The verdict in three sentences
SEO for a private jet charter company in Dublin is won on route, empty leg and aircraft category searches, with a standard of accuracy few generalist agencies appreciate. The right partner can tell a broker from an operator holding an air operator certificate (AOC) and publishes no aircraft, safety audit or price you cannot back up. A market budget of EUR 1,200 to 5,000 a month is realistic, and any ranking promise should send you the other way.
What the market charges in Dublin
Dublin has a large number of digital agencies, drawn by the presence of the big technology groups. The choice is wide, but experience in business aviation remains rare.
| Format | 2026 ballpark (EUR, excl. VAT) | When to choose it |
|---|---|---|
| Independent consultant | 80 to 160 per hour | Targeted audit, second opinion on a proposal |
| Technical and content SEO audit | 2,500 to 7,000 | Before any monthly commitment |
| Irish generalist agency retainer | 1,200 to 3,000 per month | Simple site, few routes |
| Travel or luxury specialist retainer | 3,000 to 5,000 per month | Many route and empty leg pages |
| Route page build (batch of 20) | 2,000 to 5,000 | Launching new destinations |
| Site migration with SEO | On quote | Redesign or platform change |
These amounts come from typical local agency quotes and public consultant rate pages in Ireland. At Kolonell, SEO work is on quote, after a diagnostic.
Five red flags specific to private aviation
- The ranking promise. No serious provider promises a ranking, least of all on "private jet charter", which is fiercely contested.
- Generic fleet pages. A provider that suggests publishing "representative" aircraft without stating they are not yours exposes you. A broker must state its role clearly and the operators it works with.
- Safety labels added for reassurance. Audits such as ARGUS or Wyvern are mentioned only if actually held, by you or by the operator concerned, and with the right scope.
- Invented "from" prices. Indicative route rates with no real basis create disputes and erode trust.
- No data access and an 18-month contract. You should own your Search Console and analytics and be able to exit after 3 to 6 months.
On data, the GDPR, the Irish Data Protection Act 2018 and the Data Protection Commission govern quote forms, which often contain passenger names. The European Accessibility Act may also concern some online booking features. This is not legal advice.
Questions to ask, and the answers to expect
| Question to ask | Good answer | Worrying answer |
|---|---|---|
| "How will you present our broker or operator status?" | A clear page on our role, partner AOC operators and responsibilities | "Google doesn't care about that" |
| "Which routes will you target first?" | A list based on our real flights: Dublin to London, Paris, Geneva, Nice, New York | 200 auto-generated city pages |
| "How will you handle empty legs?" | Pages updated or removed as soon as the flight no longer exists | Permanent pages for past flights |
| "Who signs off safety and fleet pages?" | Our operations director, before publication | The copywriter alone |
| "Which metrics go in the report?" | Quote requests, calls, routes requested, response rate | Positions and traffic only |
| "What happens when the contract ends?" | All content and access stay with us | The pages belong to the agency |
Comparing and starting: grid and first 90 days
A simple 100-point grid: knowledge of business aviation (30), accuracy and sign-off process (25), quality of route pages (20), business metrics (15), contract flexibility (10). Score each criterion out of 5 and apply the weight.
A serious start looks like this. Days 1 to 30: audit, inventory of searches by route, fixes to technical errors and the Google profile. Days 31 to 60: rewrite of key pages (charter, empty legs, aircraft categories, safety), signed off by operations. Days 61 to 90: first route pages, structured data, a report centred on quote requests. Visible gains usually take 4 to 9 months.
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Mini case study
Illustrative example. "Liffey Jet Charter", a broker in Dublin, compares two offers. Offer A: EUR 1,500 a month over 18 months, EUR 27,000 in total, with 150 generated route pages and a first-page promise. Offer B: a EUR 4,000 audit, then EUR 3,000 a month for 6 months, EUR 22,000 in total, with 20 signed-off route pages. On the grid, A scores 48 out of 100 and B scores 84. The company picks B, commits EUR 5,000 less and keeps the freedom to decide at month six.
FAQ
Does SEO work for a broker that operates no aircraft?
Yes, provided it explains its role and partner operators clearly. Route and empty leg searches often make up most inbound requests, even for a 3 to 5 person brokerage.
How many route pages should we create?
Better 15 to 30 routes you actually fly, with accurate information, than 200 generic pages. Pages with no substance end up ignored by Google.
Can we display flight prices?
Indicative, dated ranges with conditions are useful. They must rest on real quotes from your operators, otherwise they create more disputes than enquiries.
How long before results?
Brand searches and less contested routes can move in 2 to 4 months, generic terms in 6 to 12 months. No serious provider promises a ranking.
What should the monthly report contain?
The number of quote requests from Google, routes requested, calls and technical health, in 1 to 2 pages. Traffic alone says nothing about your sales.
Let's talk about your search visibility. We analyse the route, empty leg and brand searches on which your company can realistically win requests in Dublin. Request a free quote: diagnosis and proposal within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
