The verdict in three sentences
A clinic or medical practice website does not sell a service, it sells trust and availability. The three levers that matter in 2026 are a credible presentation of the practitioners, online appointment booking, and SMS reminders that cut no-shows. Budget 500,000 to 1,500,000 FCFA for a site that turns visitors into patients who actually show up.
What a converting healthcare website must contain
A patient searching for a doctor in Dakar wants three answers in under thirty seconds: is this serious, who will treat me, how do I book. Each module has a cost and a measurable impact on the honored-appointment rate, meaning the share of booked slots that become real consultations.
| Feature | Cost (FCFA) | Priority | Impact on honored appointments |
|---|---|---|---|
| Practitioner + specialty pages | 120,000 | Essential | Credibility baseline |
| Online booking calendar | 250,000 | Essential | +20 to +30 points |
| Automatic SMS reminders | 150,000 | High | -30% no-shows |
| Pre-consultation form | 90,000 | Medium | Saves practitioner time |
| Secure patient record area | 400,000 | Optional | Retention |
| Health blog + local SEO | 180,000 | High | +40% organic traffic |
Budget, timelines and health data compliance
Medical data is sensitive. In Senegal, law 2008-12 on personal data protection governs its collection: explicit consent, secure hosting, restricted access. A serious healthcare site prices this compliance from the start rather than fixing it after an incident.
| Level | Budget (FCFA) | Timeline | What's included |
|---|---|---|---|
| Medical showcase | 500,000 | 7 to 10 d | Practitioners, specialties, contact, map |
| Calendar + reminders | 900,000 | 12 to 18 d | Booking, SMS, pre-consult form |
| Full clinic | 1,500,000 | 20 to 30 d | Patient records, multi-practitioner, deposit payment |
Mini case study
Dr Sarr, a general practitioner in Sacré-Cœur, had 40% no-shows on slots booked by phone. After launching a calendar with a 24h SMS reminder (a 900,000 FCFA site), no-shows dropped to 12%. On 200 monthly consultations at 15,000 FCFA, recovering 28% of lost slots is roughly 840,000 FCFA in additional monthly revenue. The site pays for itself in under six weeks.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
How much does a doctor website with online booking cost in Dakar?
Expect 500,000 FCFA for a showcase up to 1,500,000 FCFA for a multi-practitioner clinic with records. The most profitable version, calendar plus SMS reminders, runs around 900,000 FCFA.
Do SMS reminders really cut no-shows?
Yes. An automatic reminder 24h before the appointment typically moves no-shows from 35-40% down to 10-15%, meaning a third of slots recovered each month.
Is it compliant with Senegalese health data law?
Yes, if the site respects law 2008-12: patient consent, secure hosting, encryption and restricted record access. We build these rules in from the design phase.
How fast is the site live?
A medical showcase takes 7 to 10 days. A site with calendar and reminders needs 12 to 18 days. A full clinic with patient records goes up to 30 days.
Can we collect a deposit online?
Yes, via Wave or Orange Money to secure certain appointments or teleconsultations, which further reduces unhonored slots.
Let's talk about your project. We design your clinic or practice website with a calendar and SMS reminders to fill your schedule. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
