The verdict in three sentences
Wealthy families considering US residence through investment now put their first questions to AI assistants like ChatGPT, often in Spanish or Portuguese, before they even look for a firm in Miami. Those assistants name the firms whose public information is consistent, dated and verifiable by third parties, and pass over firms whose site boils down to a generic "Investor Visas" page. A diagnostic on your key questions costs less than one lost case, and it tells you exactly what is missing.
What clients ask AI assistants, and in which languages
In Miami, investor visa clients come largely from Latin America, with a growing share of families from Europe, the Middle East and Asia. They do not ask for the "best immigration lawyer"; they ask situational questions. Here are representative questions drawn from prospect conversations, which show the level of detail expected.
| Question asked to an AI assistant | Common language | What the answer needs to be able to cite |
|---|---|---|
| "How much do I need to invest for an EB-5 in 2026?" | Spanish, English | A dated page on current thresholds and their official source |
| "Can a Miami firm handle an E-2 for a citizen of my country?" | Spanish, Portuguese | The list of nationalities handled and visas covered |
| "How long does an EB-5 petition take from Brazil?" | Portuguese | An explanation of the stages, with no timeline promise |
| "What are the risks with an EB-5 regional center?" | English | Educational content on due diligence |
| "Portuguese-speaking attorney in Miami for an investor visa" | Portuguese | A team page with languages and bar admissions |
| "Difference between E-2 and EB-5 for a family with children" | Spanish | A factual, dated comparison, with no personal advice |
| "Which Miami firms also handle second citizenship?" | English | A clear page on the services actually offered |
Programs change often: EB-5 was reformed by the EB-5 Reform and Integrity Act of 2022, several European golden visas have closed or narrowed, and countries such as Canada have changed their investor streams. An AI assistant that draws on a 2021 page will give a wrong answer, and your name may end up attached to it.
Why one firm shows up and another does not
AI assistants like ChatGPT build their answers from public information. Several factors keep coming up when you compare firms that get named with firms that do not.
| Factor | Firm often named | Firm rarely named |
|---|---|---|
| Service pages | One page per visa, dated, with its requirements | A single "Immigration" page |
| Consistency of information | Same address, partners and languages everywhere | Conflicting directories, former partners still listed |
| Third-party mentions | Local press, conferences, legal publications | No external source |
| Freshness | Visible updates after each reform | Content unchanged for years |
| Languages | Genuine Spanish and Portuguese versions | Partial machine translation |
| Structured data | Organization, attorneys and services marked up | Nothing machine-readable |
Lawyer advertising rules apply to all of this. In Florida, the Bar regulates attorney advertising; a page that implies certain approval or a guaranteed timeline is a problem whatever the channel. This is not legal advice. The site also needs to stay accessible (ADA Title III website suits are frequent, and the usual target is WCAG 2.1 or 2.2 AA), and email campaigns must comply with the CAN-SPAM Act.
What the work covers and what it costs on the market
AI visibility work, in broad terms, covers an audit of what AI assistants say about the firm today, aligning public information, creating or rewriting factual pages per visa and per language, structured data and a dated tracking of answers. This market is new: the ranges below are 2026 ballparks drawn from typical quotes by US agencies that specialize in law firms.
| Service | 2026 ballpark |
|---|---|
| One-off audit of AI answers and the site | 3,500 to 10,000 USD |
| Monthly retainer, one language | 2,500 to 5,000 USD a month |
| Monthly retainer, three languages | 5,000 to 9,000 USD a month |
| Rewrite of service pages per visa | 1,200 to 2,500 USD per page per language |
| Dated record only, quarterly | 1,500 to 3,000 USD per quarter |
Measurement rests on a dated record: the same 25 to 40 questions, asked at the same intervals, logging for each answer whether the firm appears, the share of answers that name it and how accurate the description is. No serious provider promises an AI recommendation. For reference, Kolonell built the website of TR Signing Group, a signing services company in New Jersey; it is an example of a professional services site, not a promise of results.
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Illustrative example: Valeria Ortiz, managing partner of Ortiz & Lemaire Immigration Partners in Brickell, notices that 4 prospects out of 10 say they "asked ChatGPT" before contacting her. A complete EB-5 case brings in about 25,000 USD in fees.
She is considering an audit at 6,000 USD and then 4,000 USD a month for 9 months, or 6,000 + 36,000 = 42,000 USD. Two additional cases would bring 50,000 USD, more than the outlay. Her baseline record shows the firm appears in no Portuguese answer at all: that is where she focuses the effort.
FAQ
Can AI assistants give wrong information about our firm?
Yes, especially when your public information is old or contradictory. A record across 30 questions helps spot those errors and fix their sources.
What does a diagnostic cost for an investor visa firm in Miami?
As a 2026 ballpark, a one-off audit runs 3,500 to 10,000 USD depending on the number of languages. Kolonell scopes its own on quote.
Can we mention approval rates on our site?
Lawyer advertising rules tightly govern references to past results. Have any such statement cleared by your ethics counsel before publishing.
Do we need Spanish and Portuguese versions?
For Miami, often yes, because much of the client base asks its questions in those languages. A site that is 60% machine translated is not enough.
How soon will we see a change?
Allow 3 to 6 months to see movement in a dated record, with no guarantee. A program reform can also reshuffle answers within weeks.
Find out how AI assistants describe your firm. We record what AI assistants like ChatGPT tell your clients today in English, Spanish and Portuguese, and what is missing for your firm to appear accurately. Request a diagnostic quote: reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
