E-commerce11 min read

B2B e-commerce with customer-specific pricing (2026)

Mohamed Bah·Fondateur, Kolonell
September 4, 2026
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B2B e-commerce with customer-specific pricing (2026)

B2B e-commerce with customer-specific pricing (2026)

E-commerce

The verdict in three sentences

A per-client pricing module with a personalised catalogue costs 8,000 to 25,000 EUR in 2026, over 5 to 12 weeks. It lets you display price lists, volume discounts and restricted catalogues unique to each account, synced with your ERP. The payoff: an average basket up 15% and manual re-keying cut by 70%.

What the B2B pricing module covers

In B2B, every client has negotiated terms. Reproducing that logic online needs more than a price field: it is a rules engine. 2026 orders of magnitude.

FeatureCost (EUR)Timeline
Per-account price lists3,000 - 8,0002 - 3 weeks
Volume discounts / tiers2,000 - 5,0001 - 2 weeks
Restricted catalogue per client2,000 - 6,0001 - 2 weeks
ERP connector (price, stock)5,000 - 15,0002 - 4 weeks
Online quoting and approval3,000 - 8,0002 - 3 weeks
History and quick reorder2,000 - 5,0001 - 2 weeks

The costed impact on your business

Automating pricing does more than save time: it raises volume, cuts errors and smooths the client relationship. 2026 estimates observed on comparable projects.

MetricBefore (manual)After B2B moduleGain
Order re-keying100% manual30% manual-70%
Average basketBaseline+15%Easier reorder
Pricing errors / disputesFrequentRareMargin protected
Order processing time24 - 48 hInstantSatisfaction
Sales time per order12 - 20 min2 - 4 minRedeployment

Mini case study

Marc, director of a hygiene products wholesaler in Toulouse, serves 280 professional clients with individually negotiated pricing. His 4 sales assistants spend 3 hrs/day keying in and correcting orders. He invests 19,000 EUR in a per-client pricing module wired to his ERP.

After rollout, re-keying drops by 70%, freeing about 1,850 hrs/year (4 x 3 hrs x 220 x 70%), i.e. 48,000 EUR of redeployable time. The average basket climbs 15% thanks to online reorder, adding tens of thousands of euros in revenue. Maintenance (12%/year) runs at 2,280 EUR/year. ROI: under 6 months.

FAQ

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How do we manage different prices for each client?

Via a per-account price-list engine, ideally fed by your ERP. Each logged-in client sees their negotiated prices, volume discounts and authorised catalogue, with no manual work.

Is the ERP connector mandatory?

Not technically, but without it you must maintain prices in two places, a source of errors. The connector (5,000 to 15,000 EUR) syncs prices and stock in real time and makes the whole thing reliable.

How long to deploy the module?

5 to 12 weeks depending on the number of pricing rules and ERP complexity. A basic module (price lists + discounts) ships in 5 to 7 weeks.

Can we hide certain products from certain clients?

Yes, that is the per-account restricted catalogue: each client sees only the SKUs allowed under their contract. Budget 2,000 to 6,000 EUR for this feature.

What annual maintenance budget?

Around 12% of the module cost, i.e. 960 to 3,000 EUR/year. This covers pricing-rule changes, ERP compatibility and security.

Let's scope your project. Tell us your number of clients, your pricing logic and your ERP: we will cost a B2B module that automates your sales. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.

Tags:#B2B e-commerce#per-client pricing#custom catalogue#price lists#ERP integration#B2B commerce#custom development#online ordering
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Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.