The verdict in three sentences
In Nigeria in 2026, a web referral partner sells their network, not their time: they introduce a prospect to an agency and collect a commission without writing a single line of code. With Kolonell, that commission ranges from 8 % to 15 % of the contract depending on the service pole, plus a recurring 5 % bonus on monthly services. Three to four closed deals a month is enough to beat the average manager's salary in Lagos.
How the referral partner role works
A referral partner is a commercial intermediary: they spot a need (a restaurant with no website, a shop that wants to sell online), qualify the prospect, then hand them to the agency that handles the quote, production and delivery. You carry no technical obligation and never invoice the client. Your pay is triggered the moment the contract is signed and the deposit is collected.
The role needs no degree: it rests on your address book, local credibility and your ability to start a conversation. The best partners in Lagos are often community managers, accountants, IT hardware sellers or coworking-space managers already in daily contact with SMEs.
| What the partner does | What the agency does |
|---|---|
| Find and qualify the prospect | Write the detailed quote |
| Present the offer and the demo | Build the site / platform |
| Hand the contact to the agency | Handle payments |
| Nurture the trust relationship | Provide maintenance and support |
| Collect their commission | Invoice the end client |
The Kolonell 2026 commission scale
Kolonell pays the partner according to the service pole sold. The bigger the ticket, the higher the absolute commission, even though the rate dips on institutional work.
| Pole | Sale commission | Recurring | Avg ticket 2026 | Earn per sale |
|---|---|---|---|---|
| Showcase | 15 % | 5 % | 500,000 FCFA | 75,000 FCFA |
| E-commerce | 12 % | 5 % | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10 % | 5 % | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8 % | 5 % | 10,000,000 FCFA | 800,000 FCFA |
The recurring 5 % applies to monthly services (maintenance, SEO, managed hosting) for as long as the client stays active. A partner who has placed ten clients on maintenance at 100,000 FCFA/month earns 50,000 FCFA every month, passively.
Mini case study
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Chidi, a community manager in Lagos, runs social media for six shops. In 2026 he pitches three of them a Kolonell showcase site at 500,000 FCFA and convinces one boutique to move to e-commerce at 2,000,000 FCFA.
- 3 showcase sites × 75,000 FCFA = 225,000 FCFA
- 1 e-commerce × 240,000 FCFA = 240,000 FCFA
- Total sale commissions: 465,000 FCFA in one month
- Recurring: 4 clients on maintenance at 80,000 FCFA/month × 5 % = 16,000 FCFA/month passive
Chidi earned in one month the equivalent of two months of his usual income, without touching any code.
FAQ
Do I need technical skills to be a partner? No. You sell a trust relationship and a ready-made demo; the agency handles everything technical. A partner closes on average 1 to 2 deals a month from their third active month.
When do I get paid? The sale commission is paid as soon as the deposit is collected (often 50 % of the contract), usually within 7 days. The recurring cut lands every month while the client stays subscribed.
Can I combine it with my current job? Yes, most partners do. The activity takes 3 to 5 hours a week and can generate 200,000 to 500,000 FCFA/month on the side.
Which pole pays most? In absolute value, institutional (800,000 FCFA on a 10,000,000 FCFA contract at 8 %), but showcase sites are easier to sell in volume. Most partners mix quick showcase deals with one big file per quarter.
Is there a commission cap? None. Your earnings scale with the number and size of the deals you bring, plus recurring income that compounds month after month.
Become a Kolonell referral partner. Earn 15 % on showcase sites (+5 % recurring), 12 % on e-commerce, 10 % on marketplaces and 8 % on institutional work, with zero technical skill required. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
