The verdict in three sentences
A B2B webshop with customer-specific pricing costs, in 2026, between 25,000 and 70,000 EUR (net), depending on the number of price lists, the granularity of volume discounts and the presence of online quoting. What drives the price is not the page count but the pricing logic: the same product shows a different price for each customer based on their contract. Done well, this shop lifts the average order value by 20 to 40 % because the customer orders alone, more often, without waiting for a quote.
What you actually pay for in a B2B shop
In B2B the catalogue is simple; it is the commercial layer that costs. Per-customer lists, tiered discounts, quotes, buyer accounts: each business rule is development.
| B2B-specific function | What it delivers | 2026 range (EUR net) |
|---|---|---|
| Customer price lists | Individualised contract prices | 5,000 - 12,000 |
| Tiered volume discounts | -5/-10/-15 % by quantity | 3,000 - 7,000 |
| Online quoting | Request, approval, conversion | 4,000 - 9,000 |
| Multi-buyer accounts + roles | Approver, budget, history | 3,000 - 8,000 |
| Quick order by reference | Reorder in a few clicks | 3,000 - 6,000 |
| Payment + settlement terms | Card, transfer, net terms | 3,000 - 8,000 |
A "standard" B2B shop (simple lists + ordering) sits around 25,000-40,000 EUR net. With online quoting, fine volume discounts and multi-buyer accounts, you reach 50,000-70,000 EUR net. The timeline is 10 to 18 weeks, and annual maintenance runs around 12 %/year.
The effect on order value and frequency
When a trade buyer sees their negotiated price directly and can reorder autonomously, they order more often and add references they would not have asked for by phone.
| Metric | Rep-driven selling | B2B shop, customer pricing |
|---|---|---|
| Average order value | Base 100 | 120 - 140 |
| Order frequency | 1x / month | 1.5 - 2x / month |
| Lines per order | 4 - 6 | 7 - 10 |
| Quote-to-order delay | 1 - 3 days | Instant |
| Sales cost / order | High | Low |
Mini case study
Sophie is sales director at a medical-consumables distributor. Her B2B average order value is 480 EUR, with 1,200 orders/month. She invests 58,000 EUR (net) in a B2B shop with customer lists and online quoting. Average order value rises 20 % (to 576 EUR) and frequency 30 %. Over a year, the additional volume is on the order of 480 EUR x 1,200 x 12 x (1.2 x 1.3 - 1) = 3.6 M EUR of extra volume, a return far above the investment in the first year, even at reduced margin.
FAQ
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How much does a B2B webshop cost in 2026?
Between 25,000 and 70,000 EUR (net). The core with customer pricing and ordering starts at 25,000-40,000 EUR net; online quoting and fine volume discounts climb toward 70,000 EUR net.
Can each customer have their own prices?
Yes, that is the heart of B2B. We manage individualised price lists per customer or customer group, with automatic volume discounts based on quantity ordered.
Does online quoting replace the sales rep?
No, it assists them. The customer requests a quote, the rep approves or adjusts, and the customer converts to an order in one click, cutting the quote-to-order delay from 1-3 days to instant.
What is the delivery timeline?
Expect 10 to 18 weeks by function set. A standard shop ships in 10-12 weeks; quoting and fine discounts add 4-6 weeks.
What maintenance budget should we plan?
Around 12 %/year of the initial cost, i.e. 3,000 to 8,400 EUR net/year, for evolutions, security and support.
Let's scope your project. Tell us your number of price lists, your average order value and whether you want online quoting, and we will cost your B2B shop. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.