The verdict in three sentences
A business internet provider does not sell bandwidth, it sells service continuity to banks, logistics firms and free zone companies that lose money every minute a link is down. Its website must turn a visit into a qualified eligibility request, with an address checker, a 99.5% SLA explained in plain words and pages per sector. With Kolonell, the project sits between 800,000 and 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the Starter, Growth or Premium tier, delivered in 7 to 9 weeks.
How a B2B buyer picks a provider in Dubai
The IT head of a bank in DIFC, the operations manager of a logistics firm in Jebel Ali or the CIO of a hotel group on Sheikh Zayed Road all follow the same path. They first check whether their building is covered, then redundancy (fibre plus wireless backup), then the guaranteed repair time. Price comes fourth, because a one-day outage costs more than several months of service. In the UAE, licensing adds a layer: internet services are sold by licensed operators or their authorised resellers, and the site must say so clearly.
The website should answer in that order. The homepage routes to three paths: offices in fibre-ready buildings, remote or industrial sites, and multi-site enterprise accounts. Each path ends in the same eligibility form, pre-filled with sector and target bandwidth.
| Offer (2026 ballpark, Dubai) | Guaranteed speed | Monthly price | Availability commitment | Restore time |
|---|---|---|---|---|
| Shared business fibre | 100 to 500 Mbps | 400 to 1,200 AED | 99% | 24 h |
| Entry dedicated link | 20 Mbps symmetric | 1,500 to 2,500 AED | 99.5% | 8 h |
| Standard dedicated link | 100 Mbps symmetric | 3,500 to 6,000 AED | 99.5% | 4 h |
| Premium redundant dedicated link | 500 Mbps symmetric | 8,000 to 12,000 AED | 99.8% | 2 h |
| Wireless or satellite backup | 10 to 50 Mbps | 1,000 to 4,000 AED | 99% | 24 h |
| Multi-site interconnect (MPLS or SD-WAN) | Per site | On survey | 99.5% | 4 h |
Showing ranges rather than exact prices leaves room for the site survey while filtering out off-budget requests. For comparison, the Conakry case in the French version prices dedicated links at 4 to 30 million GNF a month, for the same buyer logic.
Features that generate qualified leads
The address eligibility checker is the core feature. The company enters its building or clicks on a map of Dubai; the site returns "fibre ready", "eligible after survey" or "wireless solution". The request reaches sales with sector, number of sites and target bandwidth, which cuts qualification from three calls to one.
The SLA page spells out what 99.5% means: about 3 hours 40 minutes of maximum downtime per month, contractual service credits and the escalation process. A network status page, even a simple one, reassures IT heads. Sector pages (banking and insurance, logistics and free zones, hospitality, healthcare) cover each buyer's needs: encryption, video conferencing bandwidth, backup links.
| Feature | Starter | Growth | Premium |
|---|---|---|---|
| Offer, coverage and contact pages | Yes | Yes | Yes |
| Qualified eligibility form | Simple form | Form with coverage map | Address checker and sales routing |
| Sector pages | 2 | 4 | 6 or more |
| SLA and network status page | SLA page | SLA and manual status | SLA and status fed by monitoring |
| Documentation area (spec sheets, sample contracts) | No | Yes | Yes, with client access |
| Blog and B2B SEO | No | Yes | Advanced SEO |
Kolonell grid: Starter 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR), Growth 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR), Premium 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR). If the provider wants a full customer portal with tickets and billing, that goes beyond a website: it is a custom application, from 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR) for a simple version. Languages, English and Arabic for Dubai, are set in the quote.
A 7 to 9 week schedule
Weeks 1 and 2: workshops with sales and network teams, coverage mapping, offer collection. Weeks 3 and 4: mock-ups, sector and SLA copy. Weeks 5 to 7: build, eligibility map, lead routing to the CRM. Weeks 8 and 9: mobile performance tests, SEO on "business internet Dubai" and "dedicated internet line UAE", launch.
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Mini case study
Omar Al Mansoori, sales director of a B2B connectivity reseller in Dubai, signs 3 new dedicated links a month at an average of 4,500 AED monthly. He picks the Premium tier at 3,000,000 FCFA, about 4,575 EUR. If the site brings 2 extra contracts a month on 24-month terms, each month of signings adds 2 × 4,500 × 24 = 216,000 AED of contracted revenue, about 54,000 EUR. Even at a 25% gross margin, the value created exceeds the cost of the site in the first month, and Premium maintenance at 120,000 FCFA (183 EUR) a month stays minor.
FAQ
Should dedicated link prices be published?
Ranges are enough, for example 1,500 to 2,500 AED a month for 20 Mbps. They filter off-budget requests without fixing a price that depends on the site survey.
How does an eligibility checker work without a full address database?
It relies on a coverage map by building or district, updated by the network team. The answer is indicative, then confirmed by a technical survey within 72 hours.
What belongs on the SLA page?
The availability rate (99.5%), maximum monthly downtime, restore time (4 hours for example) and service credits. It is often the most read page by bank IT heads.
Should the site target industrial and remote sites?
Yes, with a dedicated page for wireless and satellite solutions. These contracts can reach 4,000 AED a month for backup alone and justify their own path.
How soon do leads arrive?
First requests often come in the first month through LinkedIn and paid campaigns. Organic ranking on B2B queries takes 3 to 6 months.
Let's scope your project. Share your offers, coverage areas and target sectors, and we will define the site scope and a 7 to 9 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
