The verdict in three sentences
Redesigning the website of an aesthetic clinic in Montreal costs about USD 9,000 to 29,000 with a local agency in 2026 (CAD quotes converted approximately), while the Kolonell grid is fixed: USD 2,900, USD 4,900 or USD 8,900, delivered in 3 to 4 weeks once content is ready. The expensive risks are losing the pages that capture searches such as "botox Montreal" or "laser Plateau", an online booking flow that breaks during the switch, and advertising copy that does not fit the rules on promoting care. Quebec's Law 25 and the place of French must be settled in the brief, not the night before launch.
What signs show your site needs a redesign?
A clinic in Downtown, Outremont, the Plateau, Westmount or Laval lives on appointments. The site should be reworked when:
- mobile visitors far outnumber desktop, yet the booking page is awkward on a phone;
- treatment pages (injectables, laser, skin care, aesthetic medicine) still show old devices or practitioners who have left;
- the consultation form asks for a full medical history before any first contact;
- there is no up to date privacy policy and no identified person in charge of personal information;
- the English version is more complete than the French one, which is a problem in Quebec.
Two of these signs are enough to justify a redesign rather than a cosmetic refresh.
What budget should you plan in Montreal in 2026?
2026 ballpark, based on typical agency quotes and public agency rate pages; CAD amounts are converted to USD approximately.
| Provider | What is usually included | 2026 budget (USD, approx.) | Watch out for |
|---|---|---|---|
| Freelance web designer | Adapted theme, 6 to 12 pages | 2,200 to 6,500 | Redirects and Law 25 rarely handled |
| Montreal studio | Custom design, booking embedded | 9,000 to 18,000 | 8 to 12 week timeline |
| Health and beauty agency | Strategy, photography, bilingual content | 18,000 to 29,000+ | Monthly retainer often required |
| Kolonell Starter | Up to 5 pages, native copywriting | 2,900 | Treatments presented concisely |
| Kolonell Growth | Page per treatment, blog, analytics | 4,900 | Medical content approved by the clinic |
| Kolonell Premium | Multilingual tier, advanced SEO structure | 8,900 | Languages set in the quote |
Kolonell tiers include a project manager reachable in your time zone, native French or English copywriting, delivery in 3 to 4 weeks and 3 months of support. A French and English site is Premium (the multilingual tier, languages set in the quote). Booking or client record software integration, a patient portal, gift card sales and ongoing search work are on quote. A local photographer or videographer is a third-party cost. Full details on the international offer.
How long does a redesign take, phase by phase?
| Week | Step | Main owner |
|---|---|---|
| 0 | URL inventory, Search Console export, treatment list | Kolonell and the clinic |
| 0 to 2 | Writing and medical review of treatment pages | Clinic (responsible physician or nurse) |
| 1 | Mobile mockups, booking journey | Kolonell |
| 2 to 3 | Build, minimised forms, consent banner | Kolonell |
| 3 | Advertising and language review | Clinic |
| 4 | Switch, 301 redirects, booking tests | Kolonell |
Kolonell's 3 to 4 weeks start once copy is approved. In clinics, medical review often adds 1 to 2 weeks.
Which risks should you watch, and how do you neutralise them?
Ranking loss. A well ranked "lip filler Montreal" page can drive a large share of enquiries. List every indexed URL, prepare a 301 redirect table from old address to new address, keep titles that perform and submit the new sitemap in Search Console on the same day. Monitor impressions for six weeks.
Online booking. If you use an external platform, test buttons, deep links and confirmations on iPhone and Android before the switch. Keep the old booking link live for 72 hours.
Health data. A consultation form touches sensitive information. Law 25 requires, among other things, a person in charge of the protection of personal information, valid consent and handling of confidentiality incidents. In practice: ask for the minimum before the consultation, avoid unencrypted email delivery and state how long data is kept.
Advertising of care. Physicians are overseen by the Collège des médecins du Québec and nurses by the OIIQ, and advertising of care is regulated. Stay general and careful: no misleading claims, great caution with testimonials and before and after photos, no undue pressure such as artificial urgency. Have each page reviewed by the responsible professional. This is not legal advice.
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Language. The Charter of the French Language requires French to be available; the French version should be at least as complete as the English one.
When is a Montreal agency the better choice?
A local agency is preferable if you want repeated photo and video shoots in your treatment rooms, weekly on-site meetings with the medical team, a full brand campaign or deep integration with a patient record. A remote studio like Kolonell is enough when you need a fast site, well written in French and English, on a fixed budget, with existing photos or a local photographer you hire directly.
Questions to ask: who holds the domain name and accounts? Where is form data hosted? Who drafts the privacy policy? Does the site target WCAG 2.1 AA and how is it tested?
Mini case study
Illustrative example. Dr. Camille Roy runs a fictional aesthetic medicine clinic in Outremont with two nurse injectors. A local studio quotes CAD 26,000 (about USD 18,700) and 12 weeks. She picks Premium at USD 8,900 for a French and English site, plus an independent Montreal photographer at about USD 1,100 (third-party cost): USD 10,000 in total. Her old site had 38 URLs; 24 are redirected to new treatment pages and 14 are merged. Saving versus the local quote: about USD 8,700, set aside for a future booking integration on quote.
FAQ
How much does a redesign cost with Kolonell?
The grid is fixed: USD 2,900 (Starter), USD 4,900 (Growth) or USD 8,900 (Premium, the multilingual tier). Integrations and ongoing search work are on quote.
Will the redesign hurt our enquiries?
With a 301 redirect for every old URL and a sitemap submitted on launch day, the dip usually lasts 2 to 4 weeks. Six weeks of Search Console monitoring lets you fix issues quickly.
Can we publish before and after photos?
It is a sensitive topic under the rules on advertising care. The clinic must approve each image with the responsible professional before publication; for a 15 page site, allow 1 to 2 days of review.
What should the consultation form contain?
The bare minimum: name, contact details, treatment of interest and preferred slot, so 4 to 6 fields. Medical history is collected later in a secure setting.
Do we need a bilingual site in Quebec?
French must be available and complete. If English is added, that is Premium at USD 8,900, languages set in the quote.
Let's scope your project. Send us your treatment list, booking tool, languages and target date, and we will come back with a fixed USD scope. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.