The verdict in three sentences
In Neuchâtel, an aesthetic clinic website costs, as a 2026 ballpark, 8 000 to 28 000 CHF with a local agency and 3 000 to 8 000 CHF with a freelancer, slightly below Geneva or Zurich levels. Kolonell offers three tiers at a fixed 2 700, 4 500 and 8 200 CHF, with copy written natively in English or French, which removes the main hidden cost of a medical website. For a clinic with a clear scope, the gap is less about the starting price than about what is included: copywriting, booking integration, support and domain ownership.
This version is for English-speaking clinic owners and practitioners in Neuchâtel, often serving staff of the region's watchmaking and microtechnology employers and international researchers.
What do Neuchâtel agencies, freelancers and Kolonell charge?
These ranges are prudent ballparks, not official figures. They come from public rate cards of agencies in the Jura arc and French-speaking Switzerland, minimum project sizes on Clutch.co profiles, hourly rates commonly published by Swiss digital agencies (often 120 to 180 CHF per hour for a regional agency) and rates visible on Malt. They depend on the number of treatments, booking integration and photography.
| Criterion | Neuchâtel agency | Freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 8 000 to 28 000 CHF | 3 000 to 8 000 CHF | 2 700 / 4 500 / 8 200 CHF, fixed |
| Treatment page copy | Often extra | Rarely included | Native English or French included |
| Usual timeline | 6 to 12 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| In-person meetings | Yes, on-site workshops | Sometimes | No: Google Meet calls and a weekly written update |
| Photo shoot in the clinic | Often an option | Rarely | Not included: your images or a local photographer |
| Support after launch | Separate contract | Case by case | 3 months, 6 on Premium |
| Domain and access | Check the contract | Check the contract | Domain in your name, all access handed over |
With Kolonell, a project manager is reachable in your time zone and schedules Google Meet calls when it suits the clinic, often between appointments. The team is based in Senegal (GMT), one to two hours behind Neuchâtel. Payment is by bank transfer or Wise: 50 % at kickoff, 50 % at delivery. All tiers are described on our website offer for international clients.
What does each tier cover for an aesthetic clinic?
| Item | Starter 2 700 CHF | Growth 4 500 CHF | Premium 8 200 CHF |
|---|---|---|---|
| Treatment pages | Main treatment families | One page per treatment offered | Full structure, several specialties |
| Team | Team page | One profile per practitioner, qualifications | Detailed profiles, languages spoken |
| Booking | Link to your existing tool | Embed of your existing tool | Polished integration; custom journey quoted |
| Consultation request | Simple form | Form sorted by treatment | Journey per treatment |
| Languages | One language | One language | Bilingual FR/EN |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule, usually 4 to 6 weeks |
| Support | 3 months | 3 months | 6 months |
A patient portal, a skincare e-shop or a booking back office is a custom application, quoted on request, as is ongoing search work.
What does a Neuchâtel aesthetic clinic website need?
Neuchâtel patients are mostly French-speaking: canton residents, cross-border commuters from Franche-Comté, watchmaking and microtech employees, students, plus an English-speaking minority. They often find the clinic on Instagram or Google Maps, then check on mobile. The site has to be fast, restrained and precise:
- Factual treatment pages: what the procedure is, who performs it, how it goes, aftercare, and a clear statement that a medical consultation comes first. Only treatments actually offered.
- Identifiable practitioners: titles, training, licence to practise, and the supervising doctor when nurses perform some procedures under delegation.
- Booking through the existing software, embedded or linked.
- A short first-contact form, with no detailed medical history until the tool is suited to health data.
- Before and after photos only with written patient consent and within the applicable rules.
- A Google Business Profile consistent with the site: address, hours, access and parking.
On compliance, the facts only. Neuchâtel cantonal health rules and federal rules govern the advertising of medical services, and Swissmedic restricts advertising prescription-only medicines to the public, which shapes how injectables are presented. The clinic validates every text: no promised results, never "natural results guaranteed". Health data is sensitive data under the revised Federal Act on Data Protection (nLPD/revFADP), in force since 1 September 2023, which affects forms, cookies and hosting. This is not legal advice.
What is the 3-year total cost for each option?
An illustrative comparison for a small clinic, using the same maintenance assumption for all three options, since Kolonell maintenance after support is quoted on request.
| Item over 36 months | Neuchâtel agency | Freelancer | Kolonell Growth |
|---|---|---|---|
| Build | 14 000 CHF | 5 500 CHF | 4 500 CHF |
| Copy for 12 treatment pages | 1 800 CHF extra | 1 500 CHF, external writer | Included |
| Maintenance, same assumption | 120 CHF per month over 33 months, 3 960 CHF | 3 960 CHF | 3 960 CHF, quoted on request |
| Photos | Option, 1 200 CHF | Photographer, 1 200 CHF | Local photographer, 1 200 CHF |
| Indicative total | 20 960 CHF | 12 160 CHF | 9 660 CHF |
A freelancer can be competitive; check long-term availability and domain ownership. To get this grid adapted to your treatments, ask for a quote.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Which red flags should you spot in a quote?
- Copy "to be supplied by the client" without this being made clear upfront.
- A domain or hosting account in the supplier's name.
- A before and after gallery offered with no word on consent or advertising rules.
- A full medical questionnaire in a generic form.
- A multi-year maintenance commitment with no exit clause.
Mini case study
Illustrative example. Sophie M., a nurse and co-founder of an aesthetic medicine practice in Neuchâtel, works with a supervising doctor and offers eight treatments. She receives three offers: a local agency at 14 000 CHF plus 1 800 CHF of copywriting, a freelancer at 5 500 CHF without copy, and Kolonell Starter at 2 700 CHF with copy included, in 3 weeks.
With a 1 200 CHF local photographer in each case, the build comes to 17 000 CHF for the agency, 8 200 CHF for the freelancer (with a 1 500 CHF writer) and 3 900 CHF with Kolonell. Sophie picks Starter and sets aside 600 CHF to move to one page per treatment if demand grows, an addition quoted before any work.
FAQ
How much does an aesthetic clinic website cost in Neuchâtel in 2026?
As a prudent ballpark, 8 000 to 28 000 CHF with a local agency and 3 000 to 8 000 CHF with a freelancer. Kolonell charges a fixed 2 700, 4 500 or 8 200 CHF.
Is the treatment page copy included?
Yes, Kolonell writes natively in English or French from Starter at 2 700 CHF. The clinic reviews and approves every page against medical advertising rules.
Can we meet in person in Neuchâtel?
No, the project runs remotely with Google Meet calls and a weekly written update. If in-person workshops are essential, a local agency is the better choice.
Do we need an English version?
Not always in Neuchâtel; if the clinic serves many expats, Premium at 8 200 CHF includes a bilingual FR/EN site.
When do we pay?
50 % at kickoff and 50 % at delivery, by bank transfer or Wise. On Starter that is two payments of 1 350 CHF.
Let's scope your project. Send us your treatment list and booking tool, and we will propose a fixed-price tier delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.