The verdict in three sentences
For an agribusiness group headquartered in Dubai that processes shea and sesame sourced from West Africa, the corporate website is the first due diligence document an investor, impact fund or European buyer opens. It must prove supply chain traceability, organic and fair trade certifications and verifiable impact figures, in English and often Arabic or French. Dubai agencies quote 50,000 to 150,000 AED (market estimate), while a Kolonell Premium bilingual site costs 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) and ships in 4 to 6 weeks.
What investors and funders look for
Investment officers at impact funds, development finance institutions and family offices in the DIFC receive dozens of decks per quarter. Before booking a call, they check governance, supply chain robustness and whether the numbers in the pitch hold up online.
| Expected information | DFI or cooperation program | Impact fund | EU importer |
|---|---|---|---|
| Governance and leadership team | Important | Essential | Useful |
| Supply chain traceability (cooperatives, GPS, lots) | Essential | Essential | Essential |
| Certifications (EU organic, NOP, Fairtrade, ISO 22000) | Useful | Important | Pass/fail |
| Impact figures (producers, income, women) | Essential | Essential | Useful |
| Summary financials | Important | Essential | Low |
| EU Deforestation Regulation (EUDR) readiness | Low | Important | Important |
In shea, a supply chain where over 90% of collectors are women, gender impact figures are often the first criterion for funders. Present them with the method and reference year, never as a standalone number.
Website content and budget
An agribusiness group corporate site usually runs 12 to 20 pages: the group, value chains, processing plants, traceability, certifications, impact, B2B products, news, an investors and partners page, and contact. In Dubai, an Arabic version is a plus for local partners and banks, while French helps with West African suppliers.
| Item | Kolonell Growth | Kolonell Premium | Dubai agency (market estimate) |
|---|---|---|---|
| Price | 1,830 to 3,050 EUR | 3,050 to 5,340 EUR | 50,000 to 150,000 AED (12,500 to 37,500 EUR) |
| Languages | 1 | 2 (EN and FR or AR) | 2 to 3 |
| Cooperative traceability map | Static | Interactive | Variable |
| Investor page with protected documents | No | Yes | Yes |
| Impact animations and data visualization | Basic | Advanced | Advanced |
| International SEO | Standard | Advanced | Standard to advanced |
| Timeline | 2 to 4 weeks | 4 to 6 weeks | 8 to 16 weeks |
If you want to go further, for example a traceability portal where a buyer enters a lot number and sees the cooperative of origin, that is a custom application: 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR) for a simple version, 4,000,000 to 7,000,000 FCFA (6,100 to 10,670 EUR) if it connects to your collection software. Standard maintenance at 75,000 FCFA per month (about 110 EUR) covers updates to figures and news.
Mini case study
Illustrative example: Layla, CEO of a Dubai-based group processing 4,000 tonnes of shea and 2,500 tonnes of sesame per year through 12,000 collectors in Burkina Faso and Mali. She is raising 2.5 million USD from an impact fund. The Premium bilingual site costs 4,570 EUR (3,000,000 FCFA), plus about 110 EUR per month of maintenance, roughly 5,890 EUR in year one, or about 0.25% of the raise. If the site avoids one 3-week document back-and-forth during due diligence and speeds disbursement by a month, the cash flow gain far exceeds that cost.
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FAQ
Should we publish our financial statements on the site?
Not publicly. A password-protected investor page, included in Premium at 3,050 to 5,340 EUR, lets you share summary accounts and the deck with funds in the analysis phase.
How do we make traceability credible?
Show the number of cooperatives, their location by region, the share of traced volumes (for example 85% in 2026) and the certifying body. An interactive map and dated photos beat a long text.
Should the site address the EU Deforestation Regulation?
If you export to the EU, yes. A page explaining your plot geolocation method reassures importers, even though shea and sesame are not on the current list of covered commodities.
How long until launch?
Count 4 to 6 weeks for bilingual Premium. Translation and validation of impact figures by your team often take 1 to 2 weeks on their own.
How do we pay from the UAE?
By international transfer or card via Stripe, usually 50% at order and 50% at delivery. Prices are set in FCFA with a fixed EUR equivalent, so there is no surprise on the AED amount beyond your bank's exchange rate.
Let's scope your project. Describe your value chains, certifications and fundraising timeline, and we will propose a bilingual site map with an indicative budget and a firm timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
