The verdict in three sentences
A clear RFP turns three fuzzy quotes into comparable offers and cuts prices by 10-20 %. It must cover goals, architecture, tech specs, SEO, PDPA and selection criteria. For a Singapore business, stating a band of 12,000-28,000 SGD frames proposals without limiting agency creativity.
RFP structure
These sections are non-negotiable; each one drives comparability.
| Section | Expected content | Why it matters |
|---|---|---|
| Goals | Leads, brand, SEO | Aligns proposals |
| Architecture | Pages, hierarchy | Prices the scope |
| Tech specs | Next.js, CMS, perf | Compares the stack |
| SEO | Keywords, redirects | Preserves traffic |
| PDPA | Consent, cookies | Legal compliance |
| Selection criteria | Scorecard | Objective choice |
Vendor scorecard
Score each agency on weighted criteria to avoid an emotional decision.
| Criterion | Weight | Score /10 |
|---|---|---|
| Portfolio quality | 25 % | to assess |
| Understanding of need | 20 % | to assess |
| Technical performance | 20 % | to assess |
| Price and transparency | 20 % | to assess |
| Timeline and method | 15 % | to assess |
Mini case study
Wei, marketing director at a 35-person distribution firm in Singapore, writes an 8-page RFP before approaching three agencies. The result: aligned quotes of 15,000-24,000 SGD for the same 12-page scope, versus threefold spreads with no RFP. The framing saves roughly 4,000 SGD and two weeks of negotiation, plus a decision she can defend internally with the scorecard.
FAQ
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Why write an RFP before approaching agencies?
To get comparable quotes for the same scope. Without one, spreads run threefold and the choice becomes impossible to justify.
What budget band should I state?
Between 12,000 and 28,000 SGD depending on scope; it filters unrealistic offers without limiting creativity.
Should I include tech specs?
Yes: Next.js or WordPress, CMS, performance targets and hosting. That is what makes stacks comparable.
How do I score vendors objectively?
Use a weighted scorecard (portfolio, understanding, technical, price, timeline), rating each agency out of 10 per criterion.
Must PDPA be in the RFP?
Yes: consent handling, cookie banner, data hosting. It is a legal requirement and a selection criterion.
Let's scope your project. Send us your RFP or an outline and we reply with a costed offer and a clear scorecard (12-28k SGD). Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
