The verdict in three sentences
A premium website for an aesthetic clinic in Miami costs 18,000 to 45,000 USD in 2026, depending on design level, number of procedure pages and booking integration. Online booking is the most profitable line: clinics that switch it on see up to +35% requests, mostly in the evening and at weekends. Plan 6 to 8 weeks and handle photo consent and HIPAA from day one, because booking forms and before-and-after images involve protected health information.
The detailed budget
Patients in Brickell, Coral Gables and visiting from Latin America compare clinics on Instagram, then check credibility on the website. The site must reassure (board-certified physicians, credentials, facilities), explain every procedure and convert into appointments, in English and often Spanish.
| Item | Essential premium | High end |
|---|---|---|
| Discovery, patient journey, sitemap | 1,800 USD | 3,800 USD |
| Bespoke design and digital brand guide | 4,300 USD | 10,500 USD |
| Development and CMS | 5,000 USD | 12,000 USD |
| 15 procedure pages, physician-reviewed copy | 3,200 USD | 7,500 USD |
| Booking and SMS reminders | 1,800 USD | 5,200 USD |
| Secure before-and-after galleries | 1,100 USD | 3,000 USD |
| HIPAA safeguards and QA | 800 USD | 3,000 USD |
| Indicative total | 18,000 USD | 45,000 USD |
A photo and video shoot of the clinic (rooms, team, atmosphere) often comes on top: 2,000 to 6,000 USD in Miami. Procedure pages (rhinoplasty, injectables, laser, liposuction, skin care) are also your best local SEO assets.
Online booking: which option to choose
| Option | Setup | Monthly cost | Right if |
|---|---|---|---|
| Phone and text only, manual handling | 0 USD | 0 USD | fewer than 30 requests a month |
| HIPAA-ready scheduling SaaS with BAA | 300 to 800 USD | 50 to 300 USD | one or two providers |
| Integration with your EMR or practice software | 3,000 to 8,000 USD | included in maintenance | 3 providers or more |
| Booking deposit via Stripe | 800 USD | 2.9% + 0.30 USD per payment | no-show rate above 15% |
| Automated reminders the day before | 500 USD | 20 to 80 USD | every clinic |
A 100 to 250 USD deposit at booking is the most effective tool against no-shows, which are common for aesthetic consultations.
Privacy and photo consent
Before-and-after photos are protected health information. Require from your agency a signed HIPAA authorization per patient for marketing use, faces cropped or blurred by default unless explicitly approved, non-indexed high-resolution galleries and encrypted hosting. Every vendor touching patient data (booking, forms, hosting) must sign a Business Associate Agreement. Forms should collect only what is needed: name, phone, procedure of interest. FTC rules on testimonials and typical results also apply to galleries.
Maintenance: 300 to 650 USD a month
| Plan | Monthly | Scope |
|---|---|---|
| Essential | 300 USD | hosting, backups, security, 1 h of changes |
| Growth | 450 USD | Essential + 3 h of changes, monthly report |
| Premium | 650 USD | Growth + 1 new procedure page a month, local SEO |
| Out of plan | 110 USD an hour | one-off changes |
| Domain and certificate renewal | about 50 USD a year | included in all three plans |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Daniela runs a 4-provider aesthetic clinic in Brickell, Miami. She receives 60 requests a month by phone and Instagram. With online booking, she aims for +35%, 21 more requests. If 30% lead to a procedure with an average ticket of 2,800 USD, that is about 17,640 USD of additional revenue a month. Her investment: 32,000 USD for the site plus 12 x 450 USD maintenance, 37,400 USD in year one. As a ballpark, two to three months of additional revenue cover the spend.
FAQ
How much does a premium website for an aesthetic clinic in Miami cost?
Expect 18,000 to 45,000 USD in 2026, booking and 15 procedure pages included. A photo and video shoot adds 2,000 to 6,000 USD.
How fast can the site go live?
In 6 to 8 weeks. Writing and physician review of procedure pages takes 2 to 3 weeks on the clinic side.
Can we publish before-and-after photos?
Yes, with a signed HIPAA authorization from each patient and a secure gallery. Budget 1,100 to 3,000 USD for a compliant module, cropping and access control included.
Can patients pay a deposit online?
Yes, through Stripe at 2.9% + 0.30 USD per payment. A 100 to 250 USD deposit sharply reduces no-shows.
What monthly budget after launch?
Between 300 and 650 USD of maintenance depending on service level. The 450 USD plan suits most clinics with 3 to 5 providers.
Let's scope your project. Tell us how many procedures and providers you want to showcase and your budget range, and we will price the site, booking and deposits line by line. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

