The verdict in three sentences
An aluminium window, façade and curtain-wall manufacturer in Dubai or London sells first to developers, architects and façade consultants, who look for technical data before they look for a price. The website must therefore work as a technical catalogue: PDF datasheets per system, thermal and acoustic performance, downloadable BIM objects, 80 reference projects and a take-off request form that arrives ready to price. In 2026, agencies charge USD 15,000 to 40,000 in Dubai or £12,000 to £30,000 in London for this kind of site, with 6 to 9 weeks of work.
What architects and developers come looking for
An architect specifying a façade in Dubai Marina, Business Bay or King's Cross needs exact data for the specification: U-values, acoustic reduction, air, water and wind classification, profile depth, compatibility with laminated or solar-control glass. In Dubai, compliance with the local green building rules and fire performance of the façade build-up are checked early. The developer looks at references at their scale and your production capacity. The site serves both through separate journeys.
| Catalogue section | Expected content | For whom |
|---|---|---|
| Window and door systems | Sections, U-values, acoustics, weather ratings, max sizes | Architect, engineer |
| Curtain walls and façades | Stick, unitised, structural glazing, module sizes, loads | Façade consultant |
| PDF datasheets | One per system, dated revision | Specification writing |
| BIM objects | Revit families, IFC files, DWG details | Architect at design stage |
| References | 80 projects filterable by city, type, façade area | Developer, client |
| Capacity | Factory area, production lines, typical lead times | Developer, main contractor |
| Take-off request | Drawings, opening count, target system, deadline | Sales, estimating |
The 80 references are a major asset if they are structured: "Residential tower of 220 units in Jumeirah Village Circle, 9,500 m² of unitised curtain wall, delivered in 8 months". Filters by city and by type (residential, offices, hospitality, public buildings) let a developer find a comparable project in 20 seconds.
Languages, BIM and take-off requests
In Dubai, English is the working language of design teams, and an Arabic version mainly supports government clients and large local developers; it needs careful right-to-left layout, especially for technical tables. In London, English alone is usually enough, unless you export to the Gulf.
The take-off request form is the real business driver. It must accept heavy PDF or DWG drawings, ask for the target system, approximate number of openings, exposure and project deadline. A complete file avoids two or three rounds with your estimating team before pricing.
| Website option | Budget 2026 (order of magnitude) | Timeline | Limits |
|---|---|---|---|
| Freelancer, WordPress theme | USD 5,000 to 10,000 / £4,000 to £8,000 | 3 to 5 weeks | No structured catalogue, weak RTL |
| General agency | USD 15,000 to 25,000 / £12,000 to £20,000 | 6 to 8 weeks | Little command of technical content |
| Construction-specialist agency | USD 25,000 to 40,000 / £20,000 to £30,000 | 7 to 10 weeks | High cost, usually more rigorous |
| Kolonell vitrine Growth | 1,830 to 3,050 EUR | 5 to 7 weeks | Catalogue, datasheets, filterable references |
| Kolonell vitrine Premium | 3,050 to 5,340 EUR | 6 to 9 weeks | BIM library, deep SEO, animations |
| Arabic RTL version, extra languages | On quote | Depends on volume | Priced on the number of translated pages |
Kolonell's grid runs from 1,220 to 5,340 EUR (800,000 to 3,500,000 FCFA) depending on tier. Arabic and any extra language are quoted separately based on content volume. A configurator that computes a price per square metre from drawings is a custom application, starting at 3,810 EUR (2,500,000 FCFA) for a simple build.
SEO: aim at specification
Useful searches are technical: "curtain wall manufacturer Dubai", "unitised façade supplier UAE", "aluminium windows manufacturer London". One page per system with its performance data, plus a few technical articles (choosing glass for a west-facing façade, façade fire safety rules), attract specifiers. Kolonell's SEO plans range from 100,000 to 350,000 FCFA per month.
Mini case study
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Omar, sales director at a 180-person façade manufacturer in Dubai, receives about 25 take-off requests a month, 40 % of them incomplete. Each incomplete file costs about 3 hours of back-and-forth for estimating, so 10 files x 3 h = 30 hours a month. A structured form that cuts incomplete files to 10 % recovers about 22 hours a month. If the site also helps win one extra 2,000 m² project a year at a margin of USD 45 per m², the gain reaches USD 90,000. A Kolonell Premium site at 5,340 EUR is covered many times over by that single project.
FAQ
Should BIM objects be freely downloadable?
Yes for basic families, because architects need them without delay. A light form can gate full DWG details and identify roughly 30 to 50 specifiers per quarter.
How many references should go online?
All 80 projects can sit in a filterable list, with 15 to 20 detailed case pages for the most representative. That covers each city and building type.
Is an Arabic version essential?
It is recommended if you bid for government work or large local developers in the Gulf. For a 40-page catalogue, expect about 2 weeks of translation and RTL layout.
Should datasheets carry a revision date?
Yes, a revision date on each sheet prevents a specification being written with outdated performance. An annual review of the 10 to 15 main sheets is usually enough.
How long does a full site take?
Plan 6 to 9 weeks, including 2 to 3 weeks to gather datasheets, BIM files and reference photos. Your engineering team must sign off every technical figure before launch.
Let's scope your project. A technical catalogue, BIM library, 80 filterable references and an online take-off request, delivered in 6 to 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.