The verdict in three sentences
A B2B online store for a wholesaler costs between 80,000 and 220,000 MAD (7,470-20,550 EUR) in 2026. The price covers what a consumer shop lacks: per-client pricing, order minimums, fast reorder by SKU and a stock connector. The return reads on two numbers: order-taking time cut by 4 and the error rate reduced by 80 %.
What the price covers in 2026
A wholesaler sells to retailers who often reorder the same SKUs. The functional priority is not the storefront, it is reorder speed and the accuracy of negotiated prices. Here is the 2026 range.
| Tier | Price MAD | Price EUR | Timeline | Scope |
|---|---|---|---|---|
| Essential | 80,000 | 7,470 | 4 months | Catalogue, group pricing, ordering, local payment |
| Business | 140,000 | 13,080 | 5 months | + per-client pricing, fast reorder, stock connector |
| Advanced | 220,000 | 20,550 | 7 months | + ERP connected, multi-depot, retailer mobile app |
| Custom | 260,000+ | 24,290+ | 8 months | + sales portal, EDI, credit scoring |
2026 recurring items: hosting and maintenance from 1,200 to 3,500 MAD/month, and online payment fees of 1.5 to 2.5 % per transaction (cards, local wallets).
The gain calculation
A B2B store's value is measured on sales productivity and billing-error reduction, not aesthetics.
| Item | Manual order-taking | B2B store |
|---|---|---|
| Average time per order | 16 min | 4 min |
| Orders / month | 1,200 | 1,200 |
| Sales hours / month | 320 h | 80 h |
| Loaded hourly cost | 70 MAD | 70 MAD |
| Monthly keying cost | 22,400 MAD | 5,600 MAD |
| Order error rate | 5 % | 1 % |
| Monthly credit notes on errors | 18,000 MAD | 3,600 MAD |
Combined savings reach 31,200 MAD per month (16,800 keying + 14,400 credit notes), or 374,400 MAD per year. A Business store at 140,000 MAD is repaid in under 5 months.
Mini case study
Karim runs an office-supplies wholesaler with 300 retailers and 1,200 orders per month. He invests 140,000 MAD in a Business store with per-client pricing and a stock connector. Order-taking time falls from 16 to 4 minutes, freeing 240 sales hours per month, and error credit notes drop from 18,000 to 3,600 MAD. Annual gain: 374,400 MAD for a 140,000 investment plus 30,000 MAD in recurring costs: profitable in year one with a net margin above 200,000 MAD.
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FAQ
How much does a B2B store cost in 2026?
Between 80,000 and 220,000 MAD. A Business store with per-client pricing and a stock connector sits around 140,000 MAD, delivered in 5 months.
Can prices differ per client?
Yes, that is the heart of B2B: each retailer sees its negotiated prices, minimums and terms. Included from the Business tier.
What online payments locally?
Cards and local wallets. Expect fees of 1.5 to 2.5 % per transaction, to factor into your margin.
Is the stock connector essential?
As soon as you manage a large catalogue: it prevents stockouts and overselling, and removes double entry between the site and your ERP.
What is the launch timeline?
Allow 4 months for the essentials, 5 to 7 months with connected ERP and a retailer mobile app.
Let's scope your project. Share your number of retailers, catalogue size and current ERP for a tailored quote. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
