The verdict in three sentences
In a Neuchâtel clinic that combines medical aesthetics and a beauty therapy side under one roof, the main risk of a website redesign is legal rather than visual: forms that collect too much health data, photos sent through an open form and tracking tags firing without consent on treatment pages. The Kolonell fixed grid lets you fix these points for CHF 2,700, 4,500 or 8,200, against a 2026 ballpark of CHF 9,000 to 28,000 with a local agency, with the secure photo tool and booking on quote. Plan 3 to 4 weeks of production once content is approved, plus a review by the clinic's privacy adviser.
Why are forms the first job?
The revised Federal Act on Data Protection (revFADP/nLPD), in force since 1 September 2023, lists health data among sensitive personal data, and the Federal Data Protection and Information Commissioner (FDPIC) oversees it. Yet many aesthetic clinic websites inherited forms built for speed: a "medical history" box, a "current treatments" field, a button to attach face photos. On a brochure site, that information goes through standard email and lands in an inbox shared by the beauty reception and the medical secretary.
| Field | Current form (common) | After redesign | Why |
|---|---|---|---|
| Full name | Yes | Yes | Needed to call back |
| Phone or email | Yes | Yes, patient's choice | Minimum for contact |
| Treatment of interest | Free text | Closed list by side (medical or beauty) | Routes to the right person |
| Medical history | Text field | Removed | Taken during consultation |
| Current treatments | Text field | Removed | Same, by the doctor |
| Face or body photos | Free attachment | Removed from the public form | Clinic's secure tool, on quote |
| Date of birth | Sometimes | "I meet the clinic's minimum age" box if the clinic applies one | Minimisation |
The result is a four-field form instead of nine, far less exposed and easier to fill in on a phone for a busy clientele, often working in the region's watchmaking and microtechnology firms, who write between two meetings.
How should tracking tags on treatment pages be handled?
A visit to an "anti-wrinkle injections" or "laser hair removal" page by an identifiable person can reveal health-related information. A redesign is the moment to list every tag and decide, with the clinic's adviser, what fires before and after consent.
| Tool | Pages | Before consent | After consent |
|---|---|---|---|
| Cookieless audience measurement | Whole site | Active, aggregated data | Active |
| Social media ad pixel | Medical treatment pages | Blocked | Per adviser, often excluded |
| Social media ad pixel | Beauty side pages | Blocked | Active if accepted |
| Embedded Google map and reviews | Contact page | Replaced by a link | Loaded if accepted |
| Externally hosted video | Presentation pages | Placeholder image | Loaded if accepted |
| Third-party booking widget | Appointment page | Outbound link | Embedded if accepted |
If the clinic also targets patients living in France, the GDPR may apply to this processing. This is not legal advice.
What budget and timeline for a redesign in Neuchâtel?
2026 ballpark figures, based on typical quotes from agencies in the Jura arc and public rate pages of local agencies.
| Option | Budget (CHF) | Data work (forms, consent) | Timeline |
|---|---|---|---|
| Neuchâtel freelancer | 3,500 to 10,000 | Rarely covered | 6 to 10 weeks |
| Local agency | 9,000 to 28,000 | Often an add-on | 10 to 14 weeks |
| Kolonell Starter | 2,700 | Minimal form, consent banner | 3 weeks |
| Kolonell Growth | 4,500 | Two separate sides, tag inventory, 301 map | 3 to 4 weeks |
| Kolonell Premium | 8,200 | The multilingual tier, languages set in the quote | 4 weeks |
| Secure photo upload, booking, deposits, CRM | On quote | Embedded or linked clinic tool | Depends on the tool |
Each tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support; maintenance afterwards is on quote. See the international offer.
Other risks to plan for: lost rankings (URL inventory, 301 map, 6 weeks of Search Console follow-up), content migration (price list and aftercare guides re-approved by the responsible doctor), compliance of the medical pages, which describe the consultation and the practitioner without promoting a prescription-only medicine, since the Therapeutic Products Act (TPA/LPTh) bans advertising those to the public, and downtime, avoided by switching outside the weeks before summer and the year-end party season. The Medical Professions Act (MedPA/LPMéd) also requires doctors' advertising to be objective: no superlatives, no promised results, no promotions on medical procedures.
When is a Neuchâtel agency the better choice?
If your project includes a patient area with medical records, a formal data protection audit by a local firm or in-person workshops with both teams, a nearby agency working with a lawyer remains the better choice. Kolonell fits when the scope is a well-built brochure site, sensitive tools stay with specialised vendors and the clinic wants a fixed price.
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Questions to ask: which fields will the form collect and where do messages land? Which tags are blocked before consent? Do photos go through a secure tool? Who reviews the medical pages?
Mini case study
Illustrative example: Maison Clairlac in Neuchâtel, a fictional clinic combining a medical aesthetics practice (one doctor, one nurse) and a beauty therapy space (two therapists). Its current form has 9 fields, 3 of them about health, and 5 tags fire without consent.
The Growth redesign at CHF 4,500 separates the two sides, cuts the form to 4 fields, blocks all 5 tags before consent and excludes the ad pixel from medical pages. The clinic subscribes to a consent management tool at CHF 15 a month (third-party cost, market assumption): 15 x 12 = CHF 180 in year one. Integration of its appointment software with secure photo upload is priced separately, on quote. Site budget in year one before integration: 4,500 + 180 = CHF 4,680, with Kolonell maintenance after the 3 included months on quote.
FAQ
How much does an aesthetic clinic website redesign cost in Neuchâtel?
As a 2026 ballpark, CHF 9,000 to 28,000 with a local agency and CHF 3,500 to 10,000 with a freelancer. Kolonell applies its fixed grid from CHF 2,700 to CHF 8,200, with integrations on quote.
Can patients still send photos through the website?
Not through an open form. Photos go through the clinic's secure tool, embedded or linked, on quote, outside the CHF 4,500 Growth tier.
Does a brochure site need a consent banner?
As soon as ad tags or third-party content load, the question arises. Cookieless audience measurement often reduces the number of tags to block, for example from 5 to 3.
Should the two sides have separate pages?
It is better: medical pages follow the MedPA and the TPA, beauty pages have more freedom. Allow one to two weeks of review on the clinic side.
How long does the project take?
3 to 4 weeks of production after content approval, then 6 weeks of Search Console follow-up.
Let's scope your project. A Neuchâtel aesthetic clinic redesign with minimised forms, controlled consent and delivery in 3 to 4 weeks, from CHF 2,700 to CHF 8,200. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
