The verdict in three sentences
For a 600-employee roads and bridges contractor, the website is not a consumer awareness tool: it is part of the prequalification file that National Highways, local authorities, Network Rail framework managers and tier 1 contractors check before shortlisting a bidder. In the UK market, a site that plays this role sits in a 2026 ballpark of GBP 25,000 to 50,000, over 10 to 12 weeks, with 35 referenced schemes, a plant fleet page and downloadable ISO certificates. Its value is measured in prequalifications won, not page views.
What a client checks before shortlisting you
A procurement officer has a few minutes per company. They check technical capacity (similar schemes over the last five to ten years), plant capacity, financial standing (average turnover), quality and environment (ISO 9001, 14001, 45001, PAS 2080 for carbon), health and safety record, and Constructionline or CHAS accreditation. Your site must deliver this evidence in a structured way, consistent with your PQQ answers.
The key is the standardised scheme sheet: contract name, client, framework, length in kilometres or bridge span, contract value, delivery period, role (main contractor, JV lead, subcontractor), reference letter available on request, before and after photos. With 35 schemes filterable by type (new road, resurfacing, bridge, culvert, urban highways) and by client, an assessor finds what matters in 30 seconds.
| Project component | Scope | 2026 ballpark (London) |
|---|---|---|
| Scoping and design | Workshops with MD, technical director, bid team | GBP 3,500 to 7,000 |
| 35 scheme sheets | Lengths, values, clients, photos, filters | GBP 7,000 to 14,000 |
| Plant fleet page | 250 machines by category, average age, capacity | GBP 3,000 to 5,500 |
| Quality and certifications | ISO 9001, 14001, 45001 downloads, SHEQ policy | GBP 1,800 to 3,500 |
| Second language version | Translation of key pages and sheets | GBP 3,500 to 7,000 |
| Build, CMS and training | Back office, security, onboarding | GBP 6,200 to 13,000 |
| Indicative total | 10 to 12 weeks | GBP 25,000 to 50,000 |
These are market estimates. At Kolonell, this type of corporate site belongs to the institutional practice and is priced on quote, after reviewing your latest prequalification submission.
Plant fleet, certifications and languages
The plant fleet page is often neglected even though it answers a pass or fail criterion. Present the 250 machines by family (graders, rollers, pavers, excavators, tippers, asphalt and concrete plants), with unit count, average age and share owned versus hired. No need for serial numbers: a clean table and a few workshop photos are enough.
Certificates should be downloadable as PDFs, with the certification body and expiry date visible. An expired certificate online does more harm than none: set up a renewal reminder.
A second language matters if you bid on international development projects or in Ireland, Wales or overseas territories; a Welsh version is expected on some public contracts in Wales. The exact language scope is set in the quote.
| Prequalification criterion | Evidence expected on the site | Update frequency |
|---|---|---|
| Similar experience | 35 scheme sheets with lengths and values | At each scheme completion |
| Plant capacity | Table of the 250-machine fleet | Every six months |
| Quality, safety, environment | ISO certificates as PDFs | At each renewal |
| Organisation | Structure, headcount, key staff | Yearly |
| Regional presence | Map of depots and offices | Yearly |
| Social value | Local jobs, apprentices, carbon plan | Yearly |
Timeline, maintenance and security
Allow 10 to 12 weeks: 2 weeks for scoping and collection, 3 weeks for design, 4 weeks for build and sheet entry, 2 to 3 weeks for translation, testing and launch. Gathering scheme photos and values is the real critical path: name an owner in the bid team.
Maintenance for such a site runs at roughly GBP 300 to 700 per month in London (2026 ballpark). Kolonell's standard plans are 35,000, 75,000 or 120,000 FCFA per month (53, 114 or 183 EUR) depending on monitoring and update levels. On security, a contractor's corporate site is a common hacking target and Cyber Essentials is often required on public frameworks: SSL, daily backups and CMS updates are not optional.
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Mini case study
David, managing director of a London roads and bridges contractor (600 staff, 250 machines), answers around 20 prequalification questionnaires a year. His bid team spends an average of 12 hours per file compiling references, photos and certificates, i.e. 240 hours a year.
With a structured site and a PDF export of scheme sheets, he targets 7 hours per file, saving 100 hours. More importantly, if the professional presentation helps him win one extra GBP 4 M scheme with a 5% net margin, that is GBP 200,000 of margin. A GBP 38,000 site then represents under 20% of that gain.
FAQ
Can we publish public contract values?
Yes, they are usually published on Contracts Finder after award. For private contracts, use bands (under GBP 1 M, GBP 1 to 10 M, over GBP 10 M).
How many schemes should we show?
Thirty to forty schemes from the last ten years are enough. Assessors mostly look at the 3 to 5 contracts closest to the lot being tendered.
Should the site mirror PQQ and SQ formats?
It is recommended. Matching the fields of the Selection Questionnaire in your sheets saves 3 to 5 hours per submission.
What does a second language version cost?
In London, budget roughly GBP 3,500 to 7,000 for key pages and 35 sheets, depending on text length.
Do we need a secure area for sensitive documents?
For financial statements or insurance certificates, a password-protected area is preferable. It usually adds 1 to 2 weeks to the project.
Let's scope your project. Scheme sheets, plant fleet, certifications and a second language can be scoped from your latest prequalification submission, for launch in 10 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
