The verdict in three sentences
A website referral partner connects a business that needs a site with an agency, then earns a commission on signing — no technical skills required. At Kolonell, a 500,000 FCFA showcase sale pays 75,000 FCFA (15%) plus 5% on recurring maintenance. With 2 to 3 sales a month, it becomes a serious side income in Nairobi as much as in Dakar.
The referral role, without the jargon
Your job is not to code or to sell technology: it is to hear a need (a restaurateur with no site, a clinic with only a Facebook page) and pass the contact to the agency. The agency handles the quote, production, payment and delivery. You nurture the relationship and collect your commission once the project is signed and paid.
Profiles that succeed: sales reps, freelancers, community managers, business students, well-connected employees, cyber-cafe owners. The common thread is a qualified network — people who trust you and have a budget.
| Step | What you do | What the agency does |
|---|---|---|
| 1. Detection | Spot a website need | — |
| 2. Qualification | Check budget and seriousness | Provide pitch and demo |
| 3. Introduction | Pass on the contact | Book the meeting |
| 4. Quote | Present the price range | Price and send the quote |
| 5. Signing | Reassure, follow up | Contract the deal |
| 6. Payment | — | Invoice and deliver |
| 7. Commission | Receive your share | Pay within 7-15 days |
What you can earn per division (2026 rates)
Commission depends on the project's division. The higher the ticket, the higher the commission in value, even as the rate drops.
| Division | Sale rate | Recurring | Sample project | Commission (2026 ballpark) |
|---|---|---|---|---|
| Showcase | 15% | 5% maintenance | 500,000 FCFA | 75,000 FCFA + recurring |
| E-commerce | 12% | 5% maintenance | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10% | — | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | — | 10,000,000 FCFA | 800,000 FCFA |
The 5% recurring applies to maintenance contracts (50,000 to 200,000 FCFA/month): on a showcase client paying 100,000 FCFA/month, that is 5,000 FCFA/month as long as the client stays — the start of passive income.
The Kolonell referral program
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Kolonell recruits referral partners across West Africa and the diaspora. You get a sales kit (URL-customizable demos, an FCFA/EUR brochure, niche pitches), a tracking link to trace your contacts, and a dedicated contact. No inventory, no upfront cash, no technical skills required. You focus on what you do best: talking to people.
Mini case study
Koffi, a community manager in Nairobi, runs the pages of 6 businesses. In one month he notices a hair salon and a fashion boutique have no real website. He passes both contacts to Kolonell. The salon signs a Starter showcase at 500,000 FCFA (commission: 75,000 FCFA) and the boutique a Growth showcase at 800,000 FCFA (commission: 120,000 FCFA). Month total: 195,000 FCFA for two introductions, plus 5% on their maintenance from the following month.
FAQ
Do I need technical skills? No. You sell a solution, not code. The agency handles all the technical work, the quote and delivery. Your value is the trust of your network.
When do I get paid? When the client pays, usually within 7 to 15 days after signing and the first payment. The recurring share arrives every month as long as the client keeps maintenance.
How long does it take? A showcase site sells within a 1-to-3-week cycle. Expect 2 to 3 sales a month with an active network, i.e. 150,000 to 300,000 FCFA/month in side income.
Is there a cost to become a partner? No, joining is free. You advance no fees and carry no financial risk.
Can I do this alongside my job? Yes, most partners start on top of a job or studies. The program is designed to be flexible.
Let's talk about your project. Join the Kolonell referral program and turn your network into income this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
