The verdict in three sentences
In B2B, there is no single public price: every customer has their negotiated grid, and quotes get lost in endless chat threads. A B2B e-commerce with per-customer-group pricing and an online quote workflow costs FCFA 9,000,000 to 22,000,000 in 2026 and ships in 8 to 12 weeks. The gain is measurable: quote approval in 3 clicks, customer credit management and -35% on the sales cycle.
What a per-customer pricing engine changes
A distributor often juggles 4 to 6 price levels by volume, history and region. Codifying these rules in the platform removes billing errors and back-and-forth.
| B2B function | Without platform | With platform |
|---|---|---|
| Price grids | Scattered spreadsheets | Automatic per-group prices |
| Quotes | Chat / email | Online, approved in 3 clicks |
| Customer credit | Manual tracking | Automatic cap and alerts |
| Reorder | Phone calls | Reusable cart + history |
| Order lead time | 2 - 4 days | A few minutes |
2026 project costing
| Lot | Budget (FCFA) | Timeline |
|---|---|---|
| Catalog + per-group pricing | 3,500,000 - 8,000,000 | 3 - 4 wks |
| Online quote workflow | 2,500,000 - 6,000,000 | 2 - 3 wks |
| Customer credit + accounts | 1,500,000 - 4,000,000 | 1 - 2 wks |
| Card + bank transfer payment | 1,500,000 - 4,000,000 | 2 - 3 wks |
| Total | 9,000,000 - 22,000,000 | 8 - 12 wks |
Application maintenance sits between FCFA 300,000 and 750,000 per month depending on the number of customer accounts and order volume.
The 3-click quote workflow
| Step | Actor | Target time |
|---|---|---|
| Customer builds cart | Buyer | 5 min |
| Quote request generated | System | Instant |
| Sales approval + discount | Sales rep | < 2 h |
| Customer acceptance | Buyer | 3 clicks |
| Conversion to order | System | Instant |
Payment combines card and bank transfer, with a credit cap per customer to protect the distributor's cash flow.
Mini case study
Mei, sales director of a supplies distributor in Singapore, handles 180 quotes a month, each taking 45 minutes of chat exchanges, i.e. 135 hours/month. After a FCFA 15,000,000 project, online quoting cuts this to 12 minutes per case, i.e. 36 hours/month: 99 hours saved. The sales cycle drops from 6 to 3.9 days (-35%), accelerating collection, and the investment pays back in about 9 months.
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FAQ
Can we set different prices for each customer?
Yes. You define pricing groups (volume, region, tenure) and each logged-in customer sees only their negotiated prices, with no public pricing exposure.
Does online quoting really replace the sales rep?
No, it assists them. The rep keeps control of exceptional discounts, but 80% of standard quotes approve automatically within minutes.
Which payment methods for B2B?
Card and bank transfer are the base, with credit management and scheduled payments. Mobile payment can be added for small amounts.
How much is maintenance?
Between FCFA 300,000 and 750,000 per month depending on accounts and volume. It covers fixes, minor evolutions and monitoring.
How fast does it pay back?
With -35% sales cycle and quote automation, payback usually lands between 8 and 12 months for an active distributor.
Let's scope your project. Share your number of customer accounts, price tiers and monthly quote volume for a quote between FCFA 9,000,000 and 22,000,000. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
