The verdict in three sentences
For a 40-employee manufacturer of aluminium windows and conservatories, the website should not generate more enquiries, it should generate better enquiries, sorted by project type before a sales rep drives out. The budget sits between 5,000 and 9,000 EUR excluding VAT (2026 order of magnitude), plus 2,500 EUR for a simple configurator, with 5 to 8 weeks of work. The measurable target is 30 qualified quotes a month with a 3% conversion rate on product pages.
What you get at each budget level
An industrial joinery manufacturer's prospects split between homeowners renovating, installers and developers. A single 'request a quote' form for everyone produces incomplete records: no dimensions, no timeline, no site address. The sales rep then spends their time on the phone requalifying.
| Level | Budget excl. VAT | Scope | Timeline |
|---|---|---|---|
| Standard brochure site | 5,000 EUR | 12 pages, window, sliding door and conservatory ranges, project gallery, single form | 5 weeks |
| Qualifying site | 7,000 EUR | Quote journey by project type, required fields, routing to the right rep | 6 weeks |
| Complete site | 9,000 EUR | Qualifying + trade area (technical sheets, test reports) + lead source tracking | 8 weeks |
| Simple configurator | + 2,500 EUR | Range, dimensions, RAL colour, glazing, indicative price range | + 2 weeks |
| Maintenance | 90 to 160 EUR/month | Security, backups, adding projects | Yearly |
The qualifying level offers the best value for a company of this size. The configurator is justified if more than 40% of your enquiries concern standard products whose dimensions are enough to estimate a range.
Qualifying a quote: the fields that change everything
A qualified quote request contains enough information to decide in under five minutes whether it deserves a site visit. Here is the sorting grid we recommend building into the form.
| Information requested | Format | Sales use |
|---|---|---|
| Project type | Renovation, new build, extension, conservatory | Route to the right rep |
| Profile | Homeowner, installer, developer | Apply the right price list |
| Number of openings | Number | Estimate project volume |
| Approximate dimensions | Width and height | Give a range without a visit |
| Eircode of the site | 7 characters | Check the service area (80 km radius) |
| Target date | Under 3 months, 3 to 6 months, later | Prioritise follow-ups |
| Photos of existing frames | Up to 5 images | Avoid a first visit |
Also show proof of reliability: certification of your ranges, CE marking and energy ratings of your windows, insurance cover and average manufacturing lead times (for example 4 to 6 weeks). These reassure a buyer before they fill in seven fields.
Working out the traffic you need
With a 3% conversion rate on product pages, 30 quotes a month require about 1,000 qualified visits to those pages. For a Dublin manufacturer, that volume usually comes from local search ('aluminium windows Dublin', 'conservatory Leinster') supported by a Google Ads campaign of 600 to 1,200 EUR a month in the first months. Without traffic, the best form in the world stays empty.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Ciarán Byrne runs a 40-employee manufacturer in Ballymount. Today his two sales reps make about 30 visits a month, 40% of them for projects outside the area, outside budget or with no timeline. Each of those 12 wasted visits costs 2.5 hours at 45 EUR an hour, so 1,350 EUR a month. With a qualifying journey at 7,000 EUR and the configurator at 2,500 EUR, the investment reaches 9,500 EUR excluding VAT. If wasted visits drop to 4 a month, the saving is 900 EUR a month and the project pays back in just over ten months, without even counting extra projects won through better prioritised follow-ups. Illustrative assumption, to recalculate with your own data.
FAQ
How much does a website for an aluminium windows manufacturer in Dublin cost?
Between 5,000 and 9,000 EUR excluding VAT depending on how far enquiries are qualified, plus 2,500 EUR for a simple configurator. Allow 90 to 160 EUR a month for maintenance.
Is a configurator with exact prices possible?
Yes, but it costs closer to 8,000 to 20,000 EUR because it must replicate your manufacturing rules and price lists. An indicative range is enough in 80% of cases to qualify the request.
How many qualified quotes can we expect?
With about 1,000 monthly visits to product pages and a 3% conversion rate, around thirty quotes a month is realistic. The first quarter is often used to fine-tune form fields.
How long until go-live?
From 5 to 8 weeks, plus 2 weeks if you add the configurator. Gathering project photos and technical sheets is the task to start first.
Should homeowners and trade buyers be separated?
Yes: a dedicated area for installers and developers, with downloadable technical sheets and test reports, avoids mixing two very different buying journeys.
Let's scope your project. Share your ranges, service area and monthly quote target with an indicative budget, and we will price a qualifying journey delivered in 5 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
