The verdict in three sentences
An SME whose DSO exceeds 60 days is financing its customers for free, and the cause is almost always the same: manual, late and irregular reminders. An off-the-shelf tool at €100 to €400 per month is enough if your invoices live in standard software, while a custom workflow at €8,000 to €18,000 excl. VAT makes sense when the ERP is bespoke or rules vary by customer. The realistic gain is 15 to 20 days of DSO within six months, which often frees more cash than a credit line.
What an automated reminder workflow must cover
An effective reminder is not a threatening email sent at D+30. It is a sequence that starts before the due date, switches channel and contact, and stops as soon as payment arrives. Automatic bank reconciliation is the piece that prevents chasing a customer who has already paid.
| Step | Timing | Channel | Content |
|---|---|---|---|
| Pre-due reminder | D-5 before due date | Invoice attached, payment link | |
| Friendly reminder | D+3 | Polite reminder, invoice copy | |
| Firm reminder | D+15 | Email and SMS | Reminder of penalties and the €40 fixed fee |
| WhatsApp reminder | D+20 | WhatsApp Business | Short message, one-click payment link |
| Targeted call | D+25 | Task for the collections officer | Script, conversation history |
| Formal notice | D+45 | Electronic registered letter | Template approved by legal counsel |
| Escalation | D+60 | Alert to CFO and sales rep | New orders blocked |
In France, the legal B2B payment term is capped at 60 days from invoice date (or 45 days end of month), and each late invoice entitles the supplier to a €40 fixed recovery fee. Stating both systematically in the firm reminder speeds up payment.
Off-the-shelf tool or custom workflow: 2026 comparison
| Criterion (2026 order of magnitude) | SaaS dunning tool | ERP module | Custom connected workflow |
|---|---|---|---|
| Upfront cost | €0 to €1,500 setup | €2,000 to €6,000 integrator | €8,000 to €18,000 excl. VAT |
| Monthly cost | €100 to €400 | Included or €50 to €150 | €80 to €250 (hosting, SMS, WhatsApp) |
| Channels | Email, sometimes SMS | Email, SMS, WhatsApp, call tasks | |
| Rules per customer or segment | Limited | Limited | Free (key accounts, public sector) |
| Bank reconciliation | Standard connector | Depends on ERP | Banking API, to-the-cent matching |
| Bespoke or legacy ERP | Often incompatible | Native | Connected via API or database |
| Time to go live | 1 to 2 weeks | 2 to 4 weeks | 4 to 6 weeks |
Custom wins in three cases: an in-house or legacy ERP with no connector, public-sector customers with approval circuits (Chorus Pro in France), or a portfolio where a badly targeted reminder costs you a customer. An SMS costs around €0.05 to €0.08 and a utility WhatsApp message around €0.03 to €0.05 in France.
A 4 to 6 week timeline
Week 1: aged balance analysis, customer segmentation and message drafting with the sales team. Weeks 2 and 3: ERP and bank connection, workflow build, DSO dashboard. Week 4: test on a segment of 100 customers. Weeks 5 and 6: extension to the whole portfolio and training of the accounting team.
Mini case study
Claire, CFO of an IT services SME in Lyon, handles 1,800 invoices a year for €9 million in revenue. Her DSO is 68 days, and an assistant spends 2 days a week on reminders. Average daily revenue is 9,000,000 / 365, about €24,660.
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With a custom workflow at €14,000 excl. VAT and €180 per month, DSO drops by 17 days in six months. The cash released reaches 17 × 24,660, about €419,000. At an overdraft or factoring cost of around 5%, the saving is about €21,000 per year, plus 1.2 days of work per week recovered. The project pays back in under 8 months.
FAQ
How much does automating unpaid invoice reminders cost?
An off-the-shelf tool costs €100 to €400 per month. A custom workflow connected to your ERP and bank ranges from €8,000 to €18,000 excl. VAT, plus €80 to €250 per month in sending and hosting costs.
By how much can DSO be reduced?
A drop of 15 to 20 days within six months is a common order of magnitude for an SME starting at 60 to 70 days. The gain depends on billing contact quality and the team's discipline on calls.
Are WhatsApp reminders legal?
Yes, for a business customer who shared their number in the commercial relationship, provided you use the WhatsApp Business API and approved templates. The message must stay factual, without undue pressure.
Do we need to change ERP?
No. The workflow reads invoices and receipts from your existing ERP via API or automated export. Only an ERP with no data access at all is a problem, which is rare.
What about mandatory e-invoicing?
In France, from September 2026 large companies and mid-caps must issue e-invoices, and SMEs from September 2027. The workflow can read statuses from the certified platform, making the invoice receipt date reliable.
Let's scope your project. Send us your invoice volume, your ERP and your current DSO: we will price a multichannel reminder workflow delivered in 4 to 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
