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B2B website relaunch checklist for a scale-up in Amsterdam (2026)

Mohamed Bah·Fondateur, Kolonell
September 12, 2026
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B2B website relaunch checklist for a scale-up in Amsterdam (2026)

B2B website relaunch checklist for a scale-up in Amsterdam (2026)

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The verdict in three sentences

For a scale-up, the corporate site is not a brochure: it is the first document investors, partners and large clients read. In 2026 in Amsterdam, a credible relaunch sits between 20,000 and 60,000 EUR for 20 to 35 bilingual pages, delivered in 12 to 18 weeks. The decisive lever is content governance: a headless CMS lets the communications team publish fast and consistently across the whole group.

Relaunch budget: the 2026 tiers

Scope depends on the number of entities, languages and level of integration. Here are 2026 orders of magnitude for an Amsterdam-based scale-up.

Tier2026 budget (EUR)PagesTimeline
Standard corporate relaunch20,000-30,00020-2512-14 wks
Premium bilingual relaunch30,000-45,00025-3014-16 wks
Group + entities + press area45,000-60,00030-3516-18 wks
Multi-site + light intranet60,000+35+18-22 wks

These amounts include bespoke design, the headless CMS and QA; EU hosting with CDN is then billed 70 to 180 EUR/month.

Relaunch checklist: stages and deliverables

A group relaunch is run by clear milestones to hold the timeline and budget.

StageDurationKey deliverable
Discovery and existing audit2 wksIA, KPIs, redirect plan
Design and mockups3 wksApproved mockups (both languages)
Integration and headless CMS4-5 wksTemplates, editorial governance
Content and translation3 wksCopy, entity pages, press
QA, performance and SEO2 wksRedirects, Core Web Vitals, analytics
Go-live and training1 wkLive site, trained team

The redirect plan is the most underestimated point: done badly, it destroys the SEO built on the old domain.

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Mini case study

Sarah is the COO of an Amsterdam scale-up with 4 business units, leading the relaunch of a site dating from 2016. Chosen budget: 42,000 EUR for 28 bilingual pages and a headless CMS, plus 130 EUR/month for EU hosting with CDN. Before the relaunch, the team took 6 days to publish an approved release across all units. With the new editorial governance, that drops to half a day. Over 40 publications a year and an internal cost estimated at 200 EUR per person-day, the time saved represents 44,000 EUR of avoided cost over three years, not counting the credibility regained with investors.

FAQ

Why does a group corporate site cost this much? Because it combines bespoke design, bilingualism, multi-entity content governance and hardened security. Each of these adds value but also production effort, hence the 20,000 to 60,000 EUR range.

Do we need a headless CMS? For a group that publishes often and runs several entities, yes: it separates content from display, speeds publishing and prepares the future addition of entity sites. Budget 5,000 to 10,000 EUR more than a classic CMS.

How long does the relaunch take? From 12 to 18 weeks depending on the number of pages and languages. Content and translation are the longest items to sign off internally.

Why host in the EU with a CDN? For speed and availability with international partners, while keeping acceptable load times across regions. Budget 70 to 180 EUR/month.

How do we avoid losing existing SEO? With a rigorous 301 redirect plan between old and new URLs, validated before go-live. It is the insurance policy for your organic traffic.

Let's scope your project. Send us your number of entities, your languages and your indicative budget, and we'll scope a 20,000-60,000 EUR relaunch with real content governance. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.

Tags:#website relaunch#scale-up#corporate website Amsterdam#relaunch checklist#headless CMS#content governance#bilingual site#b2b website
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Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.