The verdict in three sentences
For a yacht and private aviation charter broker in Dublin, a 2026 redesign typically costs €15,000 to €45,000 with a local agency, while Kolonell's grid tops out at €2,700 (Starter), €4,500 (Growth) and €8,200 (Premium). The risks sit in the yacht and destination pages that carry your search rankings, in the enquiry forms and in availability feeds or booking engines, always on quote. Once content and image rights are in hand, the new site goes live in 3 to 4 weeks.
Which signs show your site has aged?
Brokers based between Dún Laoghaire marina, Howth and the business aviation terminals at Weston and Dublin Airport mostly serve companies and families chartering in the Mediterranean or flying to the Continent. The site has to reassure quickly. It is time to redesign if:
- yacht pages still show vessels you no longer offer, because updating them is awkward;
- the enquiry form asks fifteen questions before it even gets to dates and destination;
- the aviation page suggests you operate the aircraft, when flights are operated by carriers holding their own certificate;
- destination pages (the Côte d'Azur, the Balearics, Croatia, Greece, as examples) are thin and draw no traffic;
- the cookie banner has not been reviewed in years.
What budget over three years?
Prudent ranges, 2026 ballpark, based on typical Dublin agency quotes and public rate pages. Maintenance figures are a market assumption; Kolonell maintenance after the 3 included months is on quote.
| Option | Redesign | Maintenance, market assumption over 33 months | Indicative 3-year total |
|---|---|---|---|
| Dublin freelancer | €5,000 to €14,000 | €2,000 to €5,000 | €7,000 to €19,000 |
| Local agency, brochure redesign | €15,000 to €28,000 | €4,000 to €9,000 | €19,000 to €37,000 |
| Local agency with booking engine | €28,000 to €45,000+ | €8,000 to €15,000 | €36,000 to €60,000+ |
| Kolonell Starter | €2,700 | On quote | €2,700 plus maintenance on quote |
| Kolonell Growth | €4,500 | On quote | €4,500 plus maintenance on quote |
| Kolonell Premium, the multilingual tier | €8,200 | On quote | €8,200 plus maintenance on quote |
Every tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. On quote: availability feeds, booking engine, client area, CRM integration and ongoing SEO work. See the international websites offer.
How long does each step take?
| Week | Work | Your role |
|---|---|---|
| Week 1 | URL inventory, 301 map, structure for yachts, jets and destinations | Provide Search Console access and the list of vessels offered |
| Week 2 | Key page copy, yacht page template | Approve tone and wording about air operators |
| Week 3 | Design, build, forms | One grouped round of feedback |
| Week 4 | QA, compliance review, switch | Final sign-off |
What derails the schedule: image rights for yachts and aircraft. Visuals supplied by owners or central agents come with usage terms; a photographer or a stock library remains a third-party cost.
Which risks, and how do you control them?
- Traffic loss: yacht and destination pages are the ones that rank. Full inventory, a 301 redirect for every URL that receives traffic, 30 days of Search Console monitoring.
- Forms: ask for the minimum (name, contact, dates, destination or route, number of guests). No passport copies in an open form; those are handled later, through a secure channel.
- Broker status: every aviation page should state clearly that you arrange charters with operators holding their own certificate. No invented safety ratings, fleets or prices.
- Integrations: an availability feed or booking engine is priced separately, with a fallback plan if the feed fails.
- Downtime: switch during a quiet week, outside Mediterranean high season, TTL lowered 48 hours before.
- Compliance: GDPR, Ireland's Data Protection Act 2018 and the Data Protection Commission; the European Accessibility Act covers certain digital services, to be checked for your activity. This is not legal advice.
Is a Dublin agency sometimes the better choice?
Yes, if you want a custom booking engine linked to several operators, a full brand identity with an on-site video shoot, or a supplier physically present every week. Kolonell suits an editorial brokerage site with a clear scope and feeds priced separately. Questions to ask any provider: who keeps the domain? Who produces the 301 map? How are yacht pages updated without a developer? What does maintenance cost after the included period?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Illustrative example: Liffey Charter Partners, a 3-person broker based in Dún Laoghaire, arranging Mediterranean yacht charters and private flights through partner operators. The site has 110 URLs: 70 yacht pages, 20 destinations, 20 other pages.
- 45 URLs receive traffic or links: one-to-one 301 redirects.
- The 25 pages for withdrawn yachts point to the matching destination page.
- Local quote received: €31,000. Kolonell Growth: €4,500, plus an image licence from a stock library (third-party cost) estimated at €600, so €5,100.
- Gap: €25,900, part of which can fund the availability feed, priced on quote.
FAQ
What does a yacht charter website redesign cost in Dublin?
As a 2026 ballpark, €15,000 to €45,000 with a local agency. With Kolonell, €2,700, €4,500 or €8,200 depending on the tier, integrations on quote.
Is the booking engine included in the €4,500 Growth tier?
No. Growth covers yacht pages, destinations and forms; any feed or booking engine is quoted separately.
Can the site run in English, French and Italian?
Yes, with the Premium tier at €8,200 (the multilingual tier, languages set in the quote).
Should we state that we are not an air operator?
It is strongly advisable: one clear sentence on each aviation page is enough. The compliance review before launch takes 1 to 2 days.
How long until traffic recovers after the switch?
A dip of 2 to 6 weeks is common. With 100% of useful URLs redirected, a lasting loss is rare.
Ready to compare? Request a free quote with your list of pages and feeds.
Let's scope your project. Yacht pages, aviation pages, destinations, feeds on quote, a €2,700 to €8,200 budget and launch in 3 to 4 weeks: one call is enough to scope it. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.


