A Dakar car dealership that shows its stock in real time on the site sells vehicles 35% faster than one stuck on Facebook/WhatsApp. The reason is simple: a customer arriving with a formed decision (model, options, price range) closes in 2-3 days. One who has to make 5 phone round-trips to get info loses interest and goes elsewhere.
TL;DR
- A mid-size Dakar dealer moves 15-40 vehicles/month. Cutting the sales cycle from 10 days to 6 = +50% sales at constant capacity via stock rotation.
- Diaspora customers (France, USA, Italy) buy 25% of Dakar used stock — they pay cash, only visit for delivery. Without a proper stock site, you lose them all.
- Google Shopping + enriched stock listings = +80% qualified traffic.
What the decision-maker does today
Mr Mbaye, 48, Dakarois, looking for a 7-seater SUV, budget 12-17M, mileage < 50,000. He opens Chrome:
- Dealer A's site: Instagram gallery of 30 vehicle photos, no prices, no specs. DM required.
- Dealer B's site: "Our used cars" page with 40 vehicles filterable by brand/model/year/km/price. Each listing: 15 HD photos + full specs + firm price + CarVertical (mileage report) + "hold 72h for 500K FCFA deposit" button.
Mr Mbaye spends 25 min on B, shortlists 3, holds his favourite (2020 Hyundai Santa Fe). He comes to test-drive Saturday. He signs. Total cycle: 4 days.
A never knew he existed.
What belongs on the dealer site
Filterable stock catalogue
- Brand / model / year / mileage / fuel / gearbox / price
- Sort by relevance, price, date added
- "Viewed 47 times this week" visitor counter (trust signal)
- "Already reserved" badge on deposited vehicles
Rich vehicle listing
- 15-25 HD photos (exterior, interior, engine, boot, dashboard)
- Full spec: engine, power, options (leather, GPS, camera, sunroof, tow bar)
- Vehicle history (CarVertical or AutoCheck equivalent)
- Warranty offered (12-month parts/labour or none)
- Financing: monthly payment simulator over 12/24/36/48 months
- Options: home delivery (+150K Dakar, +350K regions), extended warranty (+250K)
- "Hold 72h — 500,000 FCFA Wave deposit" button
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Diaspora module
"I'm abroad, I want to buy for a relative in Senegal". Payment: international wire or card, live video walk-around with salesperson, delivery to designated person with power of attorney. 8-12% of Plateau/Almadies dealer revenue.
Financing page
Partnerships with BOA, Ecobank, UBA, Crédit du Sénégal. Monthly simulator, required documents, dedicated finance contact.
What Kolonell delivers
Digital Dealership Pack: 10-12 page site + real-time stock catalogue (easy admin to add/remove/price) + financing simulator + diaspora module + Google Shopping integration + CRM lead tracking.
Delivered in 7 to 9 weeks, 1,650,000 to 2,480,000 FCFA. Maintenance 70,000 FCFA/month.
"My stock rotation dropped from 42 days to 26 days on average. I sell more vehicles with the same lot. 32% of sales now come via the site, 9% from diaspora. Google Shopping brings 60 qualified leads/month."
— Multi-brand used-car dealer, Yoff Dakar
---
You run a Dakar dealership and your stock lingers on Facebook?
kolonell.com/en/devis-gratuit — WhatsApp +221 77 596 93 33.
Mohamed Ba
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
