The verdict in three sentences
A B2B ordering portal for trade customers costs, in 2026, between 30,000 and 80,000 EUR (net) depending on functions and ERP connection. This is not an acquisition store: it is a retention and reorder tool for existing customers who often order the same references. With reorder lists, quick order, history and tracking, it cuts phone orders by 40 to 60 % and frees the sales team for value-added selling.
The functions of a reorder portal
A successful B2B portal bets on reorder speed: the trade customer must rebuild their usual order in a few clicks, not browse a catalogue.
| Function | What it delivers | 2026 range (EUR net) |
|---|---|---|
| Personalised reorder lists | Reusable standard orders | 5,000 - 11,000 |
| Quick order by reference | SKU + quantity entry | 4,000 - 8,000 |
| History + 1-click reorder | Repeat a past order | 4,000 - 9,000 |
| Order / delivery tracking | Real-time status | 4,000 - 9,000 |
| Multi-buyer accounts + roles | Approver, budget | 3,000 - 8,000 |
| ERP connection | Stock, price, orders | 8,000 - 20,000 |
A standard portal (reorder + quick order + history) fits within 30,000-45,000 EUR net. With tracking, roles and ERP connection, you climb toward 60,000-80,000 EUR net. The timeline is 10 to 18 weeks.
The sales-workload gain
Each phone order ties up a rep for 8 to 15 minutes. Shifting these orders to self-service frees considerable time.
| Metric | No portal | With B2B portal |
|---|---|---|
| Phone orders | 60 - 80 % | -40 to -60 % |
| Sales time / order | 8 - 15 min | < 2 min |
| Out-of-hours orders | 0 % | 25 - 35 % |
| Order errors | 4 - 7 % | < 1 % |
| Reorder frequency | Base 100 | 115 - 130 |
Mini case study
Julien runs an industrial-supplies manufacturer in New York: 500 trade customers, 220 orders/day, of which 70 % by phone tying up 4 reps. He invests 62,000 EUR (net) in a portal with reorder lists and ERP connection. Phone orders drop 50 %, freeing the equivalent of 2 sales roles (~90,000 EUR/year loaded) reassigned to prospecting. The portal pays back in under 9 months, and reorder frequency rises 20 %.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
How much does a B2B ordering portal cost in 2026?
Between 30,000 and 80,000 EUR (net). A standard portal with reorder and quick order fits within 30,000-45,000 EUR net; tracking, roles and ERP connection climb toward 80,000 EUR net.
How does it differ from a standard B2B shop?
The portal is optimised for reordering by existing customers, not acquisition. It bets on speed: reorder lists, history, 1-click order, rather than catalogue discovery.
How much do phone orders drop?
As an order of magnitude, 40 to 60 %. Regular customers move to self-service, freeing reps for value-added selling.
Do we need to connect the ERP?
Strongly recommended for reliable stock, prices and tracking. The connection represents 8,000 to 20,000 EUR net and avoids double entry.
What is the delivery timeline?
Between 10 and 18 weeks depending on functions and ERP connection. A standard portal ships in 10-12 weeks; tracking and ERP add 4-6 weeks.
Let's scope your project. Tell us your number of trade customers, your share of phone orders and your ERP, and we will cost your reorder portal. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
