The verdict in three sentences
A B2B website redesign in Dublin costs between 10,000 and 30,000 EUR in 2026, depending on whether it is cosmetic or structural. The finance director must budget beyond design: 20% for audit/UX and 15% for content migration are the two most underestimated line items. With an 8 to 14 week timeline and a 20 to 40% conversion lift, the return is measured in quarters, not years.
Cosmetic or structural: two distinct budgets
The first question is not "how much" but "how deep". A cosmetic redesign refreshes the skin on a healthy technical base; a structural redesign reworks architecture, CMS and user journeys. The price gap easily reaches a factor of three.
| Line item | Cosmetic redesign | Structural redesign |
|---|---|---|
| Total range | 10,000 - 15,000 EUR | 20,000 - 30,000 EUR |
| Audit + UX (20%) | 2,000 - 3,000 EUR | 4,000 - 6,000 EUR |
| Design + build | 4,000 - 6,000 EUR | 8,000 - 12,000 EUR |
| Content migration (15%) | 1,500 - 2,250 EUR | 3,000 - 4,500 EUR |
| Development/CMS | 2,000 - 3,000 EUR | 5,000 - 7,000 EUR |
| Average timeline | 8 - 10 weeks | 12 - 14 weeks |
The classic trap: asking for a "redesign" price without specifying whether the CMS changes. Moving from WordPress to a headless stack is a disguised rebuild, not a facelift.
What each euro actually funds
A finance director thinks in budget lines. Here is the typical breakdown of a 24,000 EUR structural project, with the expected impact on commercial performance.
| Budget line | Share | Amount (of 24,000 EUR) | Business impact |
|---|---|---|---|
| Audit & UX research | 20% | 4,800 EUR | Basis of conversion gains |
| Design & mockups | 25% | 6,000 EUR | Brand image, credibility |
| Development | 30% | 7,200 EUR | Performance, LCP < 2.5s |
| Content migration | 15% | 3,600 EUR | Preserving acquired SEO |
| QA & go-live | 10% | 2,400 EUR | Zero regression, 301 redirects |
The 20 to 40% conversion lift does not fall from the sky: it comes from the UX audit (simplified forms, halved load times, social proof moved up). That is why cutting the audit to save money is the worst false economy.
Mini case study
Claire, finance director of a 45-employee industrial SME in Dublin, is provisioning a redesign. The current site generates 12 leads/month at a 1.1% conversion rate. The agency quotes a structural redesign at 22,000 EUR, 12-week timeline. Projection: +30% conversion, i.e. 15.6 leads/month, of which 20% become clients at an 8,000 EUR average deal. The 3.6 extra leads generate ~5,760 EUR additional revenue per month (3.6 x 0.2 x 8,000), paying back the investment in under 4 months. Claire approves the budget and adds a 10% contingency.
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FAQ
Why does a B2B redesign cost more than a standard brochure site?
Because it includes qualification journeys, smart forms, sometimes a CRM or client portal. The technical foundation and conversion strategy weigh as much as the design, hence a 10,000 to 30,000 EUR range rather than 3,000 to 6,000 EUR.
How much of the budget should go to content migration?
About 15%, or 1,500 to 4,500 EUR depending on page volume. It is the most forgotten line, and mishandling it can drop SEO traffic by 20 to 50% for months.
How long does a redesign take in 2026?
8 to 10 weeks for a cosmetic redesign, 12 to 14 weeks for a structural one. Delays almost always come from client-side content approval, not development.
Can payment be spread out?
Yes, the standard is 30% on order, 40% on mockup sign-off, 30% at go-live. Some agencies offer a monthly subscription bundling redesign plus maintenance to smooth cash flow.
How do you measure redesign ROI?
By comparing conversion rate, qualified leads and average deal before/after, over 3 to 6 months. A 20 to 40% conversion gain typically pays back the project within one to two quarters.
Let's scope your project. Give us your page volume, current CMS and conversion target, and we will define the real depth and budget (10,000 to 30,000 EUR by scope). Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
