The verdict in three sentences
A B2B e-commerce platform for a wholesaler serving Casablanca-based resellers runs between 250,000 and 650,000 MAD depending on catalogue, pricing tiers and accounting integration. The real gain is not the storefront but the automation of reseller orders and credit-limit tracking. Budget 4 to 7 months from scoping to production.
What the budget covers
| Module | Scope | Estimate MAD |
|---|---|---|
| Reseller accounts | Multi-user, approval | 30,000 - 60,000 |
| Tiered pricing | Volume-based prices, discounts | 45,000 - 95,000 |
| Credit limits & caps | Credit, blocking, alerts | 35,000 - 80,000 |
| Local online payment | CMI, transfer, on terms | 30,000 - 70,000 |
| Accounting / ERP integration | Sync products, stock, invoices | 60,000 - 150,000 |
| Recurring orders | Reorder, lists, quotas | 25,000 - 60,000 |
| Catalogue design & UX | Search, pro filters | 25,000 - 75,000 |
A credible entry project starts around 250,000 MAD; a full platform with deep ERP reaches 550,000 to 650,000 MAD.
Payment and credit limits
| Method | Indicative 2026 fee | Use |
|---|---|---|
| CMI card | ~1.5 - 2.5 % | Small amounts |
| Bank transfer | Low fixed fees | Large amounts |
| Payment on terms | Internal credit tracking | Loyal resellers |
| Cash on delivery | Manual reconciliation | Unbanked areas |
For reseller B2B, transfer and payment on terms dominate; the CMI card is a top-up. Credit-limit management (cap, automatic blocking) is the module that protects your cash flow.
Timeline and maintenance
| Phase | Indicative duration | Indicative cost |
|---|---|---|
| Scoping & specs | 3 - 5 weeks | included |
| Core development | 8 - 12 weeks | - |
| Accounting & payment integration | 4 - 7 weeks | - |
| UAT & data migration | 3 - 4 weeks | - |
| Maintenance (yearly) | Ongoing | 40,000 - 90,000 MAD/year |
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Mini case study
Rachid runs a hygiene-products wholesaler in Casablanca: 600 resellers, 3,400 SKUs, 180 orders/day taken by phone and WhatsApp. Estimated processing cost: 45 MAD per order, i.e. ~2,430,000 MAD/year. Shifting 65 % of orders to a platform costing 480,000 MAD brings the unit cost to ~12 MAD on that volume. Estimated annual saving: ~470,000 MAD, plus the end of tier-pricing errors. Payback in about 12 months.
FAQ
Do Moroccan resellers adopt online payment? Increasingly, but transfer and terms still dominate in B2B. The platform must handle all three smoothly.
How is tiered pricing managed? Natively: each reseller sees their price by ordered volume, with no manual work. It is a central budget module.
Can you connect my accounting software? Yes. Accounting/ERP integration represents 60,000 to 150,000 MAD but removes double entry of invoices/stock.
What annual budget to plan? Hosting, monitoring and maintenance: budget 40,000 to 90,000 MAD/year for an active platform.
Can we start small then extend? Yes. A V1 with catalogue + accounts + orders around 250,000 MAD ships in 4 months, then add credit limits and advanced tiers.
Let's scope your project. Give us your catalogue, accounting software and reseller order volume and we will scope a V1 and an indicative MAD budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
