Website requirements checklist for an aesthetic and cosmetic clinic in Miami before asking for quotes (2026)

The verdict in three sentences

A Miami aesthetic clinic or medical spa gets comparable quotes when its brief fixes languages, integrations, the medical approval workflow and data collection rules before the first call. Without that, local agency quotes commonly range from USD 12,000 to 50,000; with a precise checklist they narrow to roughly USD 15,000 to 30,000 for an English and Spanish site (2026 ballpark, based on typical Miami agency quotes). The biggest risk is not price: it is a site that promises results or collects medical data in an open form.

Which sections should the checklist cover?

Whether the clinic is in Brickell, Coral Gables, Miami Beach or Aventura, write these twelve points on two or three pages:

• Goals: qualified consultation requests, visibility with local, Latin American and visiting patients.
• Audiences: local patients, Spanish-speaking patients, visitors; one journey per audience.
• Pages and templates: home, one page per treatment family (no drug brand names), medical team, first consultation, prices if you publish them, accessibility, contact.
• Languages: English and Spanish, approved by a native speaker.
• Content ownership: who writes, which physician approves each treatment page, who signs off the compliance review.
• Integrations: each on a separate line (see the next table).
• Accessibility: WCAG 2.2 AA, captioned videos, contrast, keyboard navigation.
• Forms: name, email, phone, general reason for contact; no medical history, no photos.
• Hosting and domain: accounts in the clinic's name.
• SEO migration: URL inventory, 301 redirect map, Search Console access.
• Acceptance criteria: keyboard tests, forms, booking links, mobile versions.
• Timeline and budget: target date, a stated budget range.

Which integrations should be priced separately?

Each of these lines stays on quote: existing tools are kept and linked, not rebuilt.

Which compliance rules belong in the brief?

This is not legal advice. In Florida, medical procedures are performed under licensed physicians, supervised by the Florida Board of Medicine. The FTC polices misleading health claims and the FDA restricts promotion of prescription drugs: no botulinum toxin brand names, no promised results, no before/after shown as a guarantee. HIPAA applies to covered entities; your counsel confirms your status. ADA Title III website claims are frequent, hence the WCAG 2.2 AA target. Write into the brief that no review, rating or patient count will be invented.

Vague brief or precise brief: what changes in the quotes?

How do you score three quotes?

Score each quote from 1 to 5, multiply by the weight, divide by 100 for a score out of 5.

Quote C is the most expensive but the strongest on compliance, which carries the most weight for a clinic.

With Kolonell, the checklist maps onto the fixed grid: Starter $2,900 for a compact single-language site, Growth $4,900 for a full site, Premium $8,900 (the multilingual tier, languages set in the quote) for English and Spanish. Included: a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks once content is approved, 3 months of support. Booking, payment and patient portal stay on quote. See the international offer.

Mini case study

Illustrative example: Dr. Elena Ruiz runs "Bayside Skin Studio", a fictional medical spa in Coral Gables. Her first brief was one sentence long and drew quotes from USD 14,000 to 46,000. With the twelve sections, three new quotes come in between USD 18,000 and 27,000.

She prices the Kolonell Premium option: $8,900, plus an independent Spanish-speaking medical reviewer at $1,200 and a local photographer at $2,500 (third-party costs, market assumptions), for $12,600. Against the median local quote of $22,500, the difference is $9,900. The link to her appointment tool is priced separately, on quote.

FAQ

How many pages does an aesthetic clinic need?

Between 15 and 25 pages depending on the number of treatment families. Each treatment page should be approved by a physician before publication.

Can we publish before/after photos?

It is sensitive ground: the FTC acts against misleading claims. If you publish any, have your counsel approve the framework and never present a result as guaranteed; 1 page of explanatory disclaimers is a minimum.

Can the contact form ask for photos?

Not in an open form. Photos and medical history go through a secure portal, priced on quote, often USD 2,000 and up depending on the tool.

What does the Spanish version cost?

At local agencies, USD 3,000 to 8,000 extra as a 2026 ballpark. At Kolonell, the Premium tier at $8,900 covers multilingual sites, languages set in the quote.

What timeline should we plan?

3 to 4 weeks of production once content is ready, plus 1 to 2 weeks of medical review. Avoid launching in the busiest tourist season if your team is stretched.

Let's scope your project. Send your twelve sections, even partial: we confirm the tier, budget and timeline. See the international offer or request a free quote: detailed reply within 48 hours.