The verdict in three sentences
In Hamilton, an architecture firm website redesign costs a ballpark of USD 15,000 to 35,000 with a local agency, against USD 2,900, 4,900 or 8,900 on the Kolonell fixed grid, in 3 to 4 weeks once content is ready. The clearest gain comes from repositioning: leaving the generalist portfolio for pages by building type, such as housing, heritage, hospitality or workplace. The risk is breaking URLs that already bring enquiries, hence a full inventory and a 301 redirect map before anything goes live.
Is your site still a generalist portfolio?
| Signal | How it shows | Why it hurts |
|---|---|---|
| One single Projects page | 30 to 50 projects mixed, from offices to private gardens | a hotel developer cannot find relevant work in 10 seconds |
| No page per building type | no URL dedicated to housing or hospitality | nothing to rank for those searches |
| Landscape designers and architects merged | one team under a single title | risk of misusing a protected title |
| Copy written 5 or more years ago | services that no longer match the practice | off-target enquiries |
| Unoptimised galleries | pages of 10 MB or more | visitors drop off on mobile |
| A form that asks for plans | attachments by email | poorly protected data and documents |
What does the redesign cost in Hamilton in 2026?
Ranges are a 2026 ballpark drawn from typical agency quotes and public agency rate pages on the island; Bermuda's cost of living pushes local prices up.
| Option | 2026 price | Pages by building type | Copywriting | Migration and 301s |
|---|---|---|---|---|
| Local agency, full redesign | USD 15,000 to 35,000 | yes | often extra | yes |
| Local studio, refresh | USD 8,000 to 15,000 | partial | extra | varies |
| Freelance designer | USD 3,000 to 8,000 | rare | no | rarely |
| Kolonell Starter | USD 2,900 | 1 to 2 pages | included | yes |
| Kolonell Growth | USD 4,900 | up to 6 pages | included | yes |
| Kolonell Premium | USD 8,900 | full structure, the multilingual tier (languages set in the quote) | included | yes |
Included in every tier: a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. See the international offer. SEO work beyond the migration stays on quote.
From generalist to specialist: the new site structure
Repositioning happens in the structure. Here is a before and after example that also forms the basis of the redirect map:
| Old URL | New URL | Action |
|---|---|---|
| /projects | /projects (filterable by type) | kept |
| /projects/south-villa | /housing/south-villa | 301 redirect |
| /projects/hotel-renovation | /hospitality/hotel-renovation | 301 redirect |
| /services | /housing, /hospitality, /heritage | redirect to the closest page |
| /gardens | /landscape | 301 redirect |
| /news/2019-* | /news | merged, then 301 |
Each building type page sets out the approach, the general stages of a project, and only the projects for which the firm holds photo rights and client permission. Traditional Bermuda roofs and Department of Planning processes are described in general terms, never as advice.
Timeline and risks
Before week 1, allow 1 to 2 internal weeks to choose the specialism and approve copy. Then: design in week 1, build and migration in weeks 2 and 3, redirect testing and go-live in week 4, followed by 6 weeks of Search Console checks.
Risks to handle:
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- Diluted rankings: a page that ranked for 'architecture Hamilton' must redirect to the closest page, never to the home page by default.
- Professional titles: the word architect only for people who hold that protected title; landscape designers are presented as landscape designers.
- Unsupported claims: competitions, awards, press and certifications only if real and supplied by the firm; a compliance review before go-live.
- Personal data: the Personal Information Protection Act 2016 (PIPA), fully in force since 1 January 2025, governs your form, under the oversight of the Privacy Commissioner. Minimum fields: name, contact, project type, area, rough budget. This is not legal advice.
- Downtime: DNS switch at a quiet hour, after full testing on staging.
- Images: WebP or AVIF, lazy loading, photo credits on every project, private houses without addresses.
On quote, linked or embedded: project extranets, BIM viewers, client portals, tender document rooms, CRM, secure transfer of plans.
What to ask, and when a local agency is the better choice
Ask who writes the building type pages, who produces the 301 map, how many weeks of monitoring are included and what happens after 3 months. A Hamilton agency remains the better choice if you want a multi-day positioning workshop in person, site visits for photography, or a custom client portal under the same contract.
Mini case study
Illustrative example: Longtail & Cedar Design, a multidisciplinary Hamilton practice of architects and landscape designers, wants to focus on housing and hospitality. Its site has 34 project pages: 18 are kept and grouped into 3 building types plus a landscape page, 16 are merged. Growth tier at USD 4,900, with 34 tested 301 redirects. Third-party cost: a local photographer for 6 projects, USD 1,500 (market assumption, third-party cost). Total: 4,900 + 1,500 = USD 6,400, against USD 25,000 for the middle of a local agency range, a gap of USD 18,600. Maintenance after the 3 included months is on quote.
FAQ
Do we have to pick one specialism? No, 2 to 4 building types are often enough. What matters is that a visitor finds relevant work in fewer than 3 clicks.
What happens to projects outside the specialism? They stay on a filterable page or are merged. Every retired URL gets a 301 redirect, even on a 50-page site.
How long does the redesign take? 3 to 4 weeks of build at Kolonell once copy is approved, plus 1 to 2 internal weeks of positioning beforehand.
Can our landscape designers appear on the site? Yes, under their own title. The team page clearly separates the 2 professions.
Can we keep our project extranet? Yes, it is linked to the new site. Any adaptation is priced on quote, outside the USD 2,900 to 8,900 grid.
To price your repositioning, request a free quote.
Let's scope your project. Tell us your target building types, your number of project pages and your launch date: redesign priced between USD 2,900 and 8,900, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
