The verdict in three sentences
A B2B industrial website in Lyon is budgeted in 2026 between 4,500 and 28,000 EUR excl. VAT depending on scope, with the 10,000 EUR mark separating a brochure site from a true multilingual corporate site. The heaviest line items are custom design, integrations (CRM, ERP, configurator) and technical content production. A precise requirements spec moves the quote by 30 to 40 %, in both directions.
2026 price grid by tier
The ranges below are a 2026 order of magnitude for a Lyon-based industrial SME (30 to 250 employees), excluding recurring subscriptions.
| Tier | Scope | Price EUR excl. VAT | Timeline |
|---|---|---|---|
| Essential brochure | 5-8 pages, 1 language, form | 4,500 - 6,500 | 3-5 weeks |
| Advanced brochure | 10-15 pages, blog, basic SEO | 7,000 - 9,500 | 5-7 weeks |
| Multilingual corporate | 20-30 pages, FR/EN, CMS, press area | 11,000 - 16,000 | 8-11 weeks |
| Corporate + integrations | CRM/ERP, catalog, advanced forms | 16,000 - 22,000 | 10-14 weeks |
| Site + product configurator | Configurator, online quoting, API | 22,000 - 28,000 | 14-20 weeks |
In Lyon, an agency's average daily rate runs around 550 to 750 EUR excl. VAT/day in 2026; a senior freelancer sits between 400 and 600 EUR excl. VAT/day. A corporate project typically represents 20 to 30 person-days.
Breakdown by budget line item
Here is how a typical 14,000 EUR corporate quote breaks down.
| Line item | Share of budget | Amount EUR excl. VAT |
|---|---|---|
| Scoping & UX (sitemap, wireframes) | 12 % | 1,680 |
| Custom UI design | 20 % | 2,800 |
| Integration & development | 34 % | 4,760 |
| Content & FR/EN translation | 14 % | 1,960 |
| Technical & on-page SEO | 10 % | 1,400 |
| QA, testing, go-live | 6 % | 840 |
| Training & documentation | 4 % | 560 |
Recurring costs add up: managed hosting 40 to 120 EUR excl. VAT/month, maintenance 150 to 450 EUR excl. VAT/month, ongoing SEO 600 to 1,500 EUR excl. VAT/month depending on ambition.
The five factors that move the quote
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- Design customization: an adapted theme costs 3 to 4 times less than a 100 % original design.
- Integrations: connecting an ERP (SAP, Sage) or a configurator adds 3,000 to 9,000 EUR excl. VAT.
- Multilingual: each additional language adds 8 to 15 % of the budget (translation + hreflang + maintenance).
- Content volume: writing 25 technical product sheets can represent 2,000 to 4,000 EUR excl. VAT.
- SEO: a deep audit plus optimized copywriting can add 2,500 to 5,000 EUR excl. VAT at launch.
Mini case study
Claire, CFO of a 90-employee precision engineering SME in Villeurbanne, wants a bilingual corporate site with a 40-reference catalog and a quote-request form connected to HubSpot CRM. The accepted quote: 13,800 EUR excl. VAT, split into 4,200 for design, 5,100 for development, 2,200 for FR/EN content and 2,300 for SEO. With an average deal value of 18,000 EUR per signed contract, just 1.5 new clients generated by the site over 18 months repay the investment. The site produces 6 qualified inquiries per month from month 4, giving an estimated payback under 8 months.
FAQ
What is the minimum price for a credible B2B website in Lyon in 2026? Below 4,500 EUR excl. VAT, you stay on a low-differentiation template. A credible brochure site for an industrial SME really starts around 4,500 to 6,500 EUR excl. VAT.
How much does adding a product configurator cost? A configurator with business rules and quote generation costs between 6,000 and 12,000 EUR excl. VAT depending on the complexity of variants and API connections.
Should I plan for a recurring budget? Yes: budget at least 200 to 500 EUR excl. VAT/month for hosting, security maintenance and small updates. Without it, a site degrades within 18 months.
What is the timeline for a multilingual corporate site? Between 8 and 14 weeks in 2026, including 2 to 3 weeks of scoping. The bottleneck is almost always content validation on the client side.
Does the price include SEO? Basic technical SEO is often included, but content strategy and link building are billed separately, from 600 to 1,500 EUR excl. VAT/month.
Let's scope your project. Describe your scope (number of pages, languages, ERP/CRM integrations, catalog) and your indicative budget: we will frame the best option. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
