The verdict in three sentences
Below 20 clinicians, an off-the-shelf solution remains the most profitable choice: the numbers do not justify a custom build. Beyond 30 clinicians or with atypical workflows (specific care pathways, multi-procedure billing, hardware integrations), custom becomes competitive over 5 years and makes you the owner of your tool. The real decision variable is not the sticker price, but the full TCO including compliant hosting and the cost of business misalignment.
Off-the-shelf vs custom: what you actually buy
An off-the-shelf SaaS platform bills on subscription, deploys in weeks and pools compliance across clients. Custom is an asset you own, aligned 100 % to your pathways, but it requires an upfront budget and a team to maintain it.
| Criterion | Off-the-shelf | Custom build |
|---|---|---|
| Entry cost | 0-5,000 EUR setup | 50,000-120,000 EUR |
| Recurring cost | 3-12 EUR/clinician/day | 8,000-18,000 EUR/yr maintenance |
| Time to go live | 2-6 weeks | 5-9 months |
| Business fit | 60-80 % | 100 % |
| Compliant hosting | Included | 6,000-15,000 EUR/yr |
| Code ownership | No | Yes |
| Evolutions | Vendor roadmap | On demand |
5-year TCO: the real comparison
Take a clinic of 30 active clinicians, open 300 days a year. An off-the-shelf solution at 7 EUR/clinician/day is 63,000 EUR per year, or 315,000 EUR over 5 years. Custom adds the build and the maintenance.
| Line item (30 clinicians) | Off-the-shelf 5 yr | Custom 5 yr |
|---|---|---|
| Initial build | 0 EUR | 90,000 EUR |
| Subscription / maintenance | 315,000 EUR | 65,000 EUR |
| Compliant hosting | Included | 45,000 EUR |
| Training & support | Included | 15,000 EUR |
| Total 5 years | 315,000 EUR | 215,000 EUR |
| Cost per clinician/yr | 2,100 EUR | 1,433 EUR |
At 30 clinicians, custom saves roughly 100,000 EUR over 5 years while making you the owner. Below 15 clinicians, the math flips clearly in favour of off-the-shelf. These are 2026 order-of-magnitude figures to refine against your procedure volume.
Mini case study
Dr. Hughes runs a 34-clinician multi-specialty clinic in central London. Her off-the-shelf platform costs 71,000 EUR per year but forces manual exports to her billing system, about 12 hours a week of admin at 28 EUR per hour, roughly 17,000 EUR per year of lost time. A custom EHR at 95,000 EUR, with integrated billing and compliant hosting at 9,000 EUR per year, absorbs that effort. Estimated payback: 3.4 years, after which the clinic saves over 60,000 EUR per year versus the market.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Is certified health-data hosting mandatory for clinic software?
Yes, once you store personal health data on behalf of third parties, hosting must be certified to the relevant standard. Budget 6,000 to 15,000 EUR per year depending on volume and redundancy level in 2026.
At how many clinicians does custom become worthwhile?
As an order of magnitude, the tipping point sits around 25-30 active clinicians over a 5-year horizon, or earlier if your workflows are too specific for a standard product.
How long to deploy a custom platform?
Expect 5 to 9 months from scoping to production, including secure hosting integration, data migration and staff training.
Can we migrate gradually from an off-the-shelf tool?
Yes, the recommended strategy is a module-by-module rollout (booking, then records, then billing) to limit operational risk and spread the investment.
Who owns the data and the code in a custom build?
You do. The source code, database and business logic belong to you, eliminating vendor lock-in and forced price hikes.
Let's scope your project. Share your clinician count, priority modules (booking, EHR, billing) and indicative budget, and we will cost the buy-vs-build scenario over 5 years. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

