The verdict in three sentences
For a business park developer around Dublin, every month an unsold plot sits on the books costs financing charges, maintenance and local rates. A dedicated website with an interactive plot map, technical sheets and visit requests costs EUR 15,000 to 35,000 excl. VAT in 2026. The observed order of magnitude is a marketing period shortened by 3 to 6 months on a 40-plot park.
What occupiers want to know before calling
A corporate real estate director at a manufacturer or a logistics developer shortlists sites remotely. Before contacting you, they want the exact area, price per square metre, available power supply, zoning, permitted heights, HGV access, fibre connectivity and distance to the M50, Dublin Port or the airport. With grid capacity constraints in the Dublin region, available power is often the deciding factor, especially for data-hungry and advanced manufacturing occupiers.
Land scarcity also means available plots sell faster when their strengths are documented and comparable online.
| Marketing tool | Use | 2026 cost (EUR excl. VAT) | Effect on time to sell |
|---|---|---|---|
| PDF brochure and site board | Basic information | 3,000 to 6,000 | Baseline |
| Listings on commercial property portals | Broad visibility | 2,000 to 8,000 per year | 1 month gained |
| Dedicated site with interactive plot map | Self-service shortlisting | 15,000 to 35,000 | 3 to 6 months gained |
| Drone virtual tour and video | Remote prospects | 2,500 to 6,000 | 1 month gained |
| LinkedIn campaign targeting manufacturers | Lead generation | 1,500 to 4,000 per month | Variable |
| MIPIM or Expo Real | Investor meetings | 15,000 to 50,000 | Variable |
| Prospect tracking CRM | Follow-ups, history | 50 to 150 per month | Fewer lost prospects |
Site modules and budget
| Module | Scope | 2026 cost (EUR excl. VAT) |
|---|---|---|
| Design and park pages | Overview, access, services, developer | 3,000 to 6,000 |
| Interactive plot map | SVG or map, available, under offer, sold status | 4,000 to 10,000 |
| Plot sheets | Area, price, power in kVA, zoning, height, utilities | 2,500 to 6,000 |
| Visit and information request | Qualified form, project, headcount, timeline | 1,500 to 3,500 |
| Plot update back office | One-click status change | 2,000 to 5,000 |
| Second language version | Foreign investors and groups | 1,500 to 3,000 |
| SEO and tracking | Pages per plot and per use, analytics | 500 to 1,500 |
Delivery takes 6 to 9 weeks. The critical input is data: an up-to-date subdivision plan, technical sheets validated by the civil engineers and a price grid approved by the board.
Mini case study
Sophie, development director of a company building a 40-plot park north of Dublin, invests EUR 26,000 excl. VAT. Holding an average 5,000 m² plot sold at EUR 70 per m², or EUR 350,000, costs about 1.2% a year in financing, maintenance and rates, or EUR 4,200 per plot per year. If the site saves 4 months on marketing the remaining 30 plots, the holding cost saving reaches 30 x 4,200 x 4 / 12, or EUR 42,000, before counting EUR 10.5 million of land revenue collected earlier.
FAQ
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Should plot prices be published?
Yes, at least a range per square metre, for example EUR 55 to 85 excl. VAT depending on size and access. Industrial prospects discard sites without prices, and the requests you receive are better qualified.
How is the map kept up to date?
A back office switches a plot from available to under offer or sold in one click. The update takes under 2 minutes and avoids pointless visits to plots already reserved.
Can the site handle several parks?
Yes, a multi-park architecture costs 20 to 30% more upfront, then about EUR 4,000 to 8,000 excl. VAT per additional park.
What energy data should be published?
Available power in kVA, the grid connection lead time and any district heating or solar generation on site. These are first-rank criteria for about 60% of manufacturers.
Does a public developer need to tender the project?
Yes, depending on value: below public procurement thresholds a simplified process with three quotes is common practice. Above them, an advertised procedure applies.
Let's scope your project. Interactive plot map, technical sheets and visit requests: we define the scope, an indicative budget of EUR 15,000 to 35,000 excl. VAT and a launch in 6 to 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
