The verdict in three sentences
Referring a web agency to a merchant who needs a site requires no technical skill, just a network and a simple pitch. The choice is not "sell it yourself vs stay quiet" but refer and earn a commission on every signed project. With the Kolonell program a partner earns 15% on a showcase site + 5% recurring, turning a few introductions per month into real income.
Build your own agency or refer and earn a commission?
Running your own agency needs developers, support, and time. The referral partner carries none of these costs: they spot a need, make the introduction, and the agency delivers.
| Criterion | Build your agency | Referral partner |
|---|---|---|
| Technical skill | Essential | None |
| Upfront investment | High | Zero |
| Delivery responsibility | Full | None |
| Income per deal | Full margin | 8-15% commission |
| Recurring | Manage yourself | 5% paid by agency |
| Risk | High | Low |
The partner earns less per project than an agency, but with none of the risk or overhead. It is an ideal model for supplementary income.
The Kolonell program commission rates
| Track | Sale commission | Recurring |
|---|---|---|
| Showcase site | 15% | 5% maintenance |
| E-commerce | 12% | 5% maintenance |
| Marketplace | 10% | per contract |
| Institutional | 8% | per contract |
Concrete example: an e-commerce store sold for 1,500,000 FCFA at 12% earns a 180,000 FCFA immediate commission, plus 5% on a monthly maintenance of 100,000 FCFA, i.e. 5,000 FCFA/month that accrues as long as the client stays. On a 500,000 FCFA showcase site, the 15% commission is 75,000 FCFA.
Mini case study
Eric, a sales rep in Accra, has a network of merchants and SMEs. He writes no code. In one month he refers three clients to Kolonell: a showcase site at 500,000 FCFA (75,000 FCFA commission), an e-commerce store at 1,500,000 FCFA (180,000 FCFA), and a second showcase site at 800,000 FCFA (120,000 FCFA). Total: 375,000 FCFA for the month, plus the 5% recurring on maintenance added every month. At cruising speed, three monthly deals earn him around 500,000 FCFA, without ever touching code.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Do I need technical skills to be a referral partner?
No, none at all. You spot a need and make the introduction; the agency handles the quote, production, and support. Your role ends at the referral.
How much can I earn per month?
It depends on volume and track. Three medium-sized monthly deals earn around 500,000 FCFA in commissions, plus the 5% recurring on maintenance.
Is there a cost to join the program?
No, joining the Kolonell partner program is free and non-binding. You pay nothing upfront and earn only on signed projects.
When do I get paid?
The sale commission is paid at signature and the client's first payment. The 5% recurring is paid every month as long as the client keeps their maintenance contract.
Can I combine this with another job?
Yes, that is exactly the point: it is flexible supplementary income. Many partners are sales reps, consultants, or managers who refer alongside their main activity.
Let's talk about your project. Join the Kolonell referral partner program and earn up to 15% + 5% recurring on every client you refer. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
