The verdict in three sentences
A security buyer (facilities manager at a bank, hotel operations lead, warehouse manager) checks an installer's website before calling, and looks for numbered references, not generic camera photos. An effective site for a Leeds integrator fits in 8 to 15 pages: one page per solution, references with the number of cameras installed, your NSI certification visible, a free site survey form and a WhatsApp button. At Kolonell, this scope matches the Starter offer, 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR), or Growth, 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) with blog and analytics, delivered in 4 to 6 weeks.
What this site costs in Leeds in 2026
The market ranges below are 2026 orders of magnitude for Leeds and West Yorkshire. Gaps come mostly from content writing, often neglected, and from the quality of solution pages.
| Option | Indicative price | Usually included | Main limit |
|---|---|---|---|
| Freelancer, WordPress theme | £800 to £1,800 | 5 pages, simple form | No copywriting, no references |
| Local agency, standard site | £2,500 to £5,000 | 8 to 10 pages, 1 year hosting | Generic content, light SEO |
| Local agency, premium site | £5,000 to £9,000 | Custom design, 15 pages | 2 to 3 month timelines |
| Kolonell Starter | 1,220 to 1,830 EUR | Solution pages, survey form, WhatsApp | No blog |
| Kolonell Growth | 1,830 to 3,050 EUR | Starter + blog, analytics, local SEO | Advanced animations in Premium |
| Kolonell maintenance | 35,000 to 120,000 FCFA/month (50 to 180 EUR) | Updates, backups, security | Depends on plan |
For an installer, maintenance is not a detail: a hacked or broken security company website destroys commercial credibility. The Basic plan at 35,000 FCFA (about 50 EUR) per month covers backups and updates; the Standard plan at 75,000 FCFA (about 110 EUR) adds monitoring and small changes.
The pages that win contracts
| Page | Expected content | Priority target |
|---|---|---|
| IP CCTV | 4 to 8 MP cameras, recorders, 30-day storage, mobile access | Hotels, retail |
| Access control | Fobs, biometrics, turnstiles, entry logs | Banks, head offices |
| Intruder alarms | Panels, detectors, remote monitoring | Warehouses, homes |
| Maintenance contracts | Preventive visits, 4 h or 24 h response time | All accounts |
| References | Sector, cameras, doors, year | Procurement managers |
| Free survey | Form: site type, floor area, access points, urgency | Hot prospects |
| Accreditations and contact | NSI Gold or Silver, BS EN 62676, coverage area (Leeds, Bradford, Wakefield) | Insurers, buyers |
References are the heart of the site. A line like "Logistics warehouse, Leeds ring road: 64 cameras, 12 controlled doors, 45-day storage" reassures more than a logo wall. If the client refuses to be named, sector and volumes are enough. The survey form qualifies the prospect before a technician travels: floor area, access points, existing kit to replace, indicative budget.
A realistic timeline
Allow 4 to 6 weeks: 1 week of scoping and gathering references, 2 weeks of copywriting and design, 1 week of build, 1 week of testing and go-live. Delays almost always come from site photos and reference figures to be collected on the client side. Preparing a list of 10 jobs with their volumes before kick-off saves a week.
Mini case study
James, managing director of an NSI-approved security integrator in Leeds (9 engineers), signs installation contracts averaging £18,000 at a 30% gross margin, that is £5,400 per job, plus annual maintenance contracts of £2,400. He picks a Growth site at about 2,440 EUR (1,600,000 FCFA) and Basic maintenance at about 50 EUR per month, roughly 3,040 EUR in year one. If the survey form produces 4 qualified requests a month and he converts one in eight, he gains about 6 extra jobs a year: the site pays for itself with the first job signed. This scenario is illustrative and depends on his team's actual conversion rate.
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FAQ
Should camera prices be shown on the site?
For B2B, no: show project ranges instead (for example "from £3,500 for 8 cameras") and point to the survey. Buyers compare solutions, not parts.
Can we publish bank references?
Only with written consent; otherwise publish sector and volumes ("bank, 14 branches, 180 cameras"). That is enough for 80% of buyers.
How important is the NSI badge?
Very: many insurers and corporate buyers require NSI or SSAIB approval for monitored systems. Put it in the header and on every solution page.
How long to rank on Google in Leeds?
For queries like "CCTV installer Leeds", 3 to 6 months with a complete Google Business Profile. A monthly SEO Essential plan at 100,000 FCFA (about 150 EUR) speeds up the content work.
Is a WhatsApp button useful in the UK?
It captures a growing share of mobile contacts, often 15 to 30% for trades, but keep the phone number and survey form for corporate buyers who want a written trail.
Let's scope your project. Send us your solutions and references: we scope a Starter or Growth site between 1,220 and 3,050 EUR, delivered in 4 to 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
