The verdict in three sentences
A B2B catalog with customer-specific pricing is not a brochure site: it's a pricing engine wired to your ERP. In 2026, budget 6,000,000 to 16,000,000 FCFA (roughly 9,000-24,000 EUR) depending on the number of price lists, discount complexity and ERP integration. The ROI comes from freed sales-rep time and the end of pricing errors on quotes.
What the budget covers
| Feature | 2026 range (FCFA) | Business impact |
|---|---|---|
| Catalog + product pages | 1,500,000-3,000,000 | Browsable base |
| Per-account price lists | 1,500,000-4,000,000 | Automated negotiated prices |
| Tiered volume discounts | 800,000-2,000,000 | Bigger baskets |
| Multi-user accounts | 1,000,000-2,500,000 | Buyer + approver |
| ERP integration (price, stock) | 1,500,000-5,000,000 | No double entry |
| Overall timeline | 4-8 months | Depends on ERP scope |
The wide range is driven by ERP integration: a standard connector costs less than a custom in-house ERP to interface.
Price lists and discounts: the heart of the system
| Pricing mechanism | Example | Benefit |
|---|---|---|
| Base catalog price | 10,000 FCFA/unit | Reference |
| Wholesaler A price list | -18% i.e. 8,200 FCFA | Retention |
| Volume discount 100+ units | -5% extra | Bigger baskets |
| Locked contract price | 7,500 FCFA for 12 months | Tenders |
| Displayed currency | FCFA (EUR export option) | Diaspora clients |
Each customer sees only THEIR price after login. No sensitive public pricing is exposed to competitors.
Mini case study
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Ms Kouassi runs an industrial-supplies distributor with 220 pro customers and 3 sales reps. Before, every order went through a manual quote: about 25 minutes each, 40 orders/day, with 4% pricing errors. A B2B catalog at 11,000,000 FCFA (~16,500 EUR) cuts the quote to 4 minutes self-service. Gain: 21 minutes x 40 orders x 22 days = ~308 hours/month freed, the equivalent of one junior rep. Estimated payback in 10-12 months.
FAQ
How much does a B2B catalog with per-customer pricing cost? In 2026, the realistic range is 6,000,000-16,000,000 FCFA (roughly 9,000-24,000 EUR) depending on price lists, volume discounts and ERP integration depth.
Can prices be hidden from logged-out visitors? Yes. The B2B standard shows the catalog but hides prices until the account is approved, protecting your negotiated margins.
What's the timeline? Expect 4-8 months. The catalog part is quick; it's the ERP sync (price, stock, accounts) that drives the schedule.
What does maintenance cost? Budget 150,000-400,000 FCFA/month for hosting, price-list changes and buyer-account support.
Do we need an ERP to start? No, you can start with price lists managed in the back office, then connect the ERP in phase 2 when volume justifies it.
Let's scope your project. Tell us your number of pro customers, price lists and your ERP, and we'll cost the catalog and its integration. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.