The verdict in three sentences
For a B2B SME in London, a solid brochure site costs between 5,000 and 10,000 EUR in 2026, a multilingual corporate site between 14,000 and 32,000 EUR, and a platform with a configurator or client portal starts at 40,000 EUR. What blows up a quote is almost never the design: it is the integrations (CRM, ERP, PIM), multilingual support and the volume of content to produce. A precise specification cuts the range by 20 to 30 % because it removes the uncertainty the agency otherwise prices in.
2026 price grid by tier
The ranges below reflect the London market, structured agencies (5 to 20 people), VAT excluded.
| Tier | Typical scope | Price EUR | Timeline |
|---|---|---|---|
| Essential brochure | 5-8 pages, 1 language, form | 5,000 - 7,500 | 4-6 wks |
| Advanced brochure | 10-15 pages, blog, on-page SEO | 7,500 - 10,000 | 6-8 wks |
| Bilingual corporate | 20-35 pages, EN/other, structured CMS | 14,000 - 22,000 | 8-12 wks |
| Premium corporate | multilingual, animation, press room | 22,000 - 32,000 | 12-16 wks |
| B2B platform | configurator, client portal, CRM sync | 40,000 - 80,000 | 16-24 wks |
The same site can vary twofold depending on whether the content (copy, photos, translations) is supplied or produced by the agency.
Budget line breakdown
On a corporate site at 20,000 EUR, the typical 2026 split looks like this.
| Line | Share | Amount EUR | What inflates it |
|---|---|---|---|
| Discovery & UX | 12 % | 2,400 | multiple workshops, personas |
| UI design | 18 % | 3,600 | bespoke mockups, motion |
| Development | 34 % | 6,800 | third-party integrations |
| Content & translation | 16 % | 3,200 | copywriting, extra language, photos |
| Technical SEO | 8 % | 1,600 | schema, perf, redirects |
| Integrations/API | 7 % | 1,400 | CRM, advanced forms |
| QA & launch | 5 % | 1,000 | cross-browser testing |
Annual maintenance adds on top: budget 15 to 20 % of the project cost per year (managed hosting, updates, fixes, small enhancements), i.e. 3,000 to 4,000 EUR/year in this example.
Mini case study
Thomas, marketing director of an industrial components manufacturer in Greater London, wants to replace a 2018 site generating 6 qualified leads a month. Target: 18 leads. He picks an advanced bilingual brochure at 16,000 EUR, plus 1,000 EUR of technical copywriting and 1,400 EUR of translation. Total first-year cost: 16,000 + 2,400 + 2,600 maintenance = 21,000 EUR. If each new lead is worth on average 3,500 EUR of margin and the site brings 12 more per month at an 8 % conversion rate, that is roughly 1 extra converted lead per month, i.e. 42,000 EUR of annual margin. The site pays for itself in under 7 months.
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FAQ
Why do two agencies quote 6,500 and 18,000 EUR for "the same site"?
Because the scope is never identical: number of languages, content supplied or produced, level of animation, integrations. The 11,500 EUR gap sits 80 % in content and integrations, rarely in pure design.
Is a B2B site under 5,000 EUR possible?
Yes, on a semi-customised template and 4-5 pages, from around 3,000 EUR. But you lose technical SEO and integrations, which caps lead generation at 2-4 per month.
How much does multilingual cost?
Budget 15 to 25 % of the project per extra language: i18n structure (around 900-1,700 EUR) plus translation (14-20 EUR per 100 professional words). A 20,000-word site translated costs 2,800-4,000 EUR.
What is a realistic corporate timeline?
Between 8 and 16 weeks in London in 2026. The limiting factor is almost never the agency but the client's internal sign-off on content and visuals.
Is maintenance mandatory?
Not contractually, but a B2B site without security updates becomes vulnerable within 6-12 months. The 3,000-4,000 EUR/year package covers hosting, security and small enhancements.
Let's scope your project. Tell us your scope (number of pages, languages, CRM integrations) and indicative budget, and we price each tier. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

