | 1 to 2 weeks | Test bookings, reminder flows |
| Launch and staff onboarding | 1 week | Go-live, front desk walkthrough |
Kolonell's prices as a nearshore build partner: a Premium site (booking included) at 3,050 to 5,340 EUR (2,000,000 to 3,500,000 FCFA), or a simple custom application at 3,810 to 6,100 EUR (2,500,000 to 4,000,000 FCFA) when booking must sync with your EHR. HIPAA-eligible hosting and BAAs stay contracted directly between your group and a US provider, which keeps compliance in your hands.
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Mini case study
Illustrative example: Maria is COO of a three-location urgent care and family medicine group in Miami (Doral, Kendall, Hialeah). Front desks handle about 220 calls a day for 150 visits, and the no-show rate sits at 15%.
- Assumption: 40% of bookings move online, removing roughly 88 calls a day at 4 minutes each, about 5.9 staff hours freed daily.
- Text reminders cut no-shows from 15% to 9%: 9 recovered visits a day at an average 120 USD collected, roughly 1,080 USD a day, or about 23,800 USD over 22 working days.
- Chosen budget: 65,000 USD (bilingual site, EHR-synced booking, hosting, ADA audit). Estimated payback in under 3 months, if those assumptions hold.
FAQ
How much does a clinic website with online booking cost in Miami?
For a single location, expect 15,000 to 35,000 USD (2026 market ballpark). A three-location group with EHR-synced booking and a Spanish version typically lands between 40,000 and 90,000 USD.
Does a booking form fall under HIPAA?
It depends on what it collects and who operates it; a form capturing a reason for visit from a covered entity's patients is generally treated as PHI. Assume yes, require a BAA from every vendor and confirm with your healthcare counsel.
Can we keep Meta or Google ads tags on the site?
Yes on public marketing pages, but not on booking, confirmation or portal pages, per the direction of HHS guidance on tracking technologies. Plan 1 to 2 days of setup to separate tag rules by page type.
How long does the project take?
Twelve to 16 weeks for three locations. EHR API access approvals can add 2 to 4 weeks, so request them during discovery.
Do we really need a Spanish version?
In Miami-Dade a large share of patients prefer Spanish, so a professional translation of 30 to 40 pages is usually worth its 4,000 to 10,000 USD. Translate booking flows and reminders first.
Let's scope your project. Send us your locations, providers and daily visit volume, and we will price the site, the booking layer and the delivery plan over 12 to 16 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
