The verdict in three sentences
For a professional club in Amsterdam, the fan website sells nothing to companies: you need a dedicated business section with a hospitality catalogue, meeting requests and a partner portal. A realistic budget sits between EUR 15,000 and 40,000 excl. VAT depending on how deeply it connects to ticketing and CRM. With average packages of EUR 5,000 to 50,000 per season, two extra contracts pay for the project.
Why your current website slows partner sales
In most second-tier football, rugby or pro handball clubs, the Partners page is a wall of logos and a generic email address. The commercial director sells at trade fairs, by phone and through the chairman's network, with no visibility on which prospects are reading the offer. Yet decision makers (SME owners, communications directors of mid-sized firms, CSR managers) now compare offers online before agreeing to a meeting.
An effective business section answers three questions in under a minute: what an annual box costs, what a visibility package includes, and how to book a trial match evening. Clubs that publish price ranges receive better qualified requests, because the company has already projected itself into the budget.
| Business section module | Expected content | Indicative 2026 cost (EUR excl. VAT) |
|---|---|---|
| Hospitality catalogue | Boxes, lounges, VIP seats, photos, capacity, from prices | 4,000 to 9,000 |
| Partner packages | Visibility, shirt, LED, digital, CSR activation | 3,000 to 7,000 |
| Qualified meeting request | Form with budget, headcount, goals, CRM sync | 2,500 to 6,000 |
| Secure partner portal | Entitlements, match schedule, invitations, invoices | 5,000 to 12,000 |
| Discovery match booking | Slot, guest count, payment or sales approval | 2,000 to 5,000 |
| Business club and events | Afterwork agenda, registrations, photos | 1,500 to 4,000 |
| Tracking and reporting | Source tracking, sales dashboard | 1,500 to 3,500 |
Partner pipeline: before and after the redesign
The table below gives a 2026 order of magnitude for clubs with EUR 6 to 12 million budgets, about 40% of which comes from sponsorship and hospitality.
| Indicator per season | Before (logo page + email) | After (dedicated business section) |
|---|---|---|
| Qualified inbound prospects | 60 | 140 |
| Meetings booked | 25 | 55 |
| Close rate on meetings | 30% | 35% |
| New contracts signed | 8 | 19 |
| Average contract value | EUR 11,000 | EUR 13,500 |
| Revenue from new partners | EUR 88,000 | EUR 256,500 |
| Renewal rate | 72% | 81% |
Renewals improve mainly thanks to the partner portal: the company sees the entitlements it has used, its remaining invitations and photos of its evenings, which makes it easier to justify the budget internally at renewal time.
Technical architecture and timeline
Plan 10 to 14 weeks from scoping to launch, ideally live before the March to June renewal campaign. The site must talk to your ticketing platform (SECUTIX, Ticketmaster or a local provider) and your CRM (HubSpot, Salesforce or a sector tool). The partner portal uses magic-link login with no password to remember, which sharply increases executive log-in rates.
For content, budget one photo shoot day in the boxes on a match night and package sheets written by the sales team. GDPR applies to guest data: legal basis, retention period and consent for business club communications.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Julien, commercial director of a second-tier club in the Amsterdam area, invests EUR 28,000 excl. VAT in a business section with a partner portal. Over the first season the qualified form generates 70 extra requests, 22 meetings and 7 signatures at EUR 12,000 on average, or EUR 84,000 of new revenue. With a 60% margin on entitlements, the net gain is about EUR 50,400: the project pays back in just over six months, before counting the 4 points of renewal gained.
FAQ
Should box prices be shown on the website?
Yes, at least as from prices. An annual box from EUR 18,000 excl. VAT or a discovery package at EUR 5,000 filters requests and shortens the sales cycle by 2 to 3 weeks on average.
How much does a partner portal cost on its own?
Between EUR 5,000 and 12,000 excl. VAT depending on features: entitlement tracking, invitation booking, invoice downloads. Maintenance runs at about 15% of the initial cost per year.
Can hospitality be sold with online payment?
For single VIP seats (EUR 150 to 450 per match), online payment works well. For boxes and packages above EUR 5,000, sales approval remains preferable, with a quote and purchase order.
Does the site need to be multilingual?
In Amsterdam, Dutch and English are both expected by corporate buyers and international headquarters. Budget EUR 2,000 to 4,000 excl. VAT extra for the business section alone.
How long to be ready before the season?
Aim for an April launch for the renewal campaign. A 12-week project must therefore start by mid-January at the latest.
Let's scope your project. Business section, box catalogue, partner portal and CRM connection: we define the scope, an indicative budget of EUR 15,000 to 40,000 excl. VAT and a timeline aligned with your renewal campaign. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
