The verdict in three sentences
A brochure website builds a durable brand and ranks over time; a landing page converts a single campaign fast. In 2026 in Dublin, a full brochure site costs 5,000-15,000 EUR, a landing page 1,500-4,000 EUR. Pick the site for long-term positioning, the page for a time-boxed campaign, or both in sequence.
Cost breakdown
The two products serve different jobs and price accordingly.
| Item | Brochure website | Landing page |
|---|---|---|
| Pages | 6-15 | 1 |
| Design | Custom | Focused, single flow |
| Build | Next.js + CMS | Single template |
| SEO | Full site SEO | Campaign keywords |
| Timeline | 6-10 weeks | 1-3 weeks |
| Price | 5,000-15,000 EUR | 1,500-4,000 EUR |
Which to build: decision grid
| Your goal | Best choice | Why |
|---|---|---|
| Build brand credibility | Brochure site | Depth, SEO, trust |
| Launch one campaign | Landing page | Speed, focus, low cost |
| Rank on Google long term | Brochure site | Content, structure |
| Test an offer fast | Landing page | Ship in days |
| Both brand + campaign | Site + page | Sequenced budget |
Mini case study
Aoife, marketing lead at a Dublin SaaS firm, needs quick pipeline for a product launch. She builds a 3,200 EUR landing page in two weeks for the campaign, then invests 11,000 EUR in a full brochure site once traction is proven. The landing page converts 6 % of paid traffic during launch; the brochure site later carries organic growth. Splitting the budget matches spend to each job and avoids over-building before demand is confirmed.
FAQ
What is the difference between a brochure website and a landing page?
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A brochure site has 6-15 pages for brand and SEO (5,000-15,000 EUR); a landing page is one focused page for a campaign (1,500-4,000 EUR).
Which converts better?
For a single offer, a landing page usually converts better because it removes distractions; for long-term trust, a full site wins.
How fast can each be delivered?
A landing page ships in 1-3 weeks; a brochure website takes 6-10 weeks.
Can I start with a landing page and add a site later?
Yes, and it is often the smart sequence: validate demand cheaply, then invest in the full site.
What recurring costs apply?
Maintenance and hosting run 80-250 EUR/month for a site; a standalone landing page is cheaper to host.
Let's scope your project. Tell us your goal (brand vs campaign) and budget (1.5-4k page or 5-15k EUR site). Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
