The verdict in three sentences
A credible B2B website redesign in Dublin sits, in 2026, between 9,000 and 18,000 EUR for 12 to 20 pages, delivered in 8 to 10 weeks. Price is driven 70 % by three line items: UX/UI, technical build and production of SEO-optimised content. A 3,000 EUR template looks cheaper, but over 3 years of total cost of ownership the gap with custom work shrinks, because early rebuilds and corrective maintenance are expensive.
The quote, line by line
A managing director of an industrial SME wants to plan the 2026 budget: they need an honest estimate, not an opaque flat fee. Here is the structure of a redesign quote for a B2B website of 12 to 20 pages, as a 2026 order of magnitude for the Dublin area.
| Line item | Contents | 2026 range (EUR) |
|---|---|---|
| Discovery & UX | Workshops, sitemap, wireframes | 1,200 - 2,500 |
| Art direction / UI | Desktop + mobile mockups | 2,300 - 3,500 |
| Build & development | Front-end, CMS, forms, responsive | 4,000 - 9,000 |
| Content & copywriting | 12-20 pages written | 1,000 - 2,200 |
| Technical & on-page SEO | Tags, speed, sitemap, schema | 500 - 1,300 |
| QA & go-live | Testing, fixes, deployment | 600 - 1,200 |
| Project total | 12-20 page site | 9,000 - 18,000 |
On top of this comes maintenance (retainer): updates, backups, security patches, small changes. Budget 150 to 400 EUR/month depending on the guaranteed volume of work.
Template vs custom: the 3-year cost
The classic mistake is comparing purchase price instead of total cost of ownership. A 3,000 EUR WordPress template seems unbeatable, but it ages fast, gets rebuilt after 18 months and generates few leads. Here is the 36-month comparison.
| Line item | Template 3,000 EUR | Custom 15,000 EUR |
|---|---|---|
| Initial build | 3,000 | 15,000 |
| Early rebuild (month 18) | 3,000 | 0 |
| Maintenance 36 months | 5,400 (150/mo) | 5,400 (150/mo) |
| Lost leads (weak SEO) | 6,000 est. | 0 |
| 3-year total cost of ownership | 17,400 | 20,400 |
| Qualified leads / month | 3-5 | 10-18 |
Over three years, the real gap is no longer 12,000 EUR but about 3,000 EUR, for two to three times more leads. Custom becomes the rational choice as soon as the site is a sales channel and not just a business card.
Mini case study
Sean, director of a precision-machining SME in Dublin (28 staff), is rebuilding a 2019 site. Chosen quote: 13,500 EUR for 16 pages, delivered in 9 weeks, plus 250 EUR/month maintenance. Before the redesign, the site produced 4 quote requests a month. After 4 months, it produces 12, of which 30 % convert into deals. At an average order of 8,000 EUR and a 25 % margin, even 1 extra deal per month means 2,000 EUR of monthly margin: the project pays for itself in under 7 months.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
How much does a B2B redesign really cost in Dublin in 2026?
Budget 9,000 to 18,000 EUR for a 12-to-20-page site. Below 6,000 EUR, you are funding a lightly customised template, not a genuine strategic redesign.
What is the delivery timeline?
Between 8 and 10 weeks for a standard project, from discovery to go-live. A shorter timeline (4-5 weeks) is possible on a reduced 6-8 page scope.
Do I really need a monthly maintenance retainer?
Yes, unless you accept a decaying site. A retainer at 150-400 EUR/month covers security, backups and small changes, and avoids a premature rebuild that would cost another 3,000 EUR.
Is SEO included in the redesign price?
Basic technical SEO (500-1,300 EUR) is included. Ongoing search work, with monthly content production, is a separate line at 150-300 EUR/month depending on ambition.
Can payment be staged?
Yes: the standard is 30 % on signature, 40 % on mockup approval, 30 % on delivery. Some agencies offer spreading over 3 to 6 instalments.
Let's scope your project. Give us your page count, lead goals and indicative budget, and we will price each line with no phantom items. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
