The verdict in three sentences
Being a website referral partner requires no technical skills: you spot a need, you present, the agency builds. With Kolonell, commission runs from 8% to 15% of the sale, plus 5% recurring on monthly services. In Lagos, two showcase-site deals a month is enough to earn a side income of 150,000 FCFA (roughly equivalent in NGN), with zero startup cost.
What you earn, pole by pole
The Kolonell referral program pays out on every project signed thanks to your introduction. The rate depends on the service pole, because deal sizes and margins differ sharply between a showcase site and a marketplace.
| Pole | Sale commission | Recurring | Avg. ticket 2026 | Commission per sale |
|---|---|---|---|---|
| Showcase | 15% | 5% | 500,000 FCFA | 75,000 FCFA |
| E-commerce | 12% | 5% | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10% | 5% | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | 5% | 8,000,000 FCFA | 640,000 FCFA |
The 5% recurring applies to monthly services (maintenance, SEO, hosting) for as long as the client stays active. That is what turns a one-off payout into an annuity.
Monthly income scenarios in Lagos
Part-time means 5 to 8 hours a week: spotting businesses without a site, sending a demo link, making a warm intro. Here are three realistic activity levels.
| Profile | Deals/month | Mix | Monthly commission | Hours/week |
|---|---|---|---|---|
| Beginner | 1 showcase | 500,000 FCFA | 75,000 FCFA | 4 h |
| Active | 2 showcase | 1,000,000 FCFA | 150,000 FCFA | 7 h |
| Established | 1 showcase + 1 e-commerce | 2,500,000 FCFA | 315,000 FCFA | 10 h |
These figures are a 2026 order of magnitude: they assume a 20-30% close rate on warm prospects. On top comes the recurring income, which grows every month.
Why getting started costs nothing
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
You buy no stock, no software, no license. Kolonell provides customizable demo links (name, city, phone, color), the sales scripts, and handles production, payment, and support. Your only tool: a phone with WhatsApp. Financial risk is therefore nil; you are paid only on results.
Mini case study
Emeka, a ride-hail driver in Lagos, knows many small traders. In month 1 he sends 12 demo links, talks with 6 people, and closes 2 showcase sites at 500,000 FCFA. Commission: 2 × 75,000 = 150,000 FCFA. Both clients take maintenance at 60,000 FCFA/month: Emeka earns 5% × 120,000 = 6,000 FCFA/month recurring. Within six months, at a steady pace, his recurring alone exceeds 40,000 FCFA/month, on top of new sales.
FAQ
Do I need a registered business to be a referral partner? Not to start. You can begin as an individual; for higher volumes a simple business status eases invoicing, but it is not a prerequisite for your first euro.
When do I get paid? The sale commission is paid after Kolonell collects from the client, typically within 15 to 30 days. The 5% recurring lands every month as long as the client keeps the service.
How long to my first sale? With a warm network, count 2 to 3 weeks. Most first deals come from people who already trust you, not cold outreach.
Can I combine it with a job? Yes, that is the whole point of part-time: 5 to 8 hours a week is enough for 1 to 2 monthly sales. Many partners are employees or students.
Is there an earnings cap? No. A partner who closes a 5,000,000 FCFA marketplace earns 500,000 FCFA on a single deal. The ceiling depends on your network and consistency.
Let's talk about your project. Join the Kolonell referral program and turn your network into income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
