The verdict in three sentences
An aesthetic and cosmetic clinic website redesign in St Peter Port, Guernsey costs around £6,000 to £14,000 with a local agency in 2026, against £3,900 (Growth) or £6,900 (Premium) at Kolonell. Gaps between quotes come mainly from online booking, deposits and consultation requests: some providers include them, some rebuild them, some forget them. The sound approach is to embed the booking tool the clinic already uses, price that integration separately, and compare quotes with a scored grid.
Booking, deposits, consultation requests: what is included?
At Kolonell, the fixed price covers the website; anything touching the diary, payment or health data is a separate line, on quote.
| Feature | In the Kolonell fixed price | On quote | Note |
|---|---|---|---|
| Button or link to the existing booking tool | Yes | No | Simplest, no development |
| Booking widget embedded in the page | No | Yes | Depends on the tool, Phorest, Fresha or Pabau type |
| Deposit or consultation payment | No | Yes | Handled by the booking tool or payment provider |
| Consultation request form | Yes | No | Name, contact, treatment of interest, nothing more |
| Consultation photo upload | No | Yes | Never in an open form, secure area required |
| CRM sync | No | Yes | Embedded or linked, never rebuilt |
A provider offering to rebuild a diary inside the website itself adds risk and maintenance: embedding the existing tool is safer.
What budget in St Peter Port in 2026?
Figures are a 2026 ballpark, from typical quotes and public rate pages of island and UK agencies.
| Provider | Website redesign | Booking integration | Stated timeline |
|---|---|---|---|
| Guernsey agency, bespoke | £6,000 to £14,000 | £500 to £2,000 | 8 to 12 weeks |
| Remote UK agency | £4,000 to £10,000 | £400 to £1,500 | 6 to 10 weeks |
| Freelancer | £1,500 to £4,500 | Varies | 4 to 8 weeks |
| Kolonell Starter | £2,300 | On quote | 3 to 4 weeks |
| Kolonell Growth | £3,900 | On quote | 3 to 4 weeks |
| Kolonell Premium | £6,900 | On quote | 3 to 4 weeks, the multilingual tier, languages set in the quote |
Every tier includes a project manager reachable in Guernsey hours, native English or French copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. See the international offer.
How do you compare quotes?
Score each quote from 1 to 5 on five weighted criteria; the score out of 100 is the sum of (weight x score) divided by 5. An illustrative scoring:
| Criterion | Weight | Quote A, local agency | Quote B, freelancer | Quote C, Kolonell Growth |
|---|---|---|---|---|
| Clarity on booking integration | 25 | 4 | 2 | 4 |
| 301 redirect plan | 20 | 4 | 2 | 5 |
| Compliance review of treatment pages | 20 | 4 | 1 | 4 |
| Total 3-year cost | 20 | 2 | 5 | 4 |
| Post-launch support | 15 | 5 | 2 | 3 |
| Score out of 100 | 100 | 75 | 48 | 81 |
An island agency remains the better choice if you want regular in-person meetings, a provider who also handles on-site photography, or long-term local support.
Which risks should you watch?
- Search rankings: price pages moving to a consultation-first model change URL; an inventory, a 301 map and Search Console monitoring are essential.
- Booking links: every shared link (social media, emails, Google Business Profile) is tested on cutover day.
- Compliance: health regulation and medicines advertising in the Bailiwick should be checked with the clinic's adviser. Pages describe the consultation and the practitioner, never a prescription-only medicine; no before/after images without written consent, no promise of results, no promotional offers on medical procedures.
- Data: the Data Protection (Bailiwick of Guernsey) Law 2017 applies, overseen by the Office of the Data Protection Authority. Minimal forms, pixels reviewed with the adviser.
- Timing: go live outside the weeks before summer and the festive season.
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This is not legal advice.
Mini case study
Illustrative example: Fermain Skin & Wellness, a fictional skin and wellness clinic in St Peter Port. It is dropping its per-treatment price list for a consultation-first model and keeping its current booking tool.
- 22 price-list anchors and 4 price pages redirected to the new consultation page: 4 301 redirects.
- Redesign: Growth £3,900, booking widget integration on quote.
- Booking tool subscription (third-party cost, market assumption): 36 x £60 = £2,160.
- Hosting and maintenance: 33 x £80 = £2,640 (market assumption; Kolonell maintenance after the 3 included months on quote).
- 3-year total excluding integration: £3,900 + £2,160 + £2,640 = £8,700.
FAQ
Should the clinic change booking tool during the redesign?
Rarely. Embedding the existing tool avoids migrating appointment history and lowers risk; a tool change can wait 6 to 12 months.
Is an online deposit included in the fixed price?
No, it depends on the booking tool or a payment provider and stays on quote. The £2,300 to £6,900 tiers cover the website itself.
How long does the redesign take?
3 to 4 weeks of build at Kolonell once content is ready, against the 8 to 12 weeks often quoted locally. Add 1 to 2 weeks on the clinic side for copy.
How do you compare two very different quotes?
Use a grid of 5 weighted criteria out of 100 points. A gap of more than 15 points deserves a written question to the provider.
What happens to the old price pages?
They get a 301 redirect to the consultation page or the closest treatment page. Two weeks of Search Console monitoring is usually enough.
Let's scope your project. Tell us your booking tool and your new pricing approach, and we will price the redesign between £2,300 and £6,900, delivered in 3 to 4 weeks, with the integration quoted separately. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
