Website redesign for an aesthetic and cosmetic clinic in Nassau: budget, timeline and risks (2026)

The verdict in three sentences

A Nassau aesthetic clinic that started on a beauty-salon website template has to present itself as a medical practice when it redesigns: named practitioners, described consultations, protected data. The 2026 budget runs from USD 10,000 to 30,000 with a local agency (ballpark) to USD 2,900 (Starter) or USD 4,900 (Growth) with Kolonell, with a Premium tier at USD 8,900. The most underestimated risk comes after launch: local search, when the Google profile, address and phone number no longer match.

Why is a salon template no longer enough?

On New Providence, an aesthetic clinic serves residents, visitors and an affluent clientele from the western end of the island around Lyford Cay. A salon template causes several problems:

• Medical treatments are presented as beauty services, with "packages" and "offers of the month".
• No page introduces the practitioners, their qualifications or their registration.
• The theme's booking module mixes manicures with medical consultations.
• The site handles one address, while the clinic is opening a second.
• Treatment pages name medicines instead of describing the consultation.

So the redesign changes the structure, the tone and local search at the same time. Our international website offer sets out what each tier covers.

What budget and timeline should you plan?

Ranges are a 2026 ballpark based on typical local agency quotes and public studio rate pages.

The Kolonell timeline, once content is ready:

Every tier includes a project manager reachable in your time zone, native copywriting and 3 months of support.

Local search after the redesign: what to check?

This is the classic blind spot. The new site looks great, but the old Google profile points to a deleted page and the phone number shown differs from the one on the site.

Which risks, and what stays on quote?

• Ranking loss: a 301 for every treatment or price page that receives traffic, Search Console monitoring for 6 weeks.
• Compliance: promoting prescription-only medicines to the public is prohibited or restricted in many jurisdictions; no "painless", "risk-free" or promotions that push a medical procedure. The clinic checks its copy with its adviser.
• Personal data: in the Bahamas, the Data Protection (Privacy of Personal Information) Act 2003 governs the data you collect. Forms limited to name, contact and treatment of interest. This is not legal advice.
• On quote: online booking, deposits, photo upload, CRM and clinic software connections, always embedded or linked, never rebuilt.
• Timing: go live outside the tourist high season and the year-end holidays.

A Nassau agency is the better fit if you want regular shoots at both clinics, daily social media management or someone on site every week.

Mini case study

Illustrative example: Coral Cove Aesthetics, a fictional clinic in downtown Nassau, launched its site on a beauty-salon template and is opening a second location in western New Providence. The old site holds 41 URLs, including 9 "package" pages that rank.

• Growth tier: USD 4,900, with one page per location and practitioner pages.
• Local photographer (third-party cost): USD 800 for both clinics.
• Third-party maintenance: 33 months x USD 120 = USD 3,960 (market assumption; Kolonell maintenance after the 3 included months is on quote).
• 3-year total: 4,900 + 800 + 3,960 = USD 9,660, below the low end of a local agency quote for the redesign alone (USD 10,000).
• The 9 package pages are 301-redirected to the matching consultation pages.

FAQ

Do we need one Google profile per location?

Yes, one profile per physical location open to the public, each linked to its own page. For 2 locations, that means 2 profiles and 2 pages.

How long until rankings recover after the redesign?

With clean 301s, fluctuations usually last 2 to 6 weeks. Without redirects, the loss can last several months.

Can we keep the old "packages"?

The URLs can be redirected, but the content has to be rewritten around the consultation: a medical procedure is not sold like a salon package.

Is the second location covered by the USD 2,900 Starter?

Starter suits a single address. With 2 clinics, the USD 4,900 Growth tier is the better fit.

When should a Nassau clinic go live?

Ideally 4 to 6 weeks before high season, so the 301s and the Google profile are processed before visitors arrive.

Let's scope your project. Send us your current site and your two addresses, and we will price the redesign, the migration and the calendar in one document. See the international offer or request a free quote: detailed reply within 48 hours.